“ECOMMERCE”

Final Project Report

Final Project Report

Submitted to: Sir Rizwan Rashid

Submitted by:
Haniya Nadeem (SP14.BBA.031)
Kashf e Zainab (SP14.BBA.010)
Aadil Saeed (SP14.BBA.014)
Ijaz Tariq (SP14.BBA.027)
Muhammad Awais (SP14.BBA.032)
Saqib Abbas (SP14.BBA.008)

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 PREFACE

E-commerce is anything that involves an online transaction. E-commerce provides

multiple benefits to the consumers in form of availability of goods at lower cost,

wider choice and saves time.

It has an impact over the economy of many countries among which Pakistan is

included in that list. It has named as Rapid Movers in e-commerce. E-commerce has

many reasons that why it is very crucial in developing the country. For the study we

have taken several parts of the world such as North America, Latin America, Europe,

Middle-East, Africa and South Asia and Australia. E-commerce has intent to bring

some transformation in the society and that is the reason it is essential for the B2B

and B2C commerce.

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 Acknowledgement

This project have been a mutual effort by all the group members, however it wouldn’t

be possible without the supervision of our course instructor. We would like to express

our deepest gratitude towards Sir Rizwan Rashid for providing us with his helpful

guidelines for completing this project.

We would also like to acknowledge many other people, who were directly or

indirectly were a part of this project including our class fellows and also team

members who added their valuable suggestions and helped us in the project.

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 Abstract

E-commerce is still evolving and shaping into new phase in which continuous

struggle is required to compete. We analyse several patterns of e-commerce and its

dynamics which helps us to create our own ecommerce site taking into account all

related factors. Our report covers a broad range of factors which enables us to

strategically initiate and sustain our e-commerce business with innovative idea. From

planning till implementing we incorporated every aspect which is essential to make e-

commerce business viable. We evaluate the economic feasibility in accordance with

competing environment and also outline the necessary functionalities required by the

site for creating customers perceived value, additionally elaborating the marketing

efforts needed to surge the awareness among prospective customers and finally

concluding with future suggestion and further room for enhancements.

Table of Contents

PREFACE...............................................................................................................................1

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ACKNOWLEDGEMENT..........................................................................................................2

ABSTRACT............................................................................................................................3

1. INTRODUCTION.............................................................................................................5

2. BUSINESS MODEL..........................................................................................................8

A. BUSINESS MODEL APPLIED.................................................................................................8

B. BUSINESS MODEL ELEMENTS WITH RESPECT TO THE BUSINESS.....................................................8
C. UNIQUE FEATURES OF ECOMMERCE SITE..............................................................................10

3) SYSTEM STUDY............................................................................................................12

SYSTEM DESIGN - LOGICAL DESIGN AND PHYSICAL DESIGN.............................................................12

4) BUSINESS SUPPORT.....................................................................................................13

A. PRODUCT SOURCE....................................................................................................13
B. PRODUCT DELIVERY.................................................................................................13
B. EXCHANGE/RETURN POLICY..............................................................................................14
B. PAYMENT TYPE..............................................................................................................14
C. CUSTOMER SUPPORT.......................................................................................................14
D. ADDITIONAL FACILITIES....................................................................................................15

5) MARKETING PLAN.......................................................................................................15

A. SEARCH ENGINE MARKETING............................................................................................15

OUR KEYWORDS:.............................................................................................................15
B. EMAIL MARKETING.........................................................................................................17
C. PRICING STRATEGY..........................................................................................................17
D. SOCIAL MARKETING:.......................................................................................................17

6) WEBSITE DESIGN.........................................................................................................18

7) FUTURE ENHANCEMENT..............................................................................................18

8) CONCLUSION...............................................................................................................19

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 1. Introduction

a. Existing Practice

In Pakistan offline transport system is widely used for transferring the goods from one

place to another to meet the customer requirement and give best customer service to

their clients. People calling for trucks or freight carriers so on and so forth. Transport

service home delivery at cost effective rates.

Examples:

 Costa Logistics offer systematic transport system

 Global Executive Movers and Packers, Islamabad

b. Drawbacks in existing system:

Unlike rapid movers the existing transportation services providers like Marshall

packers and movers, or Global executive movers, or New azad muslim good transport

company have the following drawbacks.

1. Least Awareness: since the existing systems are operating locally and have

very least to non-existent online presence therefore the information available

for those service providers is very less to the general public.

2. Area of operation: the area of operation of all the existent systems is either

limited or restrained to some parts of twin cities. i.e. the services being

provided in Islamabad may or may not be provided in Rawalpindi and vice

versa.
3. Online presence: as mentioned earlier the existing systems are mostly

operating locally therefore these systems have least to none existent online

presence.
4. Costly: the existing systems are more costly because they start charging for

the services at the time you make order.

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 c. Proposed Idea

We are more inclined towards the comfort of the customer. In order to achieve this

goal, we have to develop a platform which shall enable our clients to connect with

freight carrier trucks. We basically provide an intermediary website. i.e:

Rapidmovers.com which connects our clients with freight carrier trucks.

d. Benefits of Proposed System

Benefits of Proposed System tend to avoid all sort of hurdles which usually people

faces when goods are to be delivered from source to destination. Rapid movers for the

first time in Pakistan are trying to provide flat prices for transporting the belongings in

Rawalpindi/Islamabad with an aim to provide ease, convenience and better transport

facility in capital city in more save and timely manner. Stated below benefits are

coupled with the moving service we are providing.

 Time Saving:

This service enables the customer to easily reach us through just one call. It eliminates

all sorts of cost which customers have to face while hiring a transporter including

economical cost, energy and monetary cost.

 Easy to accessible

We are available 24/7 any time customer can access us and make their orders online

we are to provide best match for your belongings with our respective available

transporters.

 Reliable

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We are to induce deep ties of trust between customers and movers. We insures our

customer the safety of their belongings .We are inclined to provide better and more

trustworthy services that are not present before through our tracking system just to

integrate utility and trust .

e. Business Details

 Official Website:

Rapid Movers have official website for its consumer to avail online services which is

basically its proposed plan for the business.

http://www.rapidmovers.com/

 Official Facebook Page:

It also has official presence over the social media through which they can capture

actual and potential customers to their services and offers.

https://www.facebook.com/rapidmoversIsb/

f. Product/services offered:

Rapid Movers is a service provider company of transport to cater the operations of

logistics, particular operating in the region of twin city (Rawalpindi/Islamabad) of

Pakistan. It provides solely a transport service to the distributors, Retailer and also

individuals within the twin cities to deliver their goods and services within that

particular region with the help of online presence

g. Targeted audience/users:

The targeted audience would be the users which are signed over the social media

websites and over the internet and local distributors, wholesalers, retailers and

individuals who are operating in the Rawalpindi/Islamabad region.

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 2. Business Model
It’s a plan for successful operations of business, identifying the sources of revenue,

intended customer base and details of financing

a. Business Model Applied

As we are intending to operate as an intermediary between prospective customers to

direct them towards available transporters by providing a platform, thus our applied

Business model will be transaction broker we will charged a certain pre-specified

percentage from both parties. As we are providing a rapid service to all customers we

can reach us through internet.

b. Business model elements with respect to the business

i. Value Propositions:

As the term indicates set of benefits a customer gain while using the product provided

by the firm. Here question arises why customer get attracted towards our service?

Rapid movers are providing new, and fastest and cost effective service that wasn’t

available before, Striving to give best qmatch for transporter that customers can easily

hire online for shifting goods to their destinations.

ii. Revenue Model:

As mentioned earlier we operate as a middleman so our proposed revenue model will

be transaction fee initially. We tend to generate profits by charging both parties and

the difference of that would be our profit. We charge 5% initially from customers

after confirming the order and approximately around that we’ll charge from

transporter after order fulfilment.

iii. Market opportunity:

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Grasping or targeting the market space which has not tapped before, by taking first

mover advantage we are pioneer of this service in Pakistan. It seems to profitable due

its growing necessity as people are more inclined to online service specifically our

service tend to target the gap which haven’t been target primarily.

iv. Competitive Environment:

We are pioneers of this service so initially we are not have direct competitor but have

indirect competitors thus to some extent it eliminates the risk of lowering profit

margins, initially our we do not have to spend excessively on our marketing

campaigns.

v. Competitive Advantage:

Rapid movers do not have direct competitors but taking first –mover advantage can

help us to sustain our profit margin and our image among prospective customers for

relatively longer period of time. We can compete with new entrants on focusing lead

strategy by capturing more efficient potential customers and transporters through

building trust and long-term ties.

vi. Market Strategy:

Our communication strategy primarily will be social media through creating

Facebook page and mob app to promote our service among online users. Usage of

right medium will effectively tend to escalate the degree of awareness among

potential customers additionally, electronic word of mouth speeds up this marketing

efforts.

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 c. Unique Features of Ecommerce Site
 Ubiquity:

Rapid movers are accessible 24/7 our customers can contact us through their

smartphones, home and offices. We are available any time in order to facilitate our

potential customers in best possible manner.

 Global Reach:

Initially we are operating locally so this feature of site does not entails in our services

due to high cost and risk of management logistics at such large scale. We are

operating within a province and gradually expand our scope to operate across

provinces.

 Universal Standards:

Our site immensely fulfils all the necessary standards require to match the universal

benchmarks including payment system and login options that are universally

acceptable and adoptable.

 Personalization/customization:

We are working in service sector so we tend to customize our service regarding the

quality of service we are providing additionally offering safety and insurance facility

displaying restricted menu.

 Richness:

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We are providing interactive site by displaying related images of transporters and their

profile as well information regarding our pricing strategies.

 Social technology

We need to integrate social platforms in our site to promote our new service locally to

lure the customers to our site including Facebook, twitter and other sites.

 Information density

We are delivering information intensive service of our transporters by mentioning all

details related to their price and distance coverage so all required information is

available on our site

 Interactivity:

To eliminate any kind of ambiguity regarding our service we integrated automated

email response for any queries and also implicate FAQ’s to deal with any sort

assistance customer need before using our site.

System Analysis: Business Objectives, System Functionalities

and Information Requirements
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Business Objectives System Functionalities Information Requirements

Customer/Transporter Maintain Database Name, Address, NTN Number,

Profiling Registration Number, Contact
details, Unique logins

Services information Detailed Database of services Type and Description of services,

information of consignee and
consigner

Stakeholders in On site Chat Box, Comment Login credentials, authenticated

Conversation Section, Reviews/Suggestions accounts
Box

Transaction Execution Payment method/ checkout Multiple payment options, Secure

system credit/debit card clearance

Marketing/Advertising Target the segmented Through site banner, Social media

audience, promoting special marketing, TV Commercials/Ads
offers of business

Tracking System Tracking of Consignment GPS navigation System, Route

Maps, Source and destination of
Consignment and tracking IDs

3. System Study

System Design - Logical Design and Physical Design

3) Business Support
a. Product Source
In our Project, the business support services refer to those businesses who would

basically provide us truck and individuals who may register their own transport (as

per our requirement) to be a part of Rapid Movers!

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We would basically contact Costa Logistics and Global Executive Movers and

Packers, Islamabad to provide their transportation on the basis of terms and

conditions agreed by both parties and individuals having specifically shehzore truck

to facilitate our clients.

Thus, effectively, these business service providers are essential for smooth

functioning of our business in the twin cities Islamabad and Rawalpindi and every

person who is engaged in business must be fully aware of the functioning and use of

our ecommerce website since our business would be wholly online based.

b. Product Delivery
When transporting by truck, the size of your consignment will determine whether you

need shehzore or truck.

Shehzore involves smaller orders, and makes up the majority of freight

shipments. However, LTL freight can range from 100 to 15,000 pounds. For this

purpose we would be providing customers with shehzore trucks.

Truck generally charge a ‘per mile’ rate, which can vary depending on

distance, items being transported, equipment, and service times. As per demand of our

clients, we would provide service of large trucks provided by Costa and Global

Executive Movers.

b. Exchange/Return Policy
Our exchange policy is If customer has ordered the service once, the charges would be

taken and they would be non refundable. Whether they use the service or not they

would have to pay the charges. On the contrary in return policy, if customer has

cancelled the service after ordering it once, they would have to pay 20% charges.

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 b. Payment Type
We would be providing three types of Payment Method to our clients

 PayPal
 MasterCard
 Visa Card.

The customers will be asked to make a 30% down payment via credit card online,

which will be an advance payment straight to the company. The remainder 60% will

be given by the customer in cash.

c. Customer Support
 Our webpage will also consist of a ‘Frequently Asked Questions’ section for

customer’s support. The customers can refer to that page for issues faced by them.

The company will provide multiple questions and answer related to the issues which

will be faced by customers. It will also provide an option to chat with the customer

service. The customers may send a message providing their email and they will be

contacted shortly after.

 If the customer faces any issue regarding payment on time, for example, if

internet isn’t working properly or system is down they can call us instantly and we

will let them know the fare by checking manually.

 Automatic email responses provide customers with instant information to their

inquiries and help create more sales by answering general queries more

quickly and comprehensively. Websites with interactive features, eg chat line,

bulletin board, email, e-forms.

d. Additional Facilities
 The website includes features such as a ‘Sitemap’ which includes the map of

twin cities and locate the vehicle available in their area.

 We offer speedy services; the client can have the transport at their doorstep

within 10 mints.

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  We ensure safety of their goods to customers that client’s products would be

transported safely.
 We provide insurance that would cover all sorts of business risks; i.e. for

example if goods are damaged while transporting in any case.

4) Marketing Plan

a. Search Engine Marketing

Search engine marketing is the process of gaining traffic and visibility from search
engines through both paid and unpaid efforts. Keywords plays an important role in
leveraging Search engine optimization (SEO) and Search Engine Advertising (SEA)
of Rapid movers.

Our Keywords:
1. Rapid movers (Branded Keyword)
2. Logistics Solutions
3. Logistic Companies
4. Goods transport company in Islamabad
5. Goods transport company in Rawalpindi
6. Transport Services
7. Carrier trucking Services

Search Engine Marketing is divided into 2 types:

I. Search engine optimization
Search engine optimization is a methodology of strategies, techniques and tactics
used to increase the amount of visitors to a website by obtaining a high-ranking
placement in the search engine results page (SERP) -- including Google, Bing, Yahoo
and other search engines.
Rapid movers use 2 strategies for its Search engine optimization:

 On-page SEO
Initially Rapid movers optimize individual web pages in obtaining a high-
ranking placement in the search engine results page (SERP).For this rapid
movers:
i. Use SEO-Friendly URLs
ii. Start Title With Keyword
iii. Wrap Blog Post Title in an H1 Tag
iv. Wrap Subheadings in H2 Tags
v. Use Internal Links
vi. Use Social Sharing Buttons

 Off-page SEO

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 Off-page SEO refers to activities you can perform outside the boundaries of your
website. For this Rapid movers works on
i. Link Building
ii. Blogging
iii. Community Creation in Social Networking Sites
iv. Social Media Marketing
v. Social bookmarking
vi. Photo Sharing
vii. Video Promotions
viii. Article Submission

II. Search Engine Advertising:

Search engine advertising (often called paid search advertising) is one type of Search
Engine Marketing (SEM) that describes the techniques marketers use to optimize the
display of a company’s advertisements in the paid or sponsored sections of the search
engine result page.
As it takes 2 to 3 months to obtain high position in SERP using SEO therefore Rapid
movers adopts three types of paid search engine advertising, which include:

1. Search Engine Ads or Sponsored Links – text-based ads that appear at the
top and down the sides of the search engine results page (SERP). An easy way
to drive traffic to our site.

2. Network Keyword Ad – graphic- or text-based ads that appear on specified

categories of websites across Google’s Display Network. This is ideal for
appealing to potential new customers that are already interested in the
category your product exists.

b. Email marketing
Email marketing presents more opportunities for our business and drives a better
return on investment. With email marketing, Rapid Movers can create deeper
relationships with a wider audience.
Email Marketing helps Rapid Movers to market itself at a very low cost as compared
to mainstream marketing channels and also by using Email marketing Time & Effort
to reach larger pool of people decreases.

c. Pricing Strategy
The ordinary service charges 5% of the consignment amount and its special service
charges 8% of the consignment amount. Rapid Movers also provide Insurance facility
depending upon nature of the goods consigned.
PEAK PRICING Strategy
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Temporary increasing the cost of available rides in times of excessive demands. This
was done to overcome the lack of drivers available in peak hours or in harsh weather
conditions

Offers, coupons, discounts and deals:

 Prelaunch Offers

 Get 50% Back In Credit On All Your Rides Only This Weekend at Rapid
movers
 Refer A friend And Get Up To PKR 500 Credit at Rapid Movers for
community
 Signup Now And Get Free Credit Upto RS. 300 At Rapid Movers

d. Social Marketing:
Popular social platforms have become marketing giants, offering businesses valuable
data about their customers and a (mostly) freeway to reach them. Social media
presence of Rapid Movers brings many benefits, like:
1. Gain valuable customer insights
2. Increase brand awareness and loyalty
3. Increase website traffic and search ranking
4. Find out what our competitors are doing
5. Share content faster and easier
6. Build long term relationships

Rapid movers is actively involved in the constantly evolving social media world.
Rapid mover presence on:

Customer instagram.com/
twitter.com/RapidMovers Instagram:
Service: RapidMovers
Rapid
blog.RapidMovers.com LinkedIn: linkedin.com/company/
Movers Blog: RapidMovers
facebook.com/ pinterest.com/
Facebook: Pinterest:
RapidMovers RapidMovers
Rapid
twitter.com/
Movers news.RapidMovers.com Twitter:
RapidMovers
Newsroom:
plus.google.com/ youtube.com/
Google+ Youtube:
RapidMovers RapidMovers

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 5) Website Design
a) Screenshots

b) Source Code

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 c) Future Enhancement
As business is first mover in the Pakistan, but still there are some enhancements

which are not integrated in the current model and that would be consider in future for

enhancement to fill the gaps while accessing the environment and need.

In future will introduce fleet management systems based on automatic vehicle

location technologies, which can be used to improve services, to optimize routing and

scheduling, and to feed real-time information into various Consignments and

orders/booking information channels. This could be with help of mobile app and also

with website service. This subtheme also encompasses intelligent transportation and

priority schemes for mini trucks and big cargo trucks.

By implementing such measures, cargo system becomes more convenient,

comfortable, accessible and understandable for everyone. The number of customers

who want to online transport system would increase, ultimately that would lead the

organization to new horizon.

d) Conclusion
As people are moving toward globalization, that establish a need of this system in the

result of poor offline system of transportation. So, people can have benefited with a

platform which online presence and with help of that system they will enjoy the

services just in seconds.

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