“Investment pattern of salaried Individual”

Project Report
Submitted in partial fulfilment for the award of Master of Management Studies
By

RANJANA SINGH
MMS (2011 – 2013) Roll No. 40041

Under Supervision of (DR. NITIN WANI) Jankidevi Bajaj Institute of Management

Studies
(JDBIMS) SNDT WOMEN’S UNIVERSITY MUMBAI

April 2013

[1]
ACKNOWLEDGEMENT

The success of any project is the result of hard work & support of a number of
individuals and this project is no different. I take immense pleasure in submitting
the project on “Investment pattern of salaried people”. This project has helped me
to understand the pattern of investment of salaried investor. I take this
opportunity to express my deep and sincere gratitude to Dr.Nitin Wani for his
valuable guidance, inspiration and encouragement in completing this project. I
would like to express my gratitude to JDBIMS. Who contributed greatly to the
accomplishment of the project. Finally I must express my heartiest gratitude toward
all those who helped me directly or indirectly in the completion of this project.

[2]
DECLARATION I, Ranjana Singh, student of Master of Management studies Jankidevi
Bajaj Institute of Management Studies (JDBIMS), S.N.D.T Women’s University, Mumbai,
declare that the work done and the project report titled ‘ Investment pattern of
salaried Individuals is original work carried out by me. All references, made to
any published material in this report, have been duly acknowledged. This report has
not been submitted to any University / Academic Institution for the award of any
degree or diploma. I solemnly declare that I am singularly responsible for any
infringement on the Intellectual Property of anybody else in this report.

Place: Mumbai Date: 22 nd April, 2013

Ranjana Singh

[3]
INDEX

Sr. No.

Title

Pg no

1 Chapters-I Introduction 1.1Background 1.2 Objective of the study 1.3Need of the

study 1.5 Scope of the work 2 Chapter-II 5-7 8 -13 1 2 3 4

7 8

Theoretical background/Literature Review 2.1Theoretical Background 2.3Review of

past study 3 Chapter-III Research methodology/ design 3.1Study 3.2Year of the study
3.3Sample 3.4Type of data 3.5Data source 3.6Statistical tools and techniques used
Chapter-IV Data Collection and Analysis Presentation of data collected (Tables) 5
Chapter-V Limitation Findings, suggestion 6 Chapter-VI Summary and Conclusion /
Scope for future work Bibliography Appendix

14 14 15 15 15 15

16-44 45 46 47-48 49-50 51-53

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List of table: Source of various investment options…………………………………………………16 saving
objective…………………………………………………………………….....16
Sector.............................................................................
................................................17 Formal
budget.............................................................................
...................................17 Consult your friends and / or
relatives..........................................................................
.18 Investment in share
market.............................................................................
...............19 % of your
income.............................................................................
..............................19 Time
period.............................................................................
.......................................20 Different tax
benefit…………………………………………………………………...20 Invested in mutual
funds………………………………………………………………21 Option of investment in mutual
fund…………………………………………………..21 Criterion for you for selecting a particular investment
option………………………….22 Awareness of the following investment
avenues………………………………………..22 Safe and low risk investment avenues Saving
account.............................................23 Bank fixes
deposits......................................23 Public provident
fund..................................24 National saving
certificate............................24 Post office
saving..........................................25 Government
securities...................................25 Moderate risk investment avenues
Mutual funds.................................................26 Life
insurance................................................26
Debentures.....................................................27
Bonds.............................................................27 High risk
investment avenues Equity share market.......................................28
Commodity share market..............................28 FOREX
market..........................................29 Traditional investment avenues

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Real estate (Property)..................................29 Gold/
silver..................................................30 Chit
funds....................................................30 Emerging invest
avenues: Virtual real state..........................................31 Hedge
funds................................................31 Private equity
investments...........................32 Art and
passion.............................................32

factors consider before investing

Saving account.............................................33 Bank fixes

deposits.......................................33 Public provident
fund...................................34 National saving
certificate............................34 Post office
saving..........................................35 Government
securities...................................35 Mutual
funds.................................................36 Life
insurance................................................36
Debentures.....................................................37
Bonds.............................................................37 Equity share
market.........................................38 Commodity share
market................................38 FOREX
market................................................39 Real estate
(Property).......................................39 Gold/
silver.......................................................39 Chit
funds....................................................40 Virtual real
state...........................................40 Hedge
funds.................................................41 Private equity
investments.............................41 Art and
passion...............................................42
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General information Gender …………………………… 43
Age : ..................................................43 Annual income of
family……………44 Educational qualification…………………44

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EXECUTIVE SUMMERY:

Saving form an important part of any economy of any nation with saving invested
various option available to people. An investment refers to the commitment of funds
at present, in anticipation of some positive rate of return in future today the
spectrum of investment is indeed wide .Individuals are more aware about the
different investment avenues. Among all investments avenues individuals consider
saving account, fixed deposit, public provident fund, life insurance, gold/silver
etc as a safer and low risk investments avenues compare share market, bonds, FOREX,
chit funds as high risk investment avenues. Individuals are not aware about virtual
real state, hedge funds. Salaried Individuals are aware about share market, mutual
funds but they consider these investments avenues as a high risk investments
avenue. The main reason behind the the study are the factors like awareness level
and factors consider individuals before investments like safe and low investment
avenues, moderate risk avenues, high risk investment avenues, traditional
investment avenues, emerging investment avenues. The findings relates to the
awareness among individuals and individuals risk taking ability while investing in
different investment avenues.

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CHAPTER-I

BACKGROUND:

”In investing money, the amount of interest you want should depend on whether you
want to eat well or sleep well.” - J. Kenfield Morley An investment is the
employment of funds with aim of achieving income and growth in value the main
characteristics of investment are waiting for a reward. Investment is the
allocation of monetary resources to assets that are expected to yield some gain or
positive return over a given period of time. Investment aims at multiplication of
money at higher or lower rates depending upon whether it is long term or short term
investment and whether it is risky or risk-free investment. Investment activity
involves creation of assets or exchange of as- sets with profit motive. “An
investment in knowledge pays the best interest”. From the people point of view, the
investment is a commitment of a person’s funds to derive future income in the form
of interest, dividends, rent, premium, pension benefits or appreciation of the
value of their principle capital. Most of the investments are considered to
transfers of financial assets from one person to another. Various investment
options are available with differing risk-reward trade -offs .An understanding of
the core concepts and a thorough analysis. Investment refers to the concept of
deferred consumption which may involve purchasing an asset, giving a loan or
keeping funds in a bank account with the aim of generating future returns. An
understanding of the core concepts and a thorough analysis of the options can help
investor create a portfolio that maximizes returns while minimizing risk exposure.
Savings form an investment part of the economy of any nation. With the savings
invested in various options available to the people, money acts as the driver for
growth of the country. Indian financial scene too presents a plethora of avenues
the investor. Through certainty not the best or deepest of market in the world, it
has reasonable options for an ordinary man to invest his savings. One need to
invest and earn return on their idle resources and generate a specified sum of
money for a specific goal in life and make a provision for an uncertain future. One
of the important reason why one needs to invest wisely is to meet the cost of
inflation .inflation is the rate at which the cost of living increases.

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OBJECTIVE OF THE STUDY:

1) To know the mode of investments of the salaried individuals in various

investment avenues.

2) To study the factors influencing the investment pattern of the salaried

individuals.

3) To study the factors influencing enquires into the profile, portfolio practices,
experiences, preferences & risk, perceptions, and intentions of salaried
individuals.

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NEED OF THE STUDY:

This analysis on individual investor’s behaviour is an attempt to know the profiles

of the investor and also know the characteristic of the investors so as to know
their preference with respect to their investments. The study also tries to unravel
the influence of demographic factors like age on risk, tolerance level of the
investor.

[11]
SCOPE OF THE WORK:

This analysis is based upon investor’s pattern for investment preference,

awareness, during normal time Vis-a-vis recessionary period. This analysis would be
focusing on the information from the salaried people about their knowledge,
perception, and behaviour on different financial products.

1. The total number of financial instruments in the market is so large that it

needs a lot of time and resources to analyse them all.

2. As the analysis is based on primary as well as secondary data, possibility of

unauthorized information cannot be avoidable.

3. Research was carried on in Mumbai.

4. Investment pattern has been analysis has been limited to only 153 individuals.

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CHAPTER- II THEORETICAL BACKGROUND/LITERATURE REVIEW: THEORETICAL BACKGROUND: In
India the socio-economic profile of the people changes dramatically. Today people
are not only spending on products and services, earlier considered a luxury but are
also looking at smarter ways of investing their money. This is mainly due to the
fact, that people today not only have a wider choice of investing in different
saving instruments, but are also more educated and aware about their choices.
People are now moving beyond the traditional saving options of fixed deposits, post
office savings to wider investment options in the form of insurance, mutual funds,
bonds, equities and even property. Saving is income not spent, or deferred
consumption. Methods of saving include putting money aside in a bank or pension
plan. Saving also includes reducing expenditures, such as recurring costs. In terms
of personal finance, saving specifies low-risk preservation of money, as in a
deposit account, versus investment, wherein risk is higher. What is savings? Income
– expenditure = savings. In today’s rapidly changing financial environment, it is
critical that individuals not only protect and enhance their current financial
resources, but also prepare for future security and against loss of income. This
requires careful planning and prudent management of one’s financial assets.
(www.deposits.org)....................................... Financial planning is the
key and the first step towards fulfilling ones dreams and aspirations whether it is
about providing for the family, buying a home or a car. Good planning also ensures
financial security for the family throughout life, even in the eventuality of the
death of the earning member of the family. An important component of a sound
financial plan is not only the inclusion of life insurance investment but also
providing for adequate insurance coverage in the plan. It is therefore critical for
individuals to discuss their unique needs with qualified Financial Planning
Advisers who can assist in determining the right plan and amount of coverage
required. Consumers are now exposed to an array of modern and innovative products.
Depending on the needs of the customers, Investment is the certain present value
for the uncertain future reward. It entails arriving at numerous decision such as
types, mix, amounts, timing, grade etc of investment and disinvestment .further
such decision making has not only to be order to get return on its in the future,
which is known as investment .There are various investment avenues such a equity,
bonds, insurance and bank deposit etc. A portfolio is a combination of different
investment
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assets mixed and matched for the purpose of achieving gold. There are various
factors which affects investors Portfolio such as annual income government, policy
natural calamities,

economical changes etc. Financial and economic meaning of investment: Investment is

the allocation of monetary resources to assets that expected to yield some gains or
positive return over a given period of time .These assets range from safety
investment to risky investment. Investment in this form is called as financial
investment. Features of an investment program: In choosing specific investment
investor will need definitely ideas regarding features which their investment
avenues should possess. These features should be consistent with the investor
general objectives an in addition, should afford them all the incidental
convenience and advantages. Which are possible under the circumstances? The
following are the suggested features as the ingredients from which many successful
investors compound their selection policies. Safety of principle: The investor to
be certain of the safety of principle should carefully review the economics and
industry trends before choosing the types of investments. Error are avoidable and
therefore, to ensure safety principle, the investor should consider diversification
of assets Liquidity: Even investor requires a minimum liquidity in his investment
to meet emergence .liquidity will be ensured if the investor buys a proposition of
readily saleable securities out of his total portfolio. Income stability: Regularly
of income at a consistent arte is necessary in any investment pattern. Not only
stability, it is also important to see that income is adequate in after taxes. It
is possible to fins outcome good securities, which pay particularly all their
earnings in dividends. Appreciation and purchasing power stability: Investor should
balance their portfolio s to fight against any purchasing power stability. Investor
should judge price level inflation, explore their possibility of gain and loss in
the investments available to them. Legally and freedom from care: All investments
should be approved by law. Law relating to minors, trusts, shares and insurance be
studied will brings out many problem for the the investor. Tangibility:
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Tangibility securities have many times lost their values due to price level
inflation. Some investor prefers to keep a part of their wealth invested in
tangibles properties. Under section 80C of the Income Tax Act, certain investments
are deductible from gross total income. This tax exemption is available across
individual tax slabs. If you earn Rs 4 lakhs per annum and make investments of Rs 1
lakh in 80c instruments then the taxable amount will be Rs 3 lakhs.

Section 80C benefit has been provided to encourage long term savings and
investments. You should choose a combination of fixed income and market linked
investments depending on your age and risk profile www.rupeetimes.com) The economy
is witnessing an increasing trend in gross domestic savings as a proportion of GDP
since 2001-02, with the savings ratio having increased from 26.5 per cent in 2002-
03 to 28.9 per cent in 2003-04 and further to 29.1 per cent in 2004-05. The rise in
savings has been witnessed across all the constituent sectors, the sole exception
being household sector for 2004-05 which witnessed a decrease from 23.5 per cent in
2003-04 to 22.0 per cent in 200405. ( report of the working group on savings for
the eleventh five year plan(2007-08 to 201112)

[15]
REVIEW OF PAST STUDY:

1. An empirical analysis on preferred investment avenues among rural and semi urban
households. kantidas Sanjay (2011) The study reveals that in most cases investors
across all categories found them to be safer with taking up the insurance policies.
A significant portion of respondents also shows keen preference towards unit linked
insurance policies so as to get short term gains. It is also observed that most of
the respondents show their keen interest towards the insurance products so as to
get tax benefits, life protection and average profitable investment avenues. This
is perhaps the most striking features of general investors and the most important
factor that influences the investment decisions. Further, it is observed that the
level of income also Influences the investment decisions. Higher income group shows
relatively high preference towards investment in share market, conversely lower and
average income group shows keen preference towards insurance and banks as the most
preferred investment avenues. In fine, the changing pattern of Indian household
savings is the result of a number of factors. The household savings in India has
experienced a variety of changes over the past one or two decades. The changes in
lifestyles and consumption models in a developing country like India have also
contributed towards those variations. The trends of investment by households are
not similar in nature and they vary between several financial instruments. This
results from the changing preference of the investors. Previously, household
savings in financial securities outperformed household savings in physical
properties. Nonetheless, the trend has changed now. Household savings in physical
properties are greater than household savings in financial instruments. This is
assumed to be a consequence of a preliminary preference shift. (Kantidas
Sanjay(2011)Journal front line research in arts and science ,Pg no.26-36)

2. Savings and Investments Attitude of Salaried Class in CUDDALORE District L.

Pandiyan, Dr. T. Aranganathan May-June 2012) Investment climate must attract the
people to save from their income at times even by forgoing the enjoyment of
comforts and luxuries. Countries can never sustain development unless they have
adequate savings. So, Favorable climate is to be assured by the government to
provide investment climate guaranteeing acquisition, maintenance and liquidation of
assets. Since savings is the main factor for investment, the government though
legal measures encourage savings accumulation. For the growth of a disciplinant
investment market a well organized monetary system though protecting the
investments against the eves of inflation or
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depletion is to be kept by government. . (Pandiyan, Dr. T. Aranganathan , IOSR
Journal of Business and Management May-June 2012 pg no.40-49)

3. Investment Pattern of Salaried People – A study in Coimbatore district R.

SreePriya ,P. Gurusamy ( Jan 2013) This study has made an attempt to analyze the
saving and investment pattern of salaried class investor. An in dept analysis is
done to identify the attitude, factor influencing investors to save and savings
preference of investors. It is hoped that the saving public (particularly salaried
class) will analyse their savings and investment. This study identified the problem
faced by the investors and the impending problems could be solved in the right
direction. (R. SreePriya ,P. Gurusamy,2013 International journal of scientific
research ,issue 1)

4. A study of investment perspective of salaried people (private sector) prof. ca

yogesh p. patel; prof. cs charul y. patel (oct 2012) Investment is the employment
of funds with the aim of getting return on it. It is the commitment of funds which
have been saved from current consumption with the hope that some benefits will
accrue in future. Thus, it is a reward for waiting for money. So the first step to
investment is savings. In common usage, saving generally means putting money aside,
for example, by putting money in the bank or investing in a pension plan. In a
broader sense, saving is typically used to refer to economizing, cutting costs, or
to rescuing someone or something. In terms of personal finance, saving refers to
preserving money for future use typically by putting it on deposit – this is
distinct from investment where there is an element of risk. The main elements of
Investments are Return, Risk and Time. This research aims to study and understand
the behavioural pattern of investment among the salaried people working in private
sector and the difference in perception of an individual related to various
investment alternatives. It also aims to provide an insight into factors considered
for an appropriate investment. Gives a wider scope to understand various issues
related to investment by salaried people. (prof. ca yogesh p. patel; prof. cs
charul y. patel ,oct 2012 ,Asia Pacific Journal of Marketing & Management Review
,pg no 145-146) 5. Investment Preferences of Salaried people. Nanavati Nihar K
(June2012) The investment ideology depends upon the individuality and many other
factors. Here is an attempt to find the solution to a problem of where to invest by
a middle and lower income
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level of the society. A market survey has been conducted of 25 people in sub-urban
Ahmadabad to identify their investment psychology and relevant preference. The
survey is giving us an insight towards traditional approach of savings and
investment pattern. The detailed analysis of the survey is presented hereunder.
Inclination towards safe, secure and tax beneficial investment is more than that of
risky or high return investment. With lower income segment, one cannot create
wealth but with good combination of investments, one can create a better and
respectable living. Only a sample size of 25 in a mega city Ahmadabad with large
number of population the conclusion drawn is always a kind of limitation of survey.
The biased opinion and hesitant respondents are also the constraints of the ideal
study. (Nanavati Nihar K , Journal of Advances in Developmental Research June2012)

6. A Study on People’s Preferences in Investment Behaviour N. Geetha,Dr. M.

Ramesh(Nov 2011) The study on people’s choice in Investment Choices has been
undertaken with the objective, to analyze the investment choice of people in
Kurumbalur. Analysis of the study was undertaken with the help of survey conducted.
After analysis and interpretation of data it is concluded that in Kurumbalur
respondents are medium aware about various investment choices but they do not know
aware about stock market, equity, bound and debentures. The study is conducted by
taking a limited number of sample sizes which is stated earlier. And this study
reflects the perceptions of those respondents who are residing in Kurumbalur. There
might be a chance that the perceptions of the respondents of different are varied
due to diversity in social life, living pattern, income level etc. All the age
groups give more important to invest in Insurance, NSC, PPF and bank deposit.
Income level of a respondent is an impotent factor which affects portfolio of the
respondent. Middle age group, Lower income level groups respondents are preferred
to invest in Insurance, NSC, PPF and bank deposit rather than any other investment
avenues. In Kurumbalur respondents are more aware about various investment avenues
like Insurance, PPF, bank deposits, small savings like post office savings etc. For
that awareness program has to be conducted by Stock Brokering firms because most of
the respondents unaware about this new service and about stock market. (N.
Geetha,Dr. M. Ramesh,IJMER,Nov 2011)

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7. Mutual Fund Attributes and Investor Behaviour(Feb2006) This paper analyzes the
dynamics of investor fund flows in a sample of socially screened equity mutual
funds. Mutual fund companies, which continually compete to offer new funds in an
effort to attract investor capital, can expect SR investors to be more loyal than
investors in ordinary funds. Nicolas P.B. Bollen(Feb2006)

8. Mutual fund is the better investment plan(2005) Institute of management

technology Ghaziabad In few years mutual funds has emerged as a tool for financial
well being. Mutual funds have not only contributed to the growth story but have
also helped families tap into the success of Indian industry .This paper analyze
the market research on saving and investment practices of the investor and
preference of the investment in mutual funds. Akilesh Mishra (2005)

9. Gold etfs : An emerging investment option(2008) An investor has numerous

investment options to choose from depending on his profile and expectation of
returns .different investment options represent risk-reward trade off .of the
various types of investment options in stock market, gold exchange traded funds.
(Asia pacific journal of research in business management Dr.Prashnata Athma(2008)

10. Awareness of commodity market with reference derivative investor. (2009)

Commodity futures markets are new and emerging market. The awareness of the market
is very less among the investor who can use this trade to sell their products
without the middlemen or agents it also help the actual buyer too. Here trader also
can transfer his risk to some other who can handle it or can appetite the risk
trough hedging technique

11. A Study on Preferred Investment Avenues among Salaried Peoples with Reference
to Namakkal Taluk,Tamil Nadu, India V.R.Palanivelu K.Chandrakumar (March 2013) The
study reveals that Investment is the employment of funds on assets with the aim of
earning income or capital appreciation. Investment is the most important things
today. People are earning more, but they do not know where, when and how to invest
it. A proper
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understanding of money, its value, the available avenues for investment, various
financial institutions, the rate of return/risk etc., are essential to successfully
manage one’s finance for achieving life’s goal. Through this study, an analysis has
been made into preferred investment avenues among salaried peoples in Namakkal
Taluk, Tamilnadu, India. The results highlight that certain factors like education
level, awareness about the current financial system, age of investors etc… make
significant impact while deciding the investment avenues. The study is based on
personal interviews with salaried peoples, using a structured questionnaire.
Actually, the present study identifies the preferred investment avenues among the
individual investors using self assessment test. The study is based on primary
sources of data which are collected by distribution of a close ended questionnaire.
The data has been analyzed using percentage and chi-square test with the help of
statistical software. There are large numbers of investment opportunities available
today. In this paper is going to briefly examine how the salaried peoples managing
their investment India respondents are medium aware about various investment
choices but they do not know aware about stock market, equity, bond and debentures.
All the age groups give more important to invest in Insurance and bank deposit.
Income level of a respondent is an important factor which affects portfolio of the
respondent. Middle age group, Lower income level groups respondents are preferred
to invest in Insurance and bank deposit rather than any other investment avenues.
(V.R.Palanivelu K.Chandrakumar,IBEA ,March 2013 Pg no 20-23)

12. Small Investors Perception on Post office saving Schemes Karthikeyan (2001)
Karthikeyan has conducted research on Small Investors Perception on Post office
Saving Schemes and found that there was significant difference among the four age
groups, in the level of awareness for kisan vikas patra (KVP), National Savings
Scheme (NSS), and deposit Scheme for Retired Employees (DSRE),and the Overall Score
Confirmed that the level of awareness among investors in the old age group was
higher than in those of young age group. NO differences were observed among male
and female investors except for NSS and KVP. Karthikeyan (2001) IJMER

[20]
13. Profile and awareness of salaried class investors and their attitude and
satisfaction towards investment.(2008). Krishnamoorthy,c, in his study has analyzed
the profile and awareness of salaried class investors and their attitude and
satisfaction towards investment. In has been concluded that all salaried people
were aware of bank deposits, PF schemes, insurance schemes, post office savings
schemes, gold and however only few were aware of UTI ( Krishnamoorthy,c,(2008).

[21]
CHAPTER III RESEARCH METHODOLOGY/DESIGN:

Year of the study: The 10 months are divided according to the following manner in
order to be an effective project. July to September: Focusing on the study as a
whole and identifying the problems and framing the title, collecting information as
well as details raring industry and also framing objectives. October to December:
Literature review. Framing of questionnaire for data collection, information
collected through questionnaire for data collection for interpretation. January to
April: From the interpretation the researcher list out certain findings,
suggestion, conclusion & rough copy submission for correction, after the correction
fair copy was prepared and submitted. Sample Size: The sample size denotes the
number of elements selected for the study. For the present study, Questionnaire
distributed to 640 individual’s .out of 640,153 individuals responded. Data
collection: Data was collected by using main two methods i.e. primary data and
secondary data. Primary data: - Primary data are those collected by the
investigator himself/herself for the first time and thus they are original in
character, they are collected for particular purpose. Combination of non
probability connivance sampling technique and snowball sampling will be used for
collecting the data from different investor. The salaried people are selected by
the connivance sampling method. The selection of units from the population based on
their easy availability and accessibility to the researcher is known as sampling.
Information is collected by conducting a survey by distributing a questionnaire to
153 salaried people. These 153 salaried are of different age group, different
occupation, different income level and different qualification.

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We choose the following resources for our research. Questionnaire Design: - Here in
our research we set questions for salaried individuals and answer can be easy to
fill out with minimum amount of time and efforts and request the customer to answer
these questions with correct information. The questionnaire consisted of Close
ended questions. Close ended question: It contains those questions in which the
respondent is given a limited number of alternatives responses from which he/she is
to select the one that most closely matched his attitude. The fixed alternative
questions may be taken in the form of Dichotomous question Multi - choice question
Dichotomous Question: It refers to one which offers the respondents a choice
between only 2 alternatives and reduces the issues to its simplest terms. Multi-
choice questions: A multiple – choice question refers to one, which provides
several set of alternatives. Multiple – choice questions can be used when an issue
has more than 2 aspects. Customer: - Customer helps in creation of more accurate
idea about our research. Secondary Data: Secondary data are those, which have
already been collected by some other persons for their purpose. Secondary data are
usually in shape of finished products. External data: was generated from internet
websites………………………………… Statistical tools and techniques used: The data has been
analyzed by graph and charts

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CHAPTER-IV DATA COLLECTION AND ANALYSIS From which source you come to know about
various investment options?

Other T.V./Newspaper Friend/Relative Banker Broker 0

Other , 5 T.V./Newspaper , 41 Banker, 25 Broker , 10 10 20 30 40 50 60 70 80

Friend/Relative , 70

Interpretation: Out of 153 salaried individuals 70 Friends /relative, 41T.V.

newspaper,25 banker,,10 broker, and 5 other, these are the sources from where
individuals come to know about various investment option. What is your saving
objective?

3 short term growth Long term growth Healthcare 14 Home purchase 15 Children’s
education 0 5 5 10 15 20 25 30 18 5 15 25 28 25

Interpretation: From the data it can be inferred that out of 153 salaried
ndividuals28 Income and capital preservation is the main objective of the salaried
individuals, followed by 25 healthcare ,25 long term growth and income ,18 home
purchase, 15 retirement,15 growth and income,5 short term growth,5 children’s
income, and 3 other.

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In which hich sector do you prefer to invest your money?

Foreign sector, 6, 4% Public sector, 18, 12% Private sector Private sector , 77,
50% Government sector Public sector Foreign sector

Government sector , 52, 34%

Interpretation: Out of 153 salaried people 77 individuals prefer to invest in

private sector, followed by 52 government sector,18 individuals and 6 foreign
sector.

Do you have a formal budget for family expenditure?

No, 44, 29%

Yes No

Yes, 109, 71%

Interpretation: From all salaried individuals109 109 people have formal budget for
family expenditure,44 don’t have.

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Usually do you consult your friends and / or relatives before making an investment
choice?

Never , 6, 4% Sometime, 40, 27% Everytime, 41, 27% Everytime Often Sometime Never

Often, 63, 42%

Interpretation: Out of 153 salaried individuals 40 people often consult

friends/relative before making an investment choice ,41 every time , 40 sometime6
never. Do you invest your money in share market?

Yes, 54, 35% Yes No No, 99, 65%

Interpretation: Out of 153 salaried individuals 99 said they don’t invest money in
share market and only54 invest money in share market.

[26]
What % of your income do you invest?

100 80 60 40 20 0 0 to 15 % 30% 15 to 30 to 50%

Interpretation: Out of 153 salaried individuals ndividuals 92 people invest 0to15%

income,52 15 to 30%,9 30 to 50 %.. What is the time period you prefer to invest?
Long term (> 5 years), 19, 12% Short term (0 to 1years) , 49, 32% Short term (0 to
1years) Midterm (1 to 5 years) Long term (> 5 years)

Midterm (1 to 5 years) , 85, 56%

Interpretation: From above chart it can be seen that 85 salaried individuals prefer
midterm i.e.1 to 5 years,49 short term and19 long term.

[27]
Are you aware about different tax benefit of investing into mutual funds?

No, 53, 35% Yes No Yes, 100, 65%

Interpretation: Among the total sample size 100 salaried individuals are aware
about different tax benefit of investing into mutual funds. Have you ever invested
in mutual funds of any company?

100 80 60 40 20 0 Yes No Yes, 68 No, 85

Interpretation: Out of 153 samples, 85 salaried individual had not invested in

mutual funds and only 68 had invested.

[28]
Do you know about different option of investment in mutual fund?

Yes, 66, 43% No, 87, 57%

Yes No

Interpretation: Out of 153 data 87 salaried individuals don’t know about different
option of investment in mutual fund and only 66 people know. What is the most
important criterion for you for selecting a particular investment option?

7, 5% 13, 8% Past performance Service 50, 33% 83, 54% Promoters background Any
other

Interpretation: 83 individuals consider past performance as a important criterion

for selecting a particular investment option,50 service ,13 promoters background,7
another

[29]
Are you aware of the following investment avenues(Saving Account)
160 140 120 100 80 60 40 20 0 Yes No No, 2 Yes, 146

Interpretation: Out of 153 salaried individuals 146 are aware about saving account
as an investment avenue and only are not aware. Are you aware of the following
investment avenues(Bank fix deposits)

No, 8, 5%

Yes No

Yes, 145, 95%

Interpretation: From above data 145 individuals are aware about bank fix deposits
and 5 are not.

[30]
Are you aware of the following investment avenue (Public provident funds)

No, 15, 10%

Yes No

Yes, 138, 90%

Interpretation: Among all salaried individuals 138 are aware about public provident
funds and 15 are not aware about these investment avenues. Are you aware of the
following investment avenue (National National saving certificate)

No, 17, 11%

Yes No

Yes, 136, 89%

Interpretation: Out of 153 data 136 individuals are aware about national saving
certificate and 17 are not aware.

[31]
Are you aware of the following investment avenue (Post office saving)

No

No, 30

Yes

Yes, 123

50

100

150

Interpretation: Out of 153 data 123 individuals are aware about post office saving
and 30 are not aware. Are you aware of the following investment avenue (Government
securities)

No, 17, 11%

Yes No

Yes, 136, 89%

Interpretation: Out of 153 data 136 individuals are aware about government
securities and 17 are not aware.
[32]
Are you aware of the following investment avenue ( Mutual funds )

Yes, 72, 47% No, 81, 53%

Yes No

Interpretation: Out of 153 data 81 individuals are not aware about mutual funds and
72 are aware. Are you aware of the following investment avenue(Life
avenue( insurance)

150 100 50

Yes, 136

No, 17 0 Yes No

Interpretation: Out of 153 data 136 individuals are aware about life insurance as
an investment option and 17 are not aware.

[33]
Are you aware of the following investment avenue(Debentures)

Yes, 68, 44% No, 85, 56%

Yes No

Interpretation: Out of 153 data 85 individuals are not aware about debenture and 68
are aware. Are you aware of the following investment avenue(Bonds)

No, 48, 31%

Yes No

Yes, 105, 69%

Interpretation: Out of 153 data 136 individuals are aware about national saving
certificate and 17 are not aware.

[34]
Are you aware of the following investment avenue(Equity share market)

No, 47, 31%

Yes No

Yes, 106, 69%

Interpretation: Out of 153 data 106 individuals are aware about equity share market
and 47 are not aware. Are you aware of the following investment avenue(Commodity
share market)

No

No, 68

Yes

Yes, 85

20

40

60

80

100

Interpretation: Out of 153 data 85 individuals are aware about commodity share
market and 68 are not aware.

[35]
Are you aware of the following investment avenue(Forex market)

No, 65, 42% Yes No Yes, 88, 58%

Interpretation: Out of 153 data 88 individuals are aware about Forex and 65 are not
aware. Are you aware of the following investment avenue (Real estate (Property)

No, 18, 12%

Yes No

Yes, 135, 88%

Interpretation: Out of 153 data 135 individuals are aware about real state and 18
are not aware about real state as a investment avenues.

[36]
Are you aware of the following investment avenue (Gold/ ( silver)

Yes, 135 140 120 100 80 60 40 20 0 Yes No No, 18

Interpretation: Out of 153 data 135 individuals are aware about gold/silver as
investment avenues and 18 are not aware Are you aware of the following investment
avenue (chit ( funds)

140 120 100 80 60 40 20 0 Yes No Yes, 135

No, 18

Interpretation: Out of 153 data 135 individuals are aware about chit funds as
investment avenues and 18 are not aware.

[37]
Are you aware of the following investment avenue (Virtual real state)

Yes, 55, 36% Yes No No, 98, 64%

Interpretation: Out of 153 data 55 individuals are aware about virtual real state
as investment avenues and 98 are not aware. Are you aware of the following
investment avenue (Hedge funds)

No, 68, 44% Yes, 85, 56%

Interpretation: Out of 153 data 85 individuals are aware about hedge funds as
investment avenues and 68 are not aware

[38]
Are you aware of the following investment avenue (Private (Private equity
investments)

100 80 60 40 20 0

Yes, 85 No, 68

Yes No

Interpretation: Out of 153 data 85 individuals are aware about private equity
investment as investment avenues and 68 are not aware Are you aware of the
following investment avenue (Art ( and passion)

No

No, 68

Yes

Yes, 85

10

20

30

40

50

60

70

80

90

Interpretation: Out of 153 data 85 individuals are aware about art and passion as
investment avenues and 68 are not aware. Which of the of following factors which
you consider before investing(Saving investing(Saving account)

[39]
160 140 120 100 80 60 40 20 0

141

4 Safe and low risk Moderate risk investment investment avenues avenues

0 High Risk investment avenues

6 Traditional investment avenues

2 Emerging investment avenues

Interpretation: Among all salaried people 141 individuals consider saving account
as a safe and low investment avenue,6 traditional invetsmnet,4 moderate risk
investment

avenues,2emerging investment avenues.

Which of the of following factors which you consider before investing(Bank fixes
deposits)

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0

0 6 0 16 131 20 40 60 80 100 120 140

Interpretation: Among all salaried people 131 individuals consider bank fix deposit
as a safe and low investment avenue, 16 moderate risk investment avenues, 6
traditional investment Which of the of following factors which you consider before
investing(Public provident fund)
[40]
140 120 100 80 60 40 20 0

120

20 7 Safe and low risk Moderate risk investment investment avenues avenues High
Risk investment avenues 6 Traditional investment avenues 0 Emerging investment
avenues

Interpretation: Among all salaried people 120 people consider public provident as a
safe and low investment avenue,20 moderate risk investment avenues, 7 high risk
investment avenues 6 traditional investment.

Which of the of following factors which you consider before investing (National
saving certificate)

140 120 100 80 60 40 20 0

120

20 7 Safe and low risk Moderate risk investment investment avenues avenues High
Risk investment avenues 6 Traditional investment avenues 0 Emerging investment
avenues

Interpretation: Among all salaried people 120 individuals consider bank national
saving certificate as a safe and low investment avenue,20 moderate risk investment
avenues, 7 high investment avenues ,6 traditional investment.

[41]
Which of the of following factors which you consider before investing (Post office
savings)
120 100 80 60 40 20 0 0 Safe and low risk Moderate risk High Risk Traditional
Emerging investment avenues investment avenues investment avenues investment
avenues investment avenues 32 15 1

105

Interpretation: Among all salaried people 105 individuals consider post office
saving as a safe and low investment avenue,32 moderate risk investment avenues,15
traditional investment,1 emerging investment avenues.

Which of the of following factors which you consider before investing (Government
securities)
100 80 60 40 20 0 Safe and low risk investment avenues Moderate risk investment
avenues High Risk investment avenues Traditional investment avenues Emerging
investment avenues 10 10 0 53 80

Interpretation: Among all salaried people 80 individuals consider government

securities as a safe and low investment avenue,53 moderate risk investment avenues,
10 high investment avenues and 10 traditional investment.

[42]
Which of the of following factors which you consider before investing (Mutual
(Mutual funds

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0

2 10

53 80 8

20

40

60

80

Interpretation: Among all salaried people 80 individuals consider mutual funds as a

moderate risk investment avenues, ues, 53 high investment avenues,10 avenues,10
traditional investment. 8 safe and low investment avenue,2 emerging investment
avenues Which of the of following wing factors which you consider before investing
(Life (Life insurance)

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0

0 55 8 50 40 10 20 30 40

50

60

Interpretation: Among all salaried people 55 individuals consider life insurance as

a traditional investment,50 moderate risk investment,40 safe and low investment
avenues,8 avenu high investment avenues.

[43]
Which of the of following factors which you consider before investing (Debentures)
2, 1% 10, 7% Safe and low risk investment avenues Moderate risk investment avenues
High Risk investment avenues 52, 34% 70, 46% Traditional investment avenues
Emerging investment avenues

19, 12%

Interpretation: Among all salaried people 70 individuals consider debenture as a

moderate risk investment avenues, 52 high risk investment,19 traditional investment
avenues10 safe and low investment avenues,2 emerging investment avenues.

Which of the of following factors which you consider before investing (Bonds)

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0

4 19 82 14 10 10 20 30 40 50 60 70 80 90

Interpretation: Among all salaried people 82 individuals consider bonds as a high

risk investment avenues ,19 traditional investment avenues 14moderate risk
investment avenues ,10 safe and low investment avenues,4emerging investment
avenues.

[44]
Which of the of following factors which you consider before investing (Equity share
market)
Emerging investment avenues Traditional investment avenues High Risk investment
avenues Moderate risk investment avenues Safe and low risk investment avenues 0 10
20 6 22 30 40 50 60 70 80 40 10 75

Interpretation: Among all salaried people 75 individuals consider equity share

market as a traditional investment avenues, 40 high risk investment avenues,22 safe
and low investment avenues, 10emerging investment avenues. 6 moderate risk
investment avenues

Which of the of following factors which you consider before investing (Commodity
share market)
Emerging investment avenues Traditional investment avenues High Risk investment
avenues Moderate risk investment avenues Safe and low risk investment avenues 0 10
20 6 22 30 40 50 60 70 80 40 10 75

Interpretation: Among all salaried people 75 people consider commodity share market
as a traditional investment avenues, 40 high risk investment avenues,22 safe and
low investment avenues, 10emerging investment avenues. 6 moderate risk investment
avenues.

[45]
Which of the of following factors which you consider before investing (FOREX)

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0

4 19 75 45 10 10 20 30 40 50 60 70 80

Interpretation: Among all salaried people 75 individuals consider FOREX high risk
share investment avenues, 45 moderate risk investment avenues,19 traditional
investment investment avenues, 10 safe and low risk investment avenues. 4 emerging
investment investment avenues

Which of the of following factors which you consider before investing (Real estate
(Property)
80 70 60 50 40 30 20 10 0 75

40 22 6 Safe and low risk Moderate risk investment investment avenues avenues High
Risk investment avenues Traditional investment avenues 10

Emerging investment avenues

Interpretation: Among all salaried people75 individuals consider real state as a

traditional investment avenues, 40 high risk investment avenues,22 safe and low
investment avenues, 10emerging investment avenues. 6 moderate risk investment
avenues.
[46]
Which of the of following factors which you consider before investing (Gold/
silver)

Emerging investment avenues Traditional investment avenues High Risk investment

avenues Moderate risk investment avenues Safe and low risk investment avenues 0 10

10 83 20 15 25 20 30 40 50 60 70 80 90

Interpretation: Among all salaried people 83 individuals consider gold /silver as a

traditional investment avenues,25 safe and low investment avenues, 20 high risk
investment avenues. 15 moderate risk investment avenues, 10emerging investment
avenues.

Which of the of following factors which you consider before investing (chit Funds)
80 70 60 50 40 30 20 10 0 Safe and low risk investment avenues Moderate risk
investment avenues High Risk investment avenues Traditional investment avenues
Emerging investment avenues 12 14 32 25 70

Interpretation: Among all salaried people 83 individuals consider chit funds as a

high risk investment avenues,32 traditional investment avenues 25 emerging
investment avenues 14 moderate risk investment avenue 12 safe and low investment
avenues.

[47]
Which of the of following factors which you consider before investing (Virtual real
state)
70 60 50 40 30 20 10 0 Safe and low risk investment avenues Moderate risk
investment avenues High Risk investment avenues Traditional investment avenues
Emerging investment avenues 15 9 25 40 64

Interpretation: Among all salaried people 64 individuals consider virtual real

state as high risk investment avenues, 40 emerging investment avenues 25
traditional investment avenues 15 safe and low investment avenues, 15 moderate risk
investment avenue Which of the of following factors which you consider before
investing (Hedge funds)

Safe and low risk investment avenues, 9, 6% Emerging investment avenues, 49, 32%

Moderate risk investment avenues , 10, 7%

High Risk investment avenues, 65, 42%

Traditional investment avenues , 20, 13%

Interpretation: Among all salaried people 65 individuals consider hedge funds as a

high risk investment avenues, 49 emerging investment avenues 20 traditional
investment avenues, 10 moderate risk investment avenue, 15 safe and low investment
avenues.

[48]
Which of the of following factors which you consider before investing (Private
equity investments)
70 60 50 40 30 20 10 0 Safe and low risk investment avenues Moderate risk
investment avenues High Risk investment avenues Traditional investment avenues
Emerging investment avenues 9 20 10 64 50

Interpretation: Among all salaried people 64 individuals consider private equity

investments as a high risk investment avenues, 50 emerging investment avenues, 20
moderate risk investment avenue, 10 traditional investment avenues 9 safe and low
investment avenues.

Which of the of following factors which you consider before investing (Art and
passion)

80 70 60 50 40 30 20 10 0

74

30 10 9 Moderate risk investment avenues High Risk investment avenues

30

Safe and low risk investment avenues

Traditional investment avenues

Emerging investment avenues

Interpretation: Among all salaried individuals 74 individuals consider art and

passion as a emerging investment avenue,30 traditional ,30 moderate 10 safe and low
,9 high risk investment avenues respectively.
[49]
GENERAL INFORMATION Gender :

59, 39% Male Female 94, 61%

Interpretation: Out of 153 salaried individuals 94 were male and 59 female. Age :

11, 7%

39, 25% 70, 46%

20-30 31-40 41-50 50 and above

33, 22%

Interpretation: Out 153 salaried individuals 70 individuals were from 20-30 30 age
group ,39 people were from 41-50,33 from 31-40,11 40,11 were from 50 and above.

[50]
Occupation:

other Profession service Business 0

6 30

85 32 20

40

60

80

100

Interpretation: Out of 153 salaried individuals 85 people work in service

occupation,32 business,30 profession,6 other. Annual income of family:
80 70 70 60 50 40 30 20 10 0 Below 1 L 2-3L 3-4 L 5 to 10 10 & above 6 27 30 20

Interpretation: Among all salaried individuals,70 70 individuals have 5 to 10 L

annual family income,30 people 3-4L,27 people 2-3L,20 individuals 10 and above,6
below 1L.

[51]
Total

family

member:

8 and above 6-8 PERS ON 2-5 PERS ON 0

36

101

20

40

60

80

100

120

Interpreation Out of 153 individuals 101 individuals have 2-5 members in their
family,36 individuals have 6-8 and 8 and above

other post graduate Graduate Undergraduate 0

1 60 85 7 10 20 30 40 50 60 70 80 90

Interpretation: Out of 153 salaried individuals,85 are graduate ,60 post graduate ,
7 undergraduate,1 other.

[52]
LIMITATION OF THE STUDY:

1. Reluctances of the people to provide complete information about them can affect
the validity of the responses.

2 The lack of knowledge of customer about the financial instrument can be a major
limitation.

3. The information can be biased due to use of questionnaire.

[53]
CHAPTER-V FINDINGS: 1 Study reveals that major information sources for investments
option are T.V., friends/relative. 2. Most of salaried individuals prefer to invest
in private sector. 3. Most of individuals often discuss with their family friends
before making an investment decision. 4. Majority of the salaried individuals
prefer midterm to invest. 5. Most of the individuals are aware about different tax
benefits. 6. Most of the individuals are aware about investment avenues like life
insurance, FD, gold, real state etc. 7. Majority of the individuals consider FD,
Gold/silver, saving account, post office savings as a safe and low investment
options. 8. Study reveals that majority of the individuals consider bonds, FOREX,
chit funds, private equity as high risk investment avenues.

SUGGESTIONS: 1. Study reveals that individuals spend long time watching T.vs,
Therefore it is

recommended that financial advisor or financial institution should use T.V. as a

marketing media. 2. Investments in government sector should increase. 3. Investor
who wants to avoid risk should invest in saving account, FD, provident funds,
National saving certificate, post office saving, life insurance etc. 4. Investments
avenues like share market, mutual funds need more awareness among salaried
individuals so that more individuals can be attracted.

[54]
CHAPTER-VI

SUMMARY AND CONCLUSION:

This report is a reflection of the awareness and factors considering, risk taking
ability of the various categories of salaried individuals. Selection of the perfect
investment avenue is a difficult task to an individual. An effort is made to
identity the taste and preference of a sample of individuals selected by connivance
and snowball sampling. Despite of many limitations to the study i was successful in
identifying some investments patterns there is some commonness in these
individuals. This report concentrated in identifying the factors considered
individuals before investment, awareness level of salaried individuals towards
various investment avenues are identified based on their occupations, investors
risk in selecting a particular avenue. The presents study has important implication
for investment manager as it has come out with certain interesting facets of
salaried individual. The individual investor still prefers to invest in financial
products which give risk free returns. This confirms that individuals even if they
are of high income, well educated, independent are conservative individual prefer
to play safe. The investments product designer can design products which can cater
to the individuals, who are low risk tolerant, tax savings and use T.V. as a
marketing media as they seem to spend long time watching T.vs. The study also draws
an important conclusion from study that the individuals are keen to invest in
midterm products.

[55]
SCOPE FOR FURTHER RESEARCH:

The study was conducted by taking limited number of sample size which stated
earlier and this study reflect awareness, factors consider for investment, risk
taking ability of those salaried individuals residing in Mumbai .There might be
chances that the awareness, factors consider for investment, risk taking ability of
those salaried individuals of different nature are varied due to diversity in
social life, living pattern, income level etc that need to studied further.

[56]
BIBLIOGRAPHY: Web Reference:
http://www.businessdictionary.com/definition/savings.html
http://www.rupeetimes.com/article/home_loans/admissible_deductions_under_section_80
c_5 055.html http://www.phdcci.in/media_center_details.php?id=330
http://www.studymode.com http://www.economist.com/topics/indian-economy
www.taxindia.com Reference:

Sanjay kantidas an empirical analysis on preferred investment avenues among rural

and semi-urban households, journal of frontline research ,vol(01)2011 26-36
research paper, Department of commerce ,Lumding college,Lumding,Nagaon,Assam

V.R.Palanivelu K.Chandrakumar (March 2013) A Study on Preferred Investment Avenues

among salaried Peoples with Reference to Namakkal Taluk,Tamil Nadu, India,
international conference on business,economics and accounting 20-23

R. SreePriya ,P. Gurusamy ( Jan 2013) . Investment Pattern of Salaried People – A

study in Coimbatore district ,vol2 issue 1,international journal scientific
research

prof. ca yogesh p. patel*; prof. cs charul y. patel, of salaried people

a study of investment perspective

(private sector),Asia pacific journal of marketing and

management,vol no2 cot2012

• •

Savings and Investments Attitude of Salaried Class in CUDDALORE District L.

Pandiyan, Dr. T. Aranganathan May-June 2012) (prof. ca yogesh p. patel; prof. cs
charul y. patel ,oct 2012 ,Asia Pacific Journal of Marketing & Management Review
,pg no 145-146),www.isorjounrnel

N. Geetha,Dr. M. Ramesh(Nov 2011) A Study on People’s Preferences in Investment

Behaviour ijmer,vol 1 issue 6.

Nanavati nihar k,invetsmnet pattern of salaried people ,Journal of advance

development research ,2012,vol 3 .
[57]
•

Nicolas P.B. Bollen† Mutual Fund Attributes and Investor Behavior, February 2006,
Journal of Financial and Quantitative Analysis

[58]
Appendix:

Title: Investment pattern of salaried people. Dear Respondent, Sub: Request to fill
the Questionnaire regarding research study. I am final year student currently
pursuing MBA at JDBIMS.I am conducting a research study on “Investment pattern of
salaried people”. This research is taken as a partial requirement for the
completion of my MBA.I seek your kind assistance in completing the attached
questionnaire which would take approximately 10 minutes of your valuable time. Your
response will be treated as “strictly confidential” From which source you come to
know about various investment options? Broker Bank Friend / relative T.V./Newspaper
other……………..(specify)

What is your saving objective? Children’s education Healthcare Retirement Home

purchase children’s marriage Long term growth other

Income and capital preservation short term growth

Growth and income

In which sector do you prefer to invest your money? Private sector Government
sector Public sector foreign sector

Do you have a formal budget for family expenditure? Yes No

Usually do you consult your friends and / or relatives before making an investment
choice? Every time Often Sometime Never

Do you invest your money in share market? Yes No

What % of your income do you invest? 0 to 15 % 15 to 30% 30 to 50%

What is the time period you prefer to invest? Short term (0 to 1years) Midterm (1
to 5 years) Long term (> 5 years)

[59]
Are you aware about different tax benefit of investing into mutual funds? Yes No

Have you ever invested in mutual funds of any company? Yes No

Do you know about different option of investment in mutual fund? Yes No

What is the most important criterion for you for selecting a particular investment
option? Past performance Service Promoters background Any other

Are you aware of the following investment avenues? Safe and low risk investment
avenues Saving account Bank fixes deposits Public provident fund National saving
certificate Post office saving Government securities Moderate risk investment
avenues Mutual funds Life insurance Debentures Bonds High risk investment avenues
Equity share market Commodity share market FOREX market\ Traditional investment
avenues Real estate (Property) Gold/ silver Chit funds Emerging invest avenues:
Virtual real state Hedge funds Private equity investments Art and passion

YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO

[60]
Which of the of following factors which you consider before investing? Safe and low
risk investment avenues Saving account Bank fixes deposits Public provident fund
National saving certificate Post office saving Government securities Mutual funds
Life insurance Debentures Bonds Equity share market Commodity share market FOREX
market Real estate (Property) Gold/ silver Chit funds Virtual real state Hedge
funds Private equity investments Art and passion General information Gender : Male
Female Age : 20-30 31-40 41-50 50 above Occupation: student Business service
Profession other (specify) Annual income of family: Below 1 L 2-3L 3-4 L 5 to 10 10
& above Total family member: 2-5 6-8 8 and above Educational qualification
Undergraduate Graduate post graduate other

Moderate risk investment avenues

High Risk investment avenues

Traditional investment avenues

Emerging investment avenues

[61]
[62]