Secondary Survey (to be completed till 2018)

Pasta Market of India

 Domestic
 Imported
o Size (in Cr)
o CAGR (%)
o Presence of Different Brands with Market Share
o Contribution of different cities

Varieties of Pasta available

o Size (in Cr)

o CAGR (%)

List of available brands with packet size and MRP

Primary Survey (conducted in 10 different malls in Delhi NCR)

Section 1 - Demographics

Age (5 Categories)

 Under 25
 26 to 34
 35 to 49
 50 to 64
 65 and above

Gender (2 Categories)

 Female
 Male

Profession (5 Categories)

 Salaried - Private Organization

 Salaried - Public Sector/ Govt. Organization
 Self Employed Professional
 Family Business
 Homemaker

Marital Status (6 Categories)

 Never Married
 Married
  Saperated
 Divorced (Legally)
 Widowed
 Engaged

Number of kids (2 Categories)

 with
 without

Age of the youngest kid (2 Categories)

 Less than equal to 12

 Greater than 12

Average monthly income (5 Categories)

 <30,000
 30,000 to 50,000
 50,000 to 1,00,000
 1,00,000 to 3,00,000
 >3,00,000

Food Preferences I (2 Categories)

 Traditional
 Modern

Food Preferences II (2 Categories)

 Health
 Taste

Section 2 – Pasta Perceptions (Cross Tabs for all Demographic Categories)

 Tasty
 Spicy and Colorful
 Cheesy
 Healthy
 Easy to cook
 Status and standard

Section 3 – Clustering of Respondents on the basis of Pasta forms (Cross Tabs for all
Demographic Categories)
  Instant Pasta Lovers
 Authentic Pasta Lovers
 Balancers

Section 4 – Brand Perception w.r.t. 4 common brands (Positive or Negative - Cross Tabs
for all Demographic Categories)

 Bambino
 Disano
 Maggi
 Sunfeast

Section 5 - Brand Expectations from Haldirams (Cross Tabs for all Demographic
Categories)