Robert Allen Iger

Disney, the world's largest independent media conglomerate and some of the most
respected and beloved brands around the globe is currently lead by Robert Allen Iger
who is also known as Bob Iger. He has been the Chairman and Chief Executive
Officer (CEO) of the Walt Disney Company for almost 13 years. He was named the
president of Disney in 2000 and later announced as CEO in 2005. The company has
various operations in different aspects of the entertainment industry:Media networks,
resorts and parks, studio entertainments, interactive media and consumer products
(refer to Appendix B, figure 2.0, until 2.4).
The Walt Disney Company aims to be one of the world’s dominant producers and
providers of entertainment and information. Under Mr. Bob Iger, Disney has gone
through an increase in revenue across its different divisions with the company’s
market capitalization value increasing from around $48 billion to $163 billion over a
duration of eleven years. He was indeed a driving force behind the improvement of
Walt Disney Animation Studios and the branded-release strategy of its film studios’
output.
Under Mr. Bob Iger’s leadersip, the Walt Disney Company had acquired a few
studio entertainments such as Pixar in 2006, Marvel Entertainment in 2009, and
LucasFilm Ltd in 2012. These acquisitions were the steps that Mr. Bob has taken to
achieve one of the company’s goal which is becoming the world’s dominant
producers of entertainment.
At Walt Disney Company, there are about 195,000 employees operating in 45
different countries delivering next-generation experiences across numerous lines of
business—from contemporary theme parks and state-of-the-art motion pictures, to
broadcast entertainment and digital media offerings that fascinate fans on a variety of
platforms, wherever they may be. Mr. Bob Iger has assigned a leader to take charge of
each and every one of the company’s business line.
Mr. Bob Iger has been a very good leader in leading the Walt Disney Company.
During Mr. Bob Iger’s tenure, the Walt Disney Company has received various
recognition such as the “Most Reputable Companies” in the world by Forbes
magazine (2006-2017), “World’s Most Admired Companies” by Fortune magazine
(2009-2018), and as “Company of the Year” by Yahoo Finance (2013).

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 Aside from the company, Mr. Bob Iger also received some recognition. He has
been recognised as one of the “25 Most Powerful People in Business” by Fortune
magazine (2006-2007), one of the “Top Gun CEOs” by Forbes magazine, and “CEO
of the Year” by Chief Executive (2014). The awards that the company has received
definitely motivated the employees to work even harder to maintain the success of the
company. Besides, the employees were also inspired by Mr. Bob Iger because of his
various recognition. By having a strong, great leader, employees will have confidence
working in the company and won’t have the tendency to quit their job.
The Walt Disney Company has used some controlling mechanisms such as the
budgetary control and the financial control. As the company grow its business to
include multiple theme parks, a capital budget was constructed to form a threshold on
the cost of real estate, equipments and buildings, and the maintenance and operating
costs. Other than that, production budgets were also established to limit expenses for
the cost of equipment and materials, talented actors, and the places they use to shoot
their movies. With this budgetary control, the company’s operating costs can be kept
at an acceptable level.
As for financial control, the Walt Disney Company’s financial goal is to be able
to develop revenue through growth and long-term shareholder values. Each aspects of
the company which are categorized as the studio entertainment, parks and resorts,
media networks and consumer products generates a different percent of the
organizations profit. About 42% of the company’s income is through media
networking and they expends about 55% operating the resource. Another 30% is
earned from parks and resorts and it takes 22% to operate the resource. 21% of the
revenue is earned from studio and entertainment wile 15% is used to operate this
resource and finally, 7% is earned from consumer products while 8% is used to
operate this expense. The company’s resources are very effective in maintaining the
operation of the business.
From the research that I have done on Mr. Bob Iger and the Walt Disney
Company above, the four managerial functions can clearly be seen and this has been
maintaining the success of the Walt Disney Company throughout the years. This is the
reason why I have chosen him as my inspiring business leader.

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 References

A Strategic Management Case Study on the Walt Disney Company. (2017, Jan 21).
Retrieve from https://studymoose.com/a-strategic-management-case-study-on-the-
walt-disney-company-essay

Crowther, B. (2018, December 11). Walt Disney. Retrieved from

https://www.britannica.com/biography/Walt-Disney

Eric, P. (2018). Four Functions of Management: Planning, Organizing, Leading, &

Controlling. Retrieved from https://study.com/academy/lesson/four-functions-of
-management-planning-organizing-leading-controlling.html

Iger, Robert Allen. - The Walt Disney Company. (n.d.). Retrieved March 2, 2019,
from https://www.thewaltdisneycompany.com/leaders/robert-a-iger/

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 Appendix A

Figure 1.0: Mr. Robert Allen Iger, CEO of The Walt Disney Company.

Figure 1.1: Mr. Iger and a few iconic disney cosplayers.

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 Appendix B

Figure 2.0: Some of Disney’s Media Network.Walt Disney Pictures (Upper

left), Disney Channel (Upper right), and Disney Junior (Bottom left).

Figure 2.1: A few of Disney’s resorts and parks. Shanghai Disney Resort (Upper left),
Disneyland Resort in California (Upper right) and Tokyo Disneysea (Bottom).

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 Figure 2.2: A few of Disney’s studio enertainment. Marvel Studios
(Upper left), Disney’s Pixar (Upper right) and Disney’s LucasFilm Ltd
(Bottom).

Figure 2.3: Disney’s interactive media. Kingdom Hearts game with

Disney Characters in the PS2 (Left) Disney’s “Tsum Tsum” game
for android (Right).

Figure 2.4: Disney consumer products.