questionare

Strategic planning seeks to address three deceptively simple questions, specifically:[11]

* Where are we now? (Situation analysis)

* What business should we be in? (Vision and mission)
* How should we get there? (Strategies, plans, goals and objectives)

Strategic Management vs. Strategic Planning

I have deliberately used the words strategic management and NOT strategic
planning. Webster's defines planning as "a proposed or intended course of action, or a
formulated scheme setting out stages of procedure". Oxford defines planning as a "formulated
or organized method by which a thing is to be done". Yet, when we think of management we
tend to think of a systems approach to the optimization of the organization.

Strategic planning still has the connotation of a process that is discrete, separate, and
independent from the business of an organization. While strategic management connotes the
planning, implementation, evaluation, on-going maintenance, and adjustment of the
organization's strategy. Because I believe that strategic management is an integral aspect of
an organization's business and not just a once per every three-year retreat, I have used the
term strategic management throughout this article.