Business Model for

Bio-Battery

Bae Jin Woo (A0102853M)

Heng Chew Chwee (A0098597B)
Hong Chao (A0098568E)
Nuraziz Yosokumoro (A0082045M)
Wang Juan (A0098515W)
 Outline
Value Creation

Bio-Battery technology

Market Segment & Customer Selection

Future Market

Value Network

Strategic Control

SWOT Analysis
 Value Creation

Problems for Conventional Batteries

Low Energy Density
Long Recharging Time
Non-environmental friendly
Safety
o Explosion
o Leakage
Solution:
New batteries provide longer lasting time, fast charging
capabilities, safer and more environmental friendly
 Terminology

Terms Meaning

Amount of energy stored per weight (Wh/kg)

Energy stored determined how long it can power device.
For example :
Energy Density Lithium has energy density of 250Wh/kg ,while sugar 2500Wh/kg
This means if 1 kg Li can power laptop for 1 day,
sugar can power laptop for 10 days
=Total volume of water inside bucket

Amount of power (energy/time) per unit volume

Different from energy density, it determined how much energy
Power Density burst can be given to device in one second or rate of energy
transfer
=Total water can be throw at same time

Source: The Two Classes of SI Units and the SI Prefixes". NIST Guide to the SI
 Bio-Battery Technology
 A bio battery is an energy storing device powered by organic
compounds, usually being glucose.

 By using enzymes to break down glucose, bio-batteries directly receive

energy from glucose

 Learn from nature to build effective energy storage!!

Source: http://www.sony.net/Products/SC-HP/cx_news/vol51/sideview2.html
 Bio Battery Technology
 Bio batteries contain an anode, cathode,
separator and electrolyte.
 In the anode the sugar(glucose) is broken
down through enzymatic oxidation,
producing both electrons and protons.
When glucose first enters the battery, it
enters through the anode.
 Glucose → Gluconolactone+ 2H+ + 2e−
 There is a flow created from the anode to
the cathode which is what generates the
electricity in the bio-battery
 Protons(H⁺) are redirected to go through
the separator to get to the
cathode side of the battery
 The cathode then consists of an
oxidation reduction reaction.
O2 +4H+ + 4e− → 2H2O

Source: http://www.sony.net/SonyInfo/News/Press/200708/07-074E/
 Bio-Battery Technology
 Bio-Battery required Bio-Catalyst or Enzyme for chemical reactions in Anode and Cathode
that produce electricity
 Enzyme extracted from microorganism
 Enzyme immobilized in Carbon Nanotube based electrode

Source: http://www.cfdrc.com/bio/bio-battery
 Bio-Battery Development Progress

 By May 2012, power density reached 9mW/cm2 and 35 mA/cm2

 Performance improvement was due to better structure of carbon
nanotube with better enzymes attached to
Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF
ENERGY BIO BATTERY
 Bio-Battery Power Performance
In 2013, Researchers at the University of
Wollongong-headquartered Australian
Research Council Centre of Excellence for
Electromaterials Science (ACES) designed
one prototype which can provide the power
of 36mW for at least 30 hours, making it
suitable as a power source for most
implantable devices (see table).

Sony Corporation in 2008: bio-batteries

using Vitamin K3 for the anode and
potassium ferricyanide for the cathode,
which generated power outputs in the
order of 50mW, enough to supply an
MP3 portable player.
Source: http://www.electromaterials.edu.au/news/UOW159989.html
 Cost
Carbon Nanotube future cost reduction

Enzyme
Synthesis
Carbon
Nanotube

Electrolyte

BioBattery
Main components

Source:
Nanotechnology by Ben Rogers, Sumita Pennathur, Jesse Adams, CRC Press, 2011
New Method for Continuous Production of Carbon Nanotubes, Science Daily, Apr. 10, 2012z
 Market Segment & Customers

Mobile Military Healthcare Toys

Electronics
 Implantable Medical Devices:
Market Size
Market Opportunity

July 2013

Source: CIA World Factbook

Source: US Census Bureau International Data Base
Implantable Medical Devices:
Applications
Implantable Medical Devices:
Targeted Customers
 Implantable Medical Devices:
Major Players

US$M

http://www.stthomas.edu/business/academicdepts/finance/aristotlefund/pdf/stj_report.pdf
 Implantable Medical Devices:
Market Potential
Projected Global Market ($B)

7
6
5
4
S$

3
2
1
0
2009 2010 2011 2012 2013 2014 2015
Year
Source: MarketPublishers, Global Cardiac Pacemakers - Market Growth Analysis, 2009-2015, Apr 15 2013
 Implantable Medical Devices:
Value Proposition

• Always stay charged

as long as user is alive
• Bio-compatible • Need to be replaced.
• Toxic
• Rigid
• High replacement cost

• Ultra-thin, flexible & small size

• No replacement cost

http://www.lexrobotics.com/body-fluid-powered-bio-batteries/
 Cost Saving Analysis of Patients

1st Pacemaker Implantation by 10-year age Total Pacemaker Procedure cost

pacemaker battery life expectancy

 Cost Saving Analysis for Patients

Life Expectancy at birth, age 65, age 75 ( 2004)

Expected operation freq over life
Avg. Age $ (USD)
Male Female
< 60 > 3.7 >4.3 52K ~ 61K
65 2.5 2.8 35K~40K
75 1.6 1.9 22K~27K
Current our targeted end-user is female patient (<65) who are more self-conscious
about body scars.
 Strategy Canvas
Implantable Medical Devices

High /
Big Bio-Battery

Li-Ion

Low /
Small Zinc Mecury

http://www.lexrobotics.com/body-fluid-powered-bio-batteries
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1502062/
 Future Market
Military: Applications
 Strategy Canvas
Military

High

Bio-Battery

Li-Ion
Low

Charging Recharging Energy Power

Rate Portability Density Density

Source: http://www.batterypoweronline.com/conferences/wp-content/uploads/2013/06/CFDRC.pdf
 Future Market:
Music Greeting Card & Toys
 Strategy Canvas
Music Greeting Card & Toys

High

Bio-Battery

Low
Alkaline or Coin
battery

Source: IJRET: International Journal of Research in Engineering and Technology, Volume: 02 Issue: 11 | Nov-2013, THE FUTURE OF
ENERGY BIO BATTERY
 Future Market:
Mobile & Portable Devices
Smartphone
 Tablet
 GPS device
 PSP games
 Laptop
 Camera
 Strategy Canvas
Mobile & Portable Devices

High

Bio-Battery

Li-Ion
Low

Safefy Charging Cost Power

rate Density

Source: http://electronicdesign.com/power/understanding-lithium-battery-tradeoffs-mobile-devices
 Value Network
Raw M’tial
suppliers

University
& RI
Component Venture
suppliers capital

Government
OEM funding

Distributor
High end customer
Partners
Eg. Military

Retailer Retailer
Cash inflow for CFDRC
Cash outflow for CFDRC
Other cash flow
End End activities in the value
Customer Customer network
 Strategy Control

Financing Marketing
& Ops

Core Tech
Bio-Battery

IP Production
 Strategy Control

Financing • Government & VC funding

& Ops Marketing • Licensing
• Operation
• Engagement with Universities
Core Tech and RI.
Bio-Battery • Utilize external capabilities.
• Recruit most suitable
IP Production candidates upon graduation
• Lead to increase in R&D
efficiency hence maximizing
revenue/engineer.
 Strategy Control

• Increase public exposure

• Participate in conferences and
shows
Financin Marketing • “The Battery Show”, Sep
g & Ops 2014 @ Michigan
• Collaboration with Universities
Core Tech and RI
Bio-Battery • Company owns all IP rights,
but Uni & RI can publish all
research results.
IP Production
• Brand Image building
• Targeting specific market
segments
• Winning design wins with major
brands customers.
 Strategy Control

Financing
• Outsourcing
& Ops Marketing • High appropriability
technology with IP
controlled.
Core Tech
Bio-Battery • Minimize fixed assets.

IP
Production
 Strategy Control

Financing
• Intellectual Property
& Ops Marketing • IP protection on the
core technologies.
• Licensing
Core Tech
Bio-Battery

IP Production
 SWOT Analysis
STRENGTH WEAKNESS
- Low power density
- High energy density
- Limited complementary assets
- Patented technology (Production)
- High awareness on environmental - No commercial bio-battery in
protection market yet

OPPORTUNITIES THREATS
- Unlimited Applications
- Reluctance to change
- Aging Society
- Moore’s Chasm
- Government policies support on
- Competitors
green energy
THANK YOU