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Sample SWOT Analysis

Strengths (Internal) Weaknesses (Internal)

Subspecialized expertise Lack of income diversification


Strong relationship with hospital Tied to one hospital system
Support from administration No significant hard assets
Regional recognition Lack of IT support
Quality of physicians Politics within the group
In-house coverage

Opportunities (Internal and External) Threats (External)

Hospital alignment Decreasing reimbursement


Alignment with other radiology practices Increasing after-hours work
Gain market share Increasing non-compensated cases
Baby boomers National radiology practices
Improve contracts Competing local radiology groups
New business Leakage of studies
Use technology/physician extenders Health care reform and ACOs
Increase marketing efforts Turf wars
Create awareness of radiology services Self-referral/in-office imaging

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