Elevator Pitch

How to make your case under

30 seconds

Yogesh  Satyal
Elevator pitch
— Strategy for engaging potential investors or bankers
— Often associated with funding requests, jobs,
networking, etc.
— The 30-second opporunity to tell-and-sell your story
— Limited attention span
— Think of standard commercials on
television?
Delivering an elevator pitch
— A quick and concise explanation of your case

— Demonstrates that you know your business

— Do you know your topic well enough to

describe it in a single sentence?
 Secret of strong elevator pitches
— Grab the attention of listeners immediately

— Convince them with the promise of mutual benefit

— Set the stage for a follow-up

— Speak in terms your audience can relate to

— Communicate with passion

Remember!
— The goal is not to get funding, a job or project sign-
off
— It’s to get approval to proceed to the next step
— You are not closing a sale
— You are opening the door to the next step
— Launch pad for a deeper relationship
Also remember that…
— Less about what you do
— More about what you can do for somebody
— If people don’t hear a benefit for them they won’t
listen
— Outline win-win objectives
Organization of your pitch
— Starts with an introduction
— Outlines potential benefits for the listener
— Concludes with a request for permission to proceed
to the next step in the relationship
Benefits to presenter
— Extends beyond persuading the audience
— Can help focus your thinking and writing
— Can ultimately increase your productivity
— Allows you to communicate your message to more
people