COMSATS INSTITUTE OF INFORNATION TECHNOLOGY

Islamabad Campus
Department of Management Sciences
Assignment – 4
E-Commerce (CSC330)
BBAVI – A&B
Total Marks: 10 Due Date: 19 – 12 – 2016

Instructions:
 Create a very well formatted Microsoft Word Document.
 Submit a hard (printed) copy of it.
 Document should contain a Title Page (Full Name, Registration Number)
 Header and Footer, Page Number out of Total No. of Pages, References.
 It is an individual Assignment. Copied assignment and its source will get 0 Marks

QUESTION – 1: Describe the two factors that make social, local, and mobile marketing different from
traditional online marketing. Also describe why are social, mobile and local marketing efforts
interconnected?
QUESTION – 2: Describe the five elements of the social marketing process?

QUESTION – 3: List and briefly describe the basic Facebook marketing tools.

QUESTION – 4: How can you measure the results of a Facebook social marketing campaign?