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Example Sales Letter

MAR K ETING
BIG IMPORTANT NOTICE & WARNING!
This sales letter copy is for illustration and example purposes only. It’s here to inspire
you and give you a framework from which to create your own original copy.

Do not plagiarize, steal or copy anything.

Unfortunately, a lot of people these days think it’s OK to blatantly copy and rip off other
people’s work (their words, their content, their layout, their design, etc.) and it’s not.

It’s stealing and it’s not only ethically and morally wrong and majorly douchey, but it’s
illegal and you can be prosecuted for it.

You’re better than that. Learn, be inspired, look under the hood of how things are done,
then go out and create your OWN unique work!

Remember that everything in B-School is protected under our copyright which you
agreed to in the terms and conditions of your enrollment.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
As you likely know, I’ve now made each of those dreams come true.

I run a multiple 7 figure business from my laptop with a virtual team. I have superstars around
me to hold me up when things get tough.

I have financial freedom to make the decisions I want to make, and for the first time in my life, I
don’t worry about money.

I wake up every single day and choose my own schedule, act and say what I want, and have
the freedom be who I want to be.

And despite all the conventional advice, I haven’t had to give up any of my passions or be
someone different.

Most importantly, I’m thrilled to run a business that positively affects hundreds of thousands of
lives around the globe.

Please know that the reason I’m sharing this is not to be self-aggrandizing. I only share it to let
you know two key things.

1. I understand exactly where you and what you’re going through.

2. I can show you exactly what it takes to get to the other side.

Because the bottom line is this: I’ve done it. I’ve trained others to do it and I know with every
fiber of my soul that if you want this bad enough, you can do it too.

What Exactly Is This All Access Program?

Before I lay out the program, let me tell you how this came about.

A few weeks ago we quietly opened up applications for our legendary Adventure Mastermind
program: our 9 month intensive business training experience.

Within 13 days, we had close to 140 applications and over 1,177 people interested in our
$20,000 training that only has space for 21 members.

(This was with no traditional promotion: no dedicated emails, webinars or teleseminars.)

Because of the extraordinary results we’ve become know for, I’m humbled to say the program
sold out in record time.

But here’s the thing…

After reviewing every application that came in, it became clear that there’s a higher demand for
this type of intimate mastermind experience than we had capacity for.

More importantly, we found many applications from start-up entrepreneurs who were ready for
their next level of growth, but would be better served by a more modest investment.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
I sat down with my team and evaluated the most powerful components of our proven Adventure
Mastermind program and looked for a way to deliver spectacular results in a more condensed
format.

The All Access Program was born. A three day, private mastermind experience limited to a small
group. The program focuses on these five core elements.

1. Breakthrough hotseats.
2. Open masterminding and Q&A with me.
3. Committed Impulse intensive on building unstoppable confidence (individual exercises
will be given).
4. Follow-up coaching to help you stay on track.
5. A community of like-minded entrepreneurs that you can relate to
and grow with.

To be clear: this is not a sit down and “listen to lectures” kind of program. It is not built for
masses.

This is a private, closed-door, roll-up-your-sleeves-and-let’s-get-down-to-YOUR business

mastermind experience.

The entire focus is on YOU. My role will be to personally guide you to overcome your obstacles
and give you the personal feedback you need to move profitably ahead.

The breakthroughs occur as I work directly with you and a small, hand-selected group of like-
minded entrepreneurs through the hotseats, ask-me-anything Q&A sessions, and with Josh Pais
during Committed Impulse.

This program will be powerful, raw and unrecorded.

*Please note that you will be asked to sign an NDA (non-disclosure agreement) to protect the
privacy of what you share, as well as the privacy of the other participants. If you’re not willing to
sign this agreement, you cannot participate.

IMPORTANT: You must prepare for All Access Program by being clear on exactly what you want
to achieve, what you want feedback on and what, if anything, you want to overcome.

(don’t worry, we’ll provide a step-by-step guide to help you get the maximum value from this
experience)

This is for people who want a no-holds barred experience of real-time business tear-downs (and
build-ups) and who want personalized focus on what YOU need to move ahead.

It’s also for people who “get” a real mastermind experience and want to contribute to the
success, growth and well-being of other small business owners.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
Here are a few of the results you can expect from the All Access Program:

• Clarity on your goals and business direction

• Confidence on your pricing, offerings and most importantly – your self worth
• A step-by-step plan of exactly what to do to achieve the results you want
• Freedom from the fear, limiting beliefs and overwhelm that’s keeping you stuck
• Belief in yourself, your business and what you’re building
• Resources, tools and strategies to move your business ahead
• A network of positive, focused and like-minded entrepreneurs

Who This Is For

All Access is for you if you’re ready to have a major breakthrough in your business and life and
you meet the following criteria:

• You haven’t yet hit six figures in revenue

• You’re transitioning into a new business and need to “start from scratch”
• Your day job is making you miserable and you need a change – fast
• You’re 100% committed to building a profitable business, not just “trying it out”
• You’re crystal clear that my straightforward, no BS style is a match for you
• You know that “inner game” is as vital as marketing and business strategy
• You’re ready to devote your best thinking, ideas and support to other entrepreneurs
when the spotlight is not on you

Who This is NOT For

This is not for people who want to sit back and passively learn. This is not for people who want
to be spoon-fed cookie cutter plans and strategies that you can easily find for free online. This is
also not for you if . . .

• You are thin-skinned or get defensive about candid feedback or adult language
• You’re not willing to be attentive or support others when the spotlight is not on you
• You have a tendency to be negative, dramatic or blame outside circumstances for your
result
• You’re not really sure if you want to run a business – you’re more of a dabbler
• You are unwilling or unable to participate in moderate physical exercise
• You’re not willing to sign a legal NDA agreement

The Where, What and Times

All Access takes place February 3 – 5, 2012 in sunny Santa Monica, California.

We’ve secured a fantastic hotel on the beach, with special pricing if you’re flying in from out of
town (hotel info provided upon registration).

The event runs from 8am – 7pm Friday – Sunday so make sure you’re well rested and ready to
go.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
But Wait, There’s More

In addition to the private mastermind program, you’ll also get these additional bonuses to
ensure you have everything you need to experience massive results and continued growth:

• Two additional follow-up group calls with me to help you stay focused, motivated and on
track (value $2,000)
• Access to RHH B-School: you’ll have full access to our legendary business foundations
program (value $2,000)
• A private dinner with me and your fellow mastermind members to further network and
build priceless connections to move ahead in business and in life (value $1,000)

The Investment For The Program

Reserve your spot in the All Access Program for one payment of $4997, or two equal payments
of $2,500.

You are responsible for your own airfare and accommodations.

All payments must be made in full by January 31, 2012.

The Not-So-Fine Print: The All Access Program is a non-refundable investment. We trust you
to make a wise and thoughtful decision. Also, please note that you are responsible for your own
airfare and travel accommodations .
SPACE IS E

Thanks for your time and I look forward to working with you!

FAQS
How many people will be in the program?
The maximum we’ll accept is 25.

How much time do I get with Marie?

I’ll be available all weekend long. You’ll have your individual hotseat, open “ask-me-anything”
Q&A sessions each day, as well as our private dinner on Saturday night. You’ll also be able to
work directly with me during the two follow-up coaching calls.

What exactly is a hotseat?

A hotseat is when you sit at the front of the room and present your business and the
opportunities and challenge(s) that you most want help with.

I’ll fire away with feedback, ideas, strategies, insights and resources to help you move ahead.
My intuition and business experience will be exclusively focused on you to help you move
ahead.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M
Who else will be in the All Access Program?
I’m hand selecting candidates that I feel have the drive, passion to really make it and that share
the same values. In short, I’m inviting small business owners who “get it” and who you’d want to
hang out with.

Think about traits like: positive, pro-active, results focused, generous, kind, funny, no-drama,
cool, loving, trustworthy, honest and real.

People who love Apple products, music, organic food, green juices, dancing, believe in a holistic
approach to success, have a great sense of humor and rarely get offended.
And most importantly, small business owners who want to make a positive difference in the
world.

In intimate programs like this, I only accept clients that I feel I can make a major impact on, and
who have the kind of heart, soul and dedication I want to spend time with.
If you’ve ever been to any of my events (online or off) you’ll know that I attract tremendously
high quality people.

Are men allowed too?

Absolutely. This is a fully co-ed event.

I have just one more question that’s not here…

Write mastermind@marieforleo.com and we’ll get back to you as soon as we can.

© M A R I E F O R L E O I N T E R N AT I O N A L | R H H B S C H O O L . C O M