Harajuku Fashion

Bright Lolita Goth lolita, (Gosurori)

Target demographic Mostly teenages Most teenagers

Origin
Culture started in the 50s post world war ll
but gained traction in the 80s
The name come from the district of harajuku in tokyo. The Goth lolita is a style of dress that was developed
-Started in 1980s?- was popularised by street performers from the harajuku “traduction”
and crazy dressed watchers. The harajuku district is like
the capital for artists in japan. The harajuku district lets
people have a place where they can freely express
themselves (not just harajuku is accepted) unlike the rest
of japan. Shop the sell harajuku fashion often let the
teenagers dictate the thing that sell in the store
(Mookychick).

Culture started in the 50s post world war ll(American

civilians lived in japan) but gained popularity in 1964 when
the Tokyo Olympics caused a mass amount of tourism in
the area(Strickland)

FRUiTS ​magazine Founded in 1997 a photographer by the name of Shoichi The word harajuku come from the district of harajuku
Aoki. They are known to document all street fashion but in tokyo Japan. The harajuku culture started when
mainly do harajuku.(Most in Japan). American soldiers lived in japan post war but pickup in
TUNE Magazine Brought western in interest to japan popularity in 1964 since the Olympics that happened
Publisher: Phaidon Press in tokyo. The Olympics brought many people to
Lasted 20 years but has to stop producing because the experience the culture.​History of Harajuku History of 
style is dying out ”there are no more cool kids to Harajuku)​(
photograph”t. They had 233 issues of the years, last issue
was on February 2017 (​Revolvy) 
 
FRUiTE always used real people they found from the 
street and was praised by the public.   
2ed magazine called “Tune” seems to focus more on 
wasternet 90s fashion in Japan.Monthly subscription 
(​Johnny)  
   
 

Discrimination

Origin;
“History of Harajuku Fashion.” M
​ ookychick​, 2 Mar. 2016, ​www.mookychick.co.uk/indie-fashion/japanese/harajuku_girls.php​.   
Strickland, Michael. “Harajuku Culture and Trends.” ​Travel Channel​, Travel Channel, 31 Oct. 2016, 
www.travelchannel.com/destinations/japan/articles/harajuku-culture-and-trends​.  
 
FRUiTS magazine:
● Johnny. “Japanese Street Style Magazine FRUiTS to Shutter After 20 Years Citing Lack of Cool Kids.” S
​ poon 
& Tamago​, 4 Feb. 2017, 
www.spoon-tamago.com/2017/02/04/japanese-street-style-magazine-fruits-to-shutter-after-20-years-citing-
lack-of-cool-kids/​.  
● Revolvy, LLC. “‘Fruits (Magazine)" on Revolvy.com.” T
​ rivia Quizzes​, w
​ ww.revolvy.com/page/Fruits-%28magazine%29​.   
● https://www.markcarnaby.com/carnabysnaps/travel-and-local-photography-of-mark-carnaby/all-travel/japan-2017-day-7-
part-1-tokyo-meiji-jingu-shrine-harajuku-honda-welcome-plaza-aoyama/olympus-digital-camera-1918/​ (Street performer 
  
What is Harajuku
Harajuku it not only a personal style choice, it a way of going against the clear social norms the the japanese culture
clearly outlines. Harajuku originally started in a district in tokyo of the same name. The harajuku district is like the
holy mecca for any and all kind artists. The district had many colorful street performers that performed, street
watchers often reflected the style.The harajuku has many different sub-cultures with it, harajuku fashion mainly
consist of bright fluorescent multi colored clothing, that can be coupled with many different accessories such as
colored bracelets and and wigs.

How to dress in harajuku style

To dress like a harajuku girl you should:

Find many colorful articles of clothing - Harajuku is all about having fun and expressing yourself. You can do this
by layering of different colored clothing such as polka dotted skirts matched with rainbow shirt or vis versus. Socks
and colorful stocking are also a great way to show your personal style (Note: always say “why not” then putting an
outfit together don’t be afraid if the colors don't match, that’s the point)

ACCESSORIES, ACCESSORIES, ACCESSORIES

Accessories can make or break an outfit, ...... Exept in harajuku their is no suching. Accessories like bracelets,
earring pins, necklaces, hair bows all can be worn in any way the wearer wants. (Note: Too many accessories is not
a thing, you can add as many want)
Customize
Just because you can not buy and/or find the type shirt, shoe or accessory you want doesn't mean that you can't make
or modify it yourself. You can cut, sew, mold, and even glue different decorations onto a plain shirt of any color, it’s
that simple and easy.

Have fun
Last but not definitely not least HAVE FUN. Having fun and self expression of the pinnacle of harajuku fashion.

Now that you have learned how to dress like a harajuku girl it is time to show the world what you got. Tag your
own personal harajuku outfit with #HarajukuFashion on instagram, and twitter, using this hashtag you can be
amongst a thousands others.

Product advertisements (juku store), circle lenses

Our Top Five Favorite Harajuku Models:

5. ListenFlavor Yu ig: @listenflavor777

She’s an amatuer when it comes to modeling, but her punk themed outfits make up for it. We’ve taken a
liking to her black platform boots, fishnet tights, denim skirt, and cherry pink top. We can’t wait to see what she has
in store next.

4 ​Hirari Ikeda ig: @ikedahirari

Her dark and creepy aesthetic is to die for. Her style consists of bright colored clothes, dark makeup, and
colored contacts. We put her higher at the list because she doesn’t appeal to all audiences with her semi-graphic
fashion.
3. Hard Decora ig:@hard_decora
This girl is often dressed in brightly colored everything, everything from hair to her outfit to the shoes on
her feet. She also frequently reposts other social media influencers that have similar styles and positive energy. :)

2. Asachill ig:@asachil
She gets brownie points for working at a cafe that promotes harajuku, but she isn’t number one. Her pastel
clothes and cute make-up made us fall in love with her. Our favorite look from her is her work outfit. It includes a
bright blue pigtail wig and neon colored dress.

1. KJ ig:@​__kjboy__
We love boys who find themselves in harajuku. His large baggy pants are consistent in his style. It’s
become his trademark. Our favorite outfits of his are the animal printed jackets. <3
 

Different perspectives on harajuku:

https://www.youtube.com/watch?v=WblNctc3ys0 

Info I gathered:

● The people who dress this way are expressing themselves.

● A mother of a decora dresser likes that her daughter is having fun and is making friends. She doesn’t
prefer the style.

Everytime I take my clothes and accessories off, I’m peeling off my own skin. I’m a shell of my own
self once I’m out of my attire.

Attitude of a harajuku dresser. How they define themselves as a culture. How to stand out in a
world that stays the same? Are there harajuku imposers.

Origin of the style

Notes
3 perspectives narratives
1. Harajuku person
2. Parent
3. Designer
Narrative focus

Wig:
https://www.amazon.com/Womens-Fluffy-Friendly-Synthetic-Cosplay/dp/B074MMY177/ref=sr_1_2_sspa?crid=3I
UHDE26CLNL0&keywords=light%2Bpink%2Bwig&qid=1551813557&s=gateway&sprefix=light%2Bpink%2Bwi
%2Caps%2C139&sr=8-2-spons&th=1

To do:
Annotated bib
Magazine w/ Photos

Lightroom Adobe App.

“I get a ton of looks from older folks,” Asahina Ogami stated as she shrugged her shoulders. She fiddled
with her beaded bracelets. Manga characters and cute stickers were attached to each band. Her outfit consisted of
bright and colorful clothes. Her short pleated skirt was yellow and small jewels were sprinkled at the ends of the
skirt. A pastel rainbow top decorated with beads and bows. Her hair was replaced with a purple wig, filled with cute
berets.
You could say that her outfit is too much, but in Harajuku fashion, nothing is ever enough.
“I prefer the decora style, but I occasionally dress in the dark version.” Harajuku has different sub-cultures
mixed in. No matter what, you’ll find a style that pleases you.
“Harajuku is a way I can express myself. I’ve made so many friends in this community.” Asahina explained
that Harajuku is different, but it brings people together. The people in the community are supportive of each other,
since it isn’t a ’social norm.’
“My mother doesn’t approve of my outfits, but my father likes them. He told me he wouldn’t dress that
way, but he only likes looking at it. I don’t care that my mother doesn’t like it. She still loves me though. I know of a
friend who’s parents shunned him for dressing this way. He has to live with his grandparents now. It’s sad, really.”
The harajuku culture has brought many people together.
“It unleashes the real you.”