PROJECT SYNOPSIS ON:

COMPARATIVE STUDY OF PRODUCT RANGE AFFERED

BY SYSKA AND PHILIPS

SUBMITED FOR THE: BACHELOR OF BUSINESS

ADMINISTATION

SPECIALIZATION SUBJECT: MARKETING

SUBMITED BY: DEVENDRA.N. CHANDANI

SUPERVISOR: Dr. JASVINDER KAUR

G.H. RAISONI COLLEGE OF COMMERCE, SCIENCE &

TECHNOLOGY
 INTRODUCTION

LG Electronics India Pvt Ltd

LG Electronics India Pvt Ltd is started in the year 1958. It is South Korean MNC company
headquartered in Yeouido-dong, Seoul, South Korea. It is part of LG Group. LG comprises four
business units: Home Entertainment, Mobile Communications, Home Appliance & Air Solution,
and Vehicle Components, with Station India as its main production vendor for refrigeration and
washing machines in the Indian sub-continent. It is global company serving worldwide. LG
Electronics’ products include televisions, home theater systems, refrigerators, washing machines,
computer monitors, wearable devices, smart appliances, and smartphones.
MIRC Electronics Ltd (ONIDA)
MIRC Electronics Ltd (ONIDA) was founded in the year 1981. It is offering a huge range of
products including LCD, Plasma, Televisions, DVD, Air Conditioners, Washing Machines,
Microwaves Ovens, Mobile Phones, LED TV, LCD Monitor, LCD TV and smartphones. It is
among the most trusted brands in India. It is headquartered in Mumbai, Maharashtra.
Panasonic India Pvt Ltd
Panasonic India Pvt Ltd was founded in the year 1918. It is formerly referred as Matsushita
Electric Industrial Co., Ltd. It is Japanese MNC electronics company headquartered in Kadoma,
Osaka, Japan. It is one of the largest consumer’s durable product manufacturing companies in
India.
Philips India Ltd
Philips India Ltd is one of the top consumer durables companies in India. It was founded in the
year 1891. It is being established by Gerard Philips. It is serving worldwide. It is offering a range
of products including Home Appliances, lighting, medical equipment and audio equipment.
Samsung India Electronics Pvt Ltd
Samsung India Electronics Pvt Ltd was founded in the year 1969. It is headquartered in South
Korea. The leading consumer durable companies in flagship division of Samsung Group.
Samsung electronics is manufacturing a range of electronics components batteries, chips, flash
memory, semiconductors and hard drive devices. It has marked its worldwide presence. It is one
of the world’s largest manufacturer of smartphone and mobile phones. It is among the top 10
consumer durable companies in India. It is world’s top manufacturer of mobile phones and
smartphones.
Sony India Pvt Ltd
Sony India Pvt Ltd was founded in the year 1994. It is headquartered in New Delhi, India. The
company is Indian subsidiary of Japan’s Sony Corporation headquartered in Tokyo. In India,
Sony has its footprint across all major towns and cities in the country through a distribution
network. Sony’s principal Indian businesses include Marketing, Sales and After-Sales Service of
electronic products & software exports Products.
TTK Prestige Ltd
TTK Prestige is leading consumer durable companies in India. It was founded in year 1955. The
leading consumer durable company is headquartered in 1955. It was founded by TT
Krishnamachari in the year 1928. It was incorporated as a private limited company in the year
1955. Then it became a public limited company in 1988. Its product range includes kitchen
appliances.

Usha International Ltd

Usha International Ltd (the Company), a constituent of the Siddharth Shriram group, was formed
in 1934 and started doing business under the brand name, USHA. Over the decades, this brand
name has become a household name in India while the Company has diversified into the
business of new age home appliances, sewing machines, fans, power products, water cooler,
water dispensers, modern farm equipment and auto components.
Videocon Industries Ltd
Videocon Industries Limited is a large diversified Indian company headquartered in
Mumbai. The group has 17 manufacturing sites in India and plants in Mainland China, Poland,
Italy and Mexico.
Whirlpool of India Ltd
The Whirlpool Corporation is an American multinational manufacturer and marketer of home
appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton
Harbor, Michigan.
Shree Sant Kripa Appliances Pvt. Ltd. (Syska)
Syska Led Lights Private Limited is a Private incorporated on 15 May 2012. It is classified as
Non-govt company and is registered at Registrar of Companies, Pune. Its authorized share
capital is Rs. 30,000,000 and its paid up capital is Rs. 23,545,000.It is involved in Manufacture
of electric lamps and lighting equipment
Directors of Syska Led Lights Private Limited are Rajesh Jeevan Uttamchandani, Govind Jeevan
Uttamchandani
 COMPANY PROFILE
PHILIPS
Koninklijke Philips N.V. (literally Royal Philips, stylized as PHILIPS)
is a Dutch multinational technology company headquartered
in Amsterdam currently focused in the area of healthcare and lighting. It
was founded in Eindhoven in 1891 by Gerard Philips and his father
Frederik, with their first products being light bulbs. It was once one of
the largest electronic conglomerates in the world and currently employs
around 74,000 people across 100 countries.[7] The company gained
its royal honorary title in 1998 and dropped the "Electronics" in its name
in 2013.[8]
Philips is organized into two main divisions: Philips Consumer health
and well-being (formerly Philips Consumer Electronics and Philips
Domestic Appliances and Personal Care) and Philips Professional
Healthcare (formerly Philips Medical Systems). The lighting division
was spun off as a separate company, Signify N.V. (formerly Philips
Lighting prior to 2018). The company started making electric shavers
from 1939 under the Philishave brand, and post-war they developed
the Compact Cassette format and co-developed the Compact Discformat
with Sony, as well as several other technologies. As of 2012, Philips was
the largest manufacturer of lighting in the world measured by applicable
revenues.
Philips has a primary listing on the Euronext Amsterdam stock exchange
and is a component of the Euro Stoxx 50 stock market index.[9] It has a
secondary listing on the New York Stock Exchange. Acquisitions
include that of Signetics and Magnavox. They also have had a sports
club since 1913 called PSV Eindhoven.
 COMPANY PROFILE
SHREE SANT KRIPA APPLIANCES PVT. LTD. (SYSKA)
The SSK Group was started under the guidance of the Late Shree Jeevan
Uttamchandani. Taking forward his ideals and goals, the dynamic duo of
brothers, Mr. Govind Uttamchandani (B. Tech-Chemical Engineering,
MBA) and Mr. Rajesh Uttamchandani (B. E- Mechanical Engineering)
lead the company today with their rich experience spanning over 22
years. Team SSK is a set of vibrant and skilled go-getters. The Group’s
top management ensures that the company’s workforce is motivated to
aim higher and perform beyond expectations. Expertise and enthusiasm
are an integral part of SSK’s DNA. The Uttamchandani brothers, known
for their superior people and management skills always aim for
perfection. With them at the helm, the Company is confidently moving
towards even greater success.Mr. Govind Uttamchandani - Managing
Director
Mr. Rajesh Uttamchandani - Director
Ms. Honey Uttamchandani – Director

• 1000 employees direct on rolls of SSK and 1882 ISD's (In shop
Demonstrators)
• Controlling 148 Regional Distributors and 22000 dealers across the
western region of India.
• We have an ASM (Area Sales Manager) at each district place, a TSM
reporting to the ASM and SE reporting to TSM.
• Mr. Govind Uttamchandani (MD) has direct relationship with all the
22,000 dealers and distributors. He is traveling almost 25 days in a
month.
• We are committed on our targets and payments
• We have a zero claim with the dealers.
 AIMS AND OBJECTIVE
1. To know how marketing strategies technique is useful to maintain good
relation to its customer
2. To know how people were attracted towards product adopted by
company.
3. To identify the factor influencing consumer purchase decision in India
4. To compare the policies adopted by the two company on new product
development
5. Who is given priority and on what basis while the emergence of new
product
6. To study the behavior of consumer of basis of the launch of new product
by the companies

HYPOTHESIS
.

1. H0: Philips Company strategic for long – term tie –ups with key and critical
auxiliary manufacture, Philips provides its customers many benefits.
H1: syska Company strategic for short term tie – ups with key and critical
auxiliary manufacture syska does not provides its customer many benefits
2. H0: The market share of Syska company are rising up
H1: The market share of Philips company are falling down
3. H0: The policies of Syska are more effective and the product is more
consumer oriented than Philips
H1: The policies of syska are effective than Philips and the product is more
consumer oriented than Philips
 Research and Methodologies
Data collection
The information needed to proceed in the project will be collected through primary
data and secondary data with help of internet
PRIMARY DATA
For the purpose of collecting primary data survey and research the area of focus
will be
 Authorized dealers of both companies
 Information about their launching of new product
 Feedback from the customers
SECONDARY DATA
The source of secondary data will be information that already exist somewhere
internet and various data centers and research already done. (secondary data was
collected from various journals magazines internet)
 PROPOSED CHAPTER SHCEME

Chapter 1 INTRODUCTION
Chapter 2 COMPANY PROFILE
Chapter 3 AIMS AND OBJECTIVE
HYPOTHESIS
Chapter 4 RSEARCH
MTHODLOGIES
Chapter 5 DATA ANALYSIS &
INTERPRETATION
Chapter 6 CONCLUSION
Chapter 7 BIBLOGRAPHY
Chapter 8 ANNEXURES
 CONCLUSION
After the data will be collected and analysis and findings will be
made the conclusion will be drawn on basis of the same. Also it
will be proven which hypothesis was correct.
Also all the objective will be met which are mentioned earlier
some suggestion may also be drawn

BIBLIOGRAPHY
www.philips.com
http://syskaledlights.com
http://syskaaccessories.com
http://sskgroup.in