Sensex Climbs 127 Points; Nifty Settles Above

11,600
The 30-share Sensex started off on a strong footing at 38,675 points and touched a high

of 38,748.54 before winding up at 38,672.91, recording a rise of 127.19, or 0.33 per

cent.

Rising for the second straight day, the BSE Sensex vaulted over 127 points while the

NSE Nifty finished above the 11,600-mark Friday on heavy buying in auto and metal

stocks amid persistent foreign fund inflows and positive global leads.

The 30-share Sensex started off on a strong footing at 38,675 points and touched a

high of 38,748.54 before winding up at 38,672.91, recording a rise of 127.19, or 0.33

per cent.

The 50-share NSE Nifty closed at 11,623.90, higher by 53.90 points, or 0.47 per

cent, after hovering between 11,630.35 and 11,570.15.

In the Sensex pack, Vedanta rallied 3.20 per cent, followed by Tata Steel, M&M,

Tata Motors, ONGC, Hindustan Unilever, Maruti, Hero MotoCorp, HDFC, Bajaj

Finance, SBI, HDFC Bank, HCL Tech, Coal India, Sun Pharma, Infosys, Reliance

and Bharti Airtel, rising up to 2.69 per cent.

On the other hand, IndusInd Bank emerged as the top loser, dropping 2.08 per cent.

Other major laggards were ITC, Bajaj Auto, ICICI Bank, Axis Bank, Asian Paints,

PowerGrid, NTPC, Kotak Bank and L&T, shedding up to 1.10 per cent.

Experts attributed the continuing market rally to robust investor sentiment driven by

sustained foreign fund inflows, stronger rupee, and a likely positive outcome of the

US-China trade talks.

Trade talks with China are progressing "very well", US President Donald Trump

said, as top negotiators from the two countries Thursday began another round of
 meetings to resolve their tariff war.

The Indian rupee Friday appreciated by 13 paise to 69.17 against the US dollar

intra-day.

Meanwhile, foreign institutional investors (FIIs) bought shares worth a net of Rs

3,594.51 crore on Thursday, provisional data available with BSE showed.

Elsewhere in Asia, Hong Kong's Hang Seng rose 0.96 per cent, Shanghai Composite

Index was soared 3.20 per cent, Korea's Kospi gained 0.59 per cent, and Japan's

Nikkei ended 0.82 per cent higher.

In the Eurozone, Frankfurt's DAX gained 0.37 per cent, Paris CAC 40 rose 0.61 per

cent and London's FTSE was up 0.58 per cent in early deals.Global oil benchmark

Brent crude futures rose 0.44 per cent to USD 68.12 per barrel.

Sensex Rises Over 200 Its; Nifty Tops

11,600 Mark In Early Trade
The 30-share index pared some ground and was trading 82.05 points, or 0.21 per cent,
up at 38,627.77

The BSE benchmark Sensex jumped over 200 points and the NSE Nifty breached the

11,600 level in early trade Friday driven by heavy buying in realty, metal and pharma

stocks amid unabated foreign fund inflows and positive global cues.

The 30-share index pared some ground and was trading 82.05 points, or 0.21 per

cent, up at 38,627.77. It had rallied 412.84 points to 38,545.72 in the previous

session.

The broader Nifty also gained 50.85 points, or 0.44 per cent, to 11,620.85 in morning

trade.

Top gainers include Vedanta, Yes Bank, SBI, Tata Motors, Tata Steel, Sun Pharma,

HCL Tech, M&M, NTPC, TCS and HUL, rising up to 2.22 per cent.
 While, IndusInd Bank, Bajaj Auto, Bajaj Finance, Coal India, HDFC, PowerGrid and

Axis Bank were among the top laggards, shedding up to 0.82 per cent.

All sectoral indices were trading in the green with BSE telecom, healthcare, metal,

tech and power indices surging up to 1.80 per cent.

"The rise in equity market currently looks like a catch-up rally just before the 2019

general elections, especially in the case of private banks which are making new

highs," said Hemang Jani, Head - Advisory, Sharekhan by BNP Paribas.

According to experts, global economic growth concerns and US Federal Reserve's

dovish view on rates will give a positive impetus to emerging markets like India.

Foreign portfolio investors (FPIs) bought shares worth a net of Rs 3,594.51 crore

Thursday, while domestic institutional investors (DIIs) sold shares worth Rs 2,080.22

crore, provisional data showed.

The rupee, meanwhile, appreciated 15 paise against its previous close to trade at

69.15 in early session.

In the Asian region, Hong Kong's Hang Seng rose 0.75 per cent, Korea's Kospi was

up 0.31 per cent, Shanghai Composite Index soared 2.36 per cent and Japan's Nikkei

rallied 0.95 per cent in late morning trade.

On Wall Street, the US Dow Jones Industrial Average ended 0.36 per cent higher on

Thursday.

Satya Nadella Advises A ‘No-Regret’

System For Growth
He informed that for Microsoft, the thrust has been on a learning culture, implying a shift
from ‘know-it-all’ to ‘learn-it-all’.
A sense of purpose in mission and culture –– for Microsoft, this philosophy serves as a
source of inspiration to get strategy and product right. CEO Satya Nadella asserts that a
company’s purpose cannot just be a set of words but has to have a deeper meaning
reflecting in all aspects of its business.

Speaking at the ongoing Adobe Summit in Las Vegas on March 27, Nadella recalled
Microsoft’s mission in the 90s when he had just joined the company. “Our mission then
was a PC in every home and desk and by the end of the 90s, we had nearly achieved it in
the developed world. But what next. Culture plays in important role in answering that,
especially when you want to reinvent yourself,” he said.

He informed that for Microsoft, the thrust has been on a learning culture, implying a shift
from ‘know-it-all’ to ‘learn-it-all’.

Nadella also reiterated on the importance of empathy in the innovation and intellectual
curiosity as the broad strokes that have assisted the company in the evolution of its own
products and delivering solutions that serve a larger purpose.

While this serves as the larger backdrop against which Microsoft has modelled its growth
strategy, Nadella comes from the school of thought that navigating technology challenges
is much easier than adjusting to the hard realities of shifts in business.

“You need to have a first-class worldview of where the industry, which is tech in our
case, is going, but the tougher part is aligning to changes in business models. Growing is
not about going to the obvious but how to get there before it is conventional wisdom.
When you get these two right, you can leapfrog in product and tech, perfecting your
business model along the way,” he explained.

As ubiquitous computing becomes a reality, the way ahead is not so much about the
diffusion, dispersion or distribution of technology but what companies can do with it,
driving their purpose deeper while respecting and earning consumer trust.

Of Data & Partnership

While also speaking on the impact of intelligent edge and intelligent cloud, the role
artificial intelligence in forming fundamental building blocks and the tech intensity that
are all transforming different industry verticals, Nadella detailed more on the partnership
between Adobe and Microsoft.
The two companies are working closely on several initiatives including around Account
Based Marketing (ABM) and data. In this, Nadella highlighted the Open Data Initiative
(ODI) as being a game changer for companies.

“The most important asset that everyone has today is data, but it is sometimes locked up
in silos. If we unlock this data and help everyone enrich it irrespective the system, it will
change customer interactions for the better,” he said.

ODI was formed in September 2017, where in Adobe, Microsoft and SAP embarked on
what they defined a “new approach” to business data that will help companies transform
their customer experiences through real-time insights delivered from the cloud. The three
partners outlined a common approach and set of resources for customers, with the
ambition of helping customers create new connections across previously siloed data,
more seamlessly garner intelligence, and ultimately better serve brands with an improved
view of their customer interactions.

A No Regret System

In a world where consumer behavior and expectations both in business to consumer and
business to business keep changing, predicting where consumers are going with precision
is the biggest challenge for every company. Nadella believes that a solution of sorts can
come in a ‘no regret’ move.

“Building long term systems or create the experimentation harness on top of these
systems is important. The key is to rapidly experiment or find ways to get people to
quickly disprove a hypothesis and move on. As much as this is about the culture in the
company, it is also about the systems. Focusing on this allows to create a no regret
system,” Nadella explained.

He added here that the chief marketing officer and the chief information officer
combination is unique in creating the capability of the no regret system. This along with
making AI and experience itself instinctual, getting more from computing, further
leveraging the power of cloud to project low latency to any part of the business and
ability of deep learning techniques at the core of language models are some of the areas
that Nadella says will shape the near future of the tech industry.
APL Apollo Hires Crayons Network For 360
Degree Campaign To Give “Inner Strength” To
Team Delhi Capitals
APL Apollo announced sponsoring team Delhi Capitals this IPL season. Delhi Capitals
will sport the Brand Logo on the back of the player’s jersey
APL Apollo Tubes Limited associating the brand with the most popular sport in the
country i.e. Cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL
season. As a part of team association, Delhi Capitals will sport the Brand Logo on the
back of the player’s jersey.

Sanjay Gupta, CMD, APL Apollo Tubes Limited said on associating with IPL and
Crayons Communications: “IPL is the heartbeat of nation and to win you need not just
strength but an inner mental resilience too. In this journey, we wanted to partner with an
agency that is aligned to our vision and Crayons Network demonstrated a strong
understanding of our product and business and presented fitting ideas. We look forward
to a long association with Crayons.”

To leverage the association with Delhi Capitals and IPL event in a big way through a 360
degree brand campaign, APL Apollo has appointed The Crayons Network. The brand
plans to use all possible communication mediums to get the best out of this tie-up. Right
from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season.
Crayons will be responsible for Creative, media and Digital responsibilities.

Ranjan Bargotra, President, The Crayons Network said,“We are excited to be

partnering such a brand and to tell its amazing story. IPL is just the first step in this
journey of building Brand APL Apollo and there is lot more to come.”

APL Apollo Tubes Limited associating the brand with the most popular sport in the
country i.e. Cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL
season. As a part of team association, Delhi Capitals will sport the Brand Logo on the
back of the player’s jersey.

Sanjay Gupta, CMD, APL Apollo Tubes Limited said on associating with IPL and
Crayons Communications: “IPL is the heartbeat of nation and to win you need not just
strength but an inner mental resilience too. In this journey, we wanted to partner with an
agency that is aligned to our vision and Crayons Network demonstrated a strong
understanding of our product and business and presented fitting ideas. We look forward
to a long association with Crayons.”

To leverage the association with Delhi Capitals and IPL event in a big way through a 360
degree brand campaign, APL Apollo has appointed The Crayons Network. The brand
plans to use all possible communication mediums to get the best out of this tie-up. Right
from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season.
Crayons will be responsible for Creative, media and Digital responsibilities.

Ranjan Bargotra, President, The Crayons Network said,“We are excited to be

partnering such a brand and to tell its amazing story. IPL is just the first step in this
journey of building Brand APL Apollo and there is lot more to come.”

Travelyaari Introduces ‘Plan Holiday’

Feature For Planning The Vacations
Travellers can plan their ideal vacations or weekend getaways using Travelyaari’s ‘Plan
Holiday’ feature

Travelyaari has introduced a new feature called ‘Plan Holiday’ to help travellers curate
their personalized holiday itineraries. Mantis Technologies, the parent company of
Travelyaari, partnered with MeTripping, an intelligent travel search engine to bring this
feature which also enables users to find their ideal destination depending on multiple
factors like personal preferences and budget.

Sharing his insight on the feature, Amit Kumar Singh, Vice President, Products and
Digital Marketing at Travelyaari said,"Plan Holiday is Travelyaari’s latest offering for
avid travellers. This feature addresses this issue by curating the perfect itinerary based
on one’s budget, the purpose of travel, duration of the trip, as well as environmental
factors like season and weather.”
“Utilizing Travelyaari's Pathfinder product, this feature uses a multi-parameter, 360-
degree approach to provide customers with a seamless travel experience by optimizing
the budget, travel time, trip theme, weather, luxury, and other
considerations,” commented Varun Gupta, Founder, and CEO, MeTripping.

Since its inception, Travelyaari has been introducing a slew of modern technologies and
digital solutions in the field of travel assistance. Earlier this month, it launched the
‘Modify Booking’ feature which allows users to modify ticket delivery information and
passenger details, even after booking the ticket. Further, with the ‘Plan Holiday’ feature,
Travelyaari aims to continue making travelling hassle-free and enjoyable for travellers.