You are on page 1of 3

E-Lent Target Addresable Market.

Beachead : Mahasiswa dengan Toefl yang belu

Number of Market Transactio Package Cost Convenienc Revenue Projection Model


Transactions (N) Share (α) n Fee (β) (C) e Fee (δ) ((α x N) x (β x C + δ))

TAM 100,000.00 1 0.06 150,000 50,000 5,900,000,000.00


100,000.00 0.01 0.06 150,000 50,000 59,000,000
100,000.00 0.04 0.06 150,000 50,000 236,000,000
100,000.00 0.05 0.06 150,000 50,000 295,000,000
100,000.00 0.07 0.06 150,000 50,000 413,000,000

Number of Market Transactio Package Cost Convenienc Revenue Projection Model


Transactions (N) Share (α) n Fee (β) (C) e Fee (δ) ((α x N) x (β x C + δ))

TAM 100000 1 0.08 150000 50000 6,200,000,000


100000 0.01 0.08 150000 50000 62,000,000
100000 0.04 0.08 150000 50000 248,000,000
100000 0.05 0.08 150000 50000 310,000,000
100000 0.07 0.08 150000 50000 434,000,000

Number of Market Transactio Package Cost Convenienc Revenue Projection Model


Transactions (N) Share (α) n Fee (β) (C) e Fee (δ) ((α x N) x (β x C + δ))

TAM 100000 1 0.15 150000 50000 7,250,000,000


100000 0.01 0.15 150000 50000 72,500,000
100000 0.04 0.15 150000 50000 290,000,000
100000 0.05 0.15 150000 50000 362,500,000
100000 0.07 0.15 150000 50000 507,500,000
ngan Toefl yang belum Lulus

7,
α=1 8,000,000,000 00
5,900,000,0 6,200,000,0
7,000,000,000 00
Number of 00
6,000,000,000
Transactions Transactio Revenue Projection 5,000,000,000
(N) n Fee (β) Model

Revenue
4,000,000,000
100000 0.06 5,900,000,000
3,000,000,000
100000 0.08 6,200,000,000
2,000,000,000
100000 0.15 7,250,000,000 1,000,000,000
0
Tra ns a ction Fee (β)

80,000,000 72,
a=0.01
70,000,000 62,000,000
59,000,000
Number of 60,000,000
Transactions Transactio Revenue Projection 50,000,000

Revenue
(N) n Fee (β) Model 40,000,000
100000 0.06 59,000,000 30,000,000
100000 0.08 62,000,000 20,000,000
100000 0.15 72,500,000 10,000,000
0
Tra ns action Fee (β)

400,000,000 362,5
a=0.05 350,000,000
295,000,000 310,000,000
300,000,000
Number of
Transactions Transactio Revenue Projection 250,000,000
Revenue

(N) n Fee (β) Model 200,000,000


100000 0.06 295,000,000 150,000,000
100000 0.08 310,000,000 100,000,000
100000 0.15 362,500,000 50,000,000
-
Trans action Fee (β)
7,250,000,0
00
5,900,000,0 6,200,000,0
00 00

0.06
0.08
0.15

Trans a ction Fee (β)

72,500,000

59,000,000 62,000,000

0.06
0.08
0.15

Tra ns a ction Fee (β)

362,500,000

295,000,000 310,000,000

0.06
0.08
0.15

Trans action Fee (β)

You might also like