CSR Plan by Hitesh Poddar,17

Johnnie
Walker
KEEP WALKING
Let's walk with
JOHNNIE WALKER

COMPANY OVERVIEW

Johnnie Walker is a brand

of Scotch whisky now
owned by Diageo
 Blends

Red Lable Black Lable Double Black Green Lable Gold Lable Gold Lable
Lable
CSR
Program

DRINK DRIVING
PENETRATION
Interventions for drink driving penetration
inclusing information and education
Objective

TO CREATE AWARENESS
AND BRAND IMAGE IN
MARKET
Approach

CSV- CREATING
SHARED VALUE

It is Combining Social Welfare along

with companies success benefiting
both Stakeholders and Consumers
CSR Plan- DRINK DRIVE
PENETRATION
Brief
In India consumtion of alcohol is
increasing and with that drink and
drive cases are also increasing so to
curb drink and drive huge program
will be initiated where people will be
educated about it and also will be
given discounts on taxi services and
drivers will also be arranged at point
of sale
CSR Plan- DRINK DRIVE
PENETRATION
Platforms
Television & Radio Commercials
Education in Discos
Promotion at Point of Purchase
Social Media
Taxi ride Discount
Drivers for Private Cars
Event Sponsors
Sobriety Checkpoints
Breathalyzer Donation
CSR Plan-
Timeline
DRINK DRIVE
PENETRATION

The plan is scheduled to run for a

duration of one month during March
& April because these months are
when huge events take place in Cities
of India
CSR Plan-
DRINK DRIVE
Location
PENETRATION

Tier 1 Cities such as

Mumbai
Pune
Delhi
Bangalore
Hydrabad
Etc.
CSR Plan-
Budget

DRINK DRIVE
PENETRATION

8-10 Lakhs per city

 Benefits
ROADMAP TO #1

BRAND CRIME ACT AS A EDUCATE GOODWILL

AWARENESS CURBING DIFFERENTIA This will help This will create
CSR will help It will hlep to TOR govenment and goodwill of the
organization to crub crime of It will help to security forces brand in the
improve drink and drive act as a in their mission market
awareness in and will further differentiator on to educate
the market help to reduce the market full people about
accidents of competitors drink and drive
 Thank You
HITESH PODDAR,17-SYPGDM