CHAPTER-I

INTRODUCTION
 WORK VALUES: MEANING

A worker’s personal convictions about what outcomes one should expect from work and how one
should behave at work.
The most general and long-lasting feelings and beliefs people have that contribute to how they
experience work.
Values can be intrinsic (i.e., related to the nature of work itself) or extrinsic (i.e., related to the
consequences of work).

INTRINSIC VS. EXTRINSIC WORK VALUES

INTRINSIC EXTRINSIC
Interesting work High pay

Challenging work Job security

Learning new things Job benefits

Making important contributions Status in wider community

Making important contributions Social contacts

Being creative Time for hobbies

WORK ATTITUDES

Collections of feelings, beliefs, and thoughts about how to behave that people currently hold about
their jobs and organizations.
Compared to values, attitudes are
More specific
Not as long lasting
Specific work attitudes:
Job satisfaction is the collection of feelings and beliefs that people have about their current jobs.
Organizational commitment is the collection of feelings and beliefs that people have about their
organizations as a whole.
OBJECTIVES OF STUDY

To know the work values of the company

To study about the awareness among the people for joining as agent in life insurance companies.
To know the role and scope of financial consultant in life insurance companies
To know the perception of consumer about life insurance.
To do the swot analysis of hdfc standard life insurance.
To know the different products offered by hdfc standard life insurance

SCOPE OF STUDY
Examines and identifies key information and issues about 'HDFC Standard Life Insurance Company
Limited' for business intelligence requirements
Studies and presents the company's strengths, weaknesses, opportunities (growth potential) and
threats (competition). Strategic and operational business information is objectively reported
The profile also contains information on business operations, company history, major products and
services, prospects, key employees
 CHAPTER-II
COMPANY PROFILE
 COMPANY PROFILE

TYPE​ ​: ​Privately Held

COMPANY SIZE​ : 1​ 0,001+ Employees
WEBSITE​ : h​ ttp://www.hdfclife.com
INDUSTRY​ :​ ​Insurance
FOUNDED​ : 2​ 000
HEADQUARTER​ : ​lodha excelus, 13th floor,apollo mills compound, n. m. joshi road,
mahalaxmimumbai, ​maharashtra​ 400011india.
HEAD OFFICE​ :T​ rade Star 2nd floor,A WingJunction of Kondivita and M.V,RoadAndheri-Kurla
RoadAndheri (East),Mumbai : 400059,Maharashtra ,India .

INTRODUCTION

HDFC Standard Life Insurance Company Ltd. is one of Indias leading private life insurance
companies, which offers a range of individual and group insurance solutions. It is a joint venture
between Housing Development Finance Corporation Limited (HDFC Ltd.), Indi’s leading housing
finance institution and one of the subsidiaries of Standard Life plc, leading providers of financial
services in the United Kingdom. Both the promoters are well known for their ethical dealings and
financial strength and are thus committed to being a long-term player in the life insurance industry..

HDFCSLIC stands for Housing Development Finance corporation standard life insurance company.
It is incorporated in 1977 as a public limited company with the specialization in provision of housing
 finance to individuals’ cooperative societies and the corporate sector. One significant matter about
the HDFC is that it is first private sector retail housing finance company and it is listed on both BSE
and NSE. Its market capitalization in June 2002.
Standard life insurance is founded in 1825. Standard life was reincorporated as a mutual assurance
company in 1925. It’s largest mutual life insurance company in Europe. For the joint venture
between HDFC and SLIC, the discussion commenced in January 1995 and the agreement signed in
October 1995. Further joint venture agreement renewed in October 1998. In January 2000 the life
insurance project team established in Mumbai. At last the company officially incorporated in 14th
August 2000. It is the matter of great happiness for HDFCSLIC is that it is the first private sector life
insurance company to be granted a certificate of registration in 23rd October, 2000. Today 75%
shareholding in the hand of HDFC and Standard life has 25% shareholding in this joint venture.

​Our Parentage

HDFC Limited
HDFC Limited, India's premier housing finance institution has assisted more than 3.8 million families
own a home, since its inception in 1977 across 2400 cities and towns through its network of over 289
offices. It has international offices in Dubai, London and Singapore with service associates in Saudi
Arabia, Qatar, Kuwait and Oman to assist NRI's and PIO's to own a home back in India. As of March
2011, the total asset size has crossed more than Rs. 1, 32,727crores including the mortgage loan assets
of more than Rs.1, 17,126 crores. The corporation has a deposit base of over Rs. 24,625 crores, earning
the trust of nearly one million depositors. Customer Service and satisfaction has been the mainstay of
the organization. HDFC has set benchmarks for the Indian housing finance industry. Recognition for the
service to the sector has come from several national and international entities including the World Bank
that has lauded HDFC as a model housing finance company for the developing countries. HDFC has
undertaken a lot of consultancies abroad assisting different countries including Egypt, Maldives,
Mauritius, and Bangladesh in the setting up of housing finance companies.

STANDARD LIFE PLC.

Established in 1825, Standard Life Plc. is a leading provider of long term savings and investments to
around 6 million customers worldwide. A Headquartered in Edinburgh, Standard Life has around 9,000
employees across the UK, Canada, Ireland, Germany, Austria, India, USA, Hong Kong and mainland
 China. The Standard Life group includes savings and investments businesses, which operate across its
UK, Canadian and European markets; corporate pensions and benefits businesses in the UK and Canada;
Standard Life Investments, a global investment manager, which manages assets of over £157bn
globally; and its Chinese and Indian Joint Venture businesses. A At the end of April 2011 the Group had
total assets under administration of £198.4bn. Standard Life plc is listed on the London Stock
Exchange and has approximately 1.5 million individual shareholders in over 50 countries around the
world.

VISION

'The most successful and admired life insurance company, which means that we are the most trusted
company, the easiest to deal with, offer the best value for money, and set the standards in the
industry'.'The most obvious choice for all'.

MISSION

“To reach out an influence our target customer so as to provide them. World class
Competitive insurance solution .HDFCSLIC focuses long term strategy".

SWOT ANALYSIS OF INSURANCE COMPANIES

STRENGTH WEAKNESS

Patents Insurance companies are often slow to

Insurance having currently good respond to changing needs

market Buying insurance policy is a

 Premiums rates are increasing and so cumbersome process

on commissions Product or service similar to

It brings new dimensions to insurance competitors

sector

Variety of products increasing

OPPORTUNITY THREATS

Technology is improving, paper less weather cycles

transactions are available new substitute product emerging

busy life, customers need flexible and increasing expenses and lower profit

customizable life margins will hit hard on the smaller

like mobile banking mobile insurance agencies and insurance companies

can be a hit

AWARDS & ACCOLADES

RECEIVED 2008 CIO BOLD 100 AND CIO SECURITY

AWARDS
 HDFC Standard Life has received the 2008
CIO Bold 100 Award. This annual award
recognizes organizations that exemplify the
highest level of operational and strategic
excellence in information technology. This year's award theme, 'The
Bold 100,' recognized those executives and organizations that
embraced great risk for the sake of great reward.
HDFC Standard Life has also been one of the five recipients of the Special 2008 CIO Security Award
aimed at CIOs, whose pioneering implementations have taken their enterprise security to the next level.
This award category identifies innovative and groundbreaking deployment of technologies aimed at
creating a secure business infrastructure.

The company received the 2008 CIO Bold Award for its mobile
workforce portal and the CIO Security Award for its initiatives for a
secure computing environment, including identity management.

RECEIVED PCQUEST BEST IT IMPLEMENTATION AWARD 2008

HDFC Standard Life received the PCQuest Best IT Implementation Award 2008 for Consultant Corner,
the applications for its financial consultants, providing centralized control over a vast geographical
spread for key business units such as inventory, training, licensing, etc.​
HDFC Standard Life has won the PCQuest Best IT Implementation Award for two years consequently.
Last year, the company received the award for Wonders, its path-breaking implementation of an
enterprise-wide workflow system.

SILVER ABBY AT GOOFIEST 2008

HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in the radio writing craft category
at the Goofiest 2008 organised by the Advertising Agencies Association of India (AAAI). The radio
 commercial 'Pata nahin chala' touched several changes in life in the blink of an eye through an old
manna perspective. The objective was drive awareness and ask people to invest in a pension plan to live
life to the fullest even after retirement, without compromising on one's self-respect

UNIT LINKED SAVINGS PLAN TOPS MINT BEST TV ADS SURVEY

The Unit Linked Savings Plan advertisement of HDFC Standard Life, one of the leading private
insurance companies in India, has topped Mint's Top Television Advertisement survey conducted, for
February 2008. HDFC Standard Life's Unit Linked Savings Plan advertisement was ranked 4th in terms
of a combined score of ad awareness and brand recall and 3rd in terms of ad diagnostic scores
(likeability, enjoyment, believability, and claim). The respondents were between 18 and 40 years. Mintâ
exclusive report, 'New voices in a makeover' outlines the survey in detail.

DEEPAK M SATWALEKAR AWARDED QIMPRO GOLD STANDARD AWARD 2007

Mr Deepak M Satwalekar, Managing Director and CEO, HDFC Standard Life, received the QIMPRO
Gold Standard Award 2007 in the business category at the 18th annual Qimpro Awards function. The
award celebrates excellence in individual performance and highlights the quality achievements of
extraordinary individuals in an era of global competition and expectations.

SAR UTHA KE JIYO AMONG INDIA'S 60 GLORIOUS ADVERTISING MOMENTS

HDFC Standard Life's advertising slogan honoured as one of '60 Glorious Advertising & Marketing
Moments' over the last 60 years in India,' by 4Ps Business and Marketing magazine. The magazine said
that HDFC Standard Life is one of the first private insurers to break the ice using the idea of self respect
(Sar Utha Ke Jiyo) instead of 'death' to convey its brand proposition. This was then, followed by others
including ICCI Prudential, thus giving HDFC Standard Life the credit of bringing up one such glorious
advertising and marketing moment in the last 60 years.

RECEIVED CIO 'THE INGENIOUS 100 2009' AWARD

HDFC Standard Life has received the CIO 'The Ingenious 100 - 2009 Award,' for ATLAS (Agency
Training Licensing and Servicing System). Additionally,​ ​the company has received the CIO 100
'Security Award 2009' for pioneering LANDesk Management and Security Suite security
implementation and taking its security to a higher level of technological excellence.
HDFC Standard has received the CIO 100 Award for the third consecutive year. It had received the 2008
CIO Bold Award for Consultant Corner and CIO Security Award for our initiatives for a secure
computing environment, including Sesame - Identity and Access Management. In 2007, the company
received CIO 100 award for Wonders and a Special Award in Storage category.

CIO magazine has a long tradition of honoring leading companies for business and technology
leadership and innovations through its flagship award program - CIO 100. It's a celebration of 100
organizations (and the people within them) that are using IT in innovative ways to deliver business
value, whether by creating competitive advantage, optimizing business processes, enabling growth or
improving relationships with customers.

RECEIVED DIAMOND EDGE AWARD 2009

 HDFC Standard Life has received the Diamond EDGE Award 2009 for
its mobile workforce portal - Consultant Corner. EDGE - Enterprises Driving
Growth and Excellence (using IT) is an initiative by the ,​Network
Computing​ magazine to identify, recognize, and honor end-user
companies in India that have demonstrated the best use of technology to
solve a business problem, improve business competitiveness, and deliver
quantifiable ROI to stakeholders.
Network Computing magazine is part of CMP Technology, which brings more than 100 IT media
brands to more than 18 million technology and business decision makers worldwide.
BEST COMPANIES TO WORK FOR IN INDIA IN 2010

HDFC Standard Life has been adjudged one of the Best Companies to Work for in India in 2010. The
company participated in the Great Places to Work study for the first time and ranked first in the
insurance category. It ranked 34th on the Top 50 Best Companies to Work for, in India 2010 list. The
company was also

Awarded for its unique employee initiative - Mission –in-Genius national

quiz. The study has shown that HDFC Standard Life conscientiously develops employee talent
programmers to keep engaging and motivating its employees. The company provides some unique
platforms such as 'Mission in Genius' national quiz. The management is accessible to all at all times and
sincerely seeks feedback from its employees through programmes such as 'Sparsh', the study said.The
Best Companies to Work in India is a study conducted by the Great Place to Work Institute, India in
partnership with The Economic Times. The 2010 edition is the seventh study in India, which received
overwhelming response from more than 400 companies, making it the largest such study in India. And
only 50 companies made it to the Best Companies to Work list!

'YOUNGSTAR SUPER' VOTED 'PRODUCT OF THE YEAR 2010'

HDFC Standard Life Young Star Super has been voted ‘Product of the Year 2010 in the 'Insurance'
category by more than 30,000 consumers nationwide across 36 markets. Young Star Super is an

Unit linked Children Plan with unique benefits such as bumper additions, double and triple benefits,
attractive allocations rates, and seven different funds.

The consumer study on product innovation in India was conducted by A C Nielsen, the leading global
research firm. Entries were accepted from products that demonstrate innovation in their product
function, design, packaging or process or any other specified form. Entries were then filtered by a jury
of distinguished industry professionals to ensure that the products meet the innovation criteria before
they were passed on to the consumer votes/survey round. Product of the Year is an Internationally
Recognized Standard that celebrates and rewards the best innovations in consumer products and
services. The Product of the Year is selected through an independent consumer survey across the
country in 26 countries for the past 20 years.

PLANS FOR HDFC STANDARD LIFE INSURANCE

HDFC Standard Life realize that not everyone has the same kind of needs. Keeping this inmind, we have a
varied range of Products that you can choose from to suit all your needs.These will help secure your future
as well as the future of your famil

Protection Plans:

HDFC Term Assurance Plan

HDFC Loan Cover Term Assurance Plan
HDFC Home Loan Protection Plan

Children's Plans:

HDFC Children's Plan

HDFC Unit Linked Young Star II
HDFC Unit Linked Young Star Plus II
HDFC Unit Linked YoungStar Champion

Retirement Plans:

HDFC Personal Pension Plan

HDFC Unit Linked Pension II
HDFC Unit Linked Pension Maximiser II
HDFC Immediate Annuity
Savings & Investment Plans:

HDFC Unit Linked Endowment Plus II

HDFC SimpliLife
HDFC Unit Linked Endowment II
HDFC Unit Linked Enhanced Life Protection II
HDFC Unit Linked Wealth Maximiser Plus
HDFC Unit Linked Endowment Winner
HDFC Endowment Assurance Plan
HDFC Money Back Plan
HDFC Single Premium Whole of Life Insurance Plan
HDFC Assurance Plan
HDFC Savings Assurance Plan

Health Plans:

HDFC Critical Care Plan

HDFC SurgiCare Plan

Group Plans:

Group Term Insurance Plan

Group Variable Term Insurance Plan
Group Unit Linked Plan - Gratuity
Group Unit Linked Plan - Superannuation
Group Unit Linked Plan - Leave Encashmen

BRANCHES

They have so many branches and substations in the India.They have around 160 branches in the
India.And they have planned to open more branches across the country in the coming months

RECRUITMENT PROCESS IN HDFCSLIC

Recruitment is the process of finding and attracting capable applicants for employment.The process begins
when new recruits are sought and ends when their applications aresubmitted. The result is a pool of
applicants from which new employees are selected.In this company the Sales Manager, who recruits the
advisors/agents for selling the products of the company, does the recruitment. The advisors should have at
least passedthe S.S.C. examination. They must pass the pre recruitment examination, which isconducted by
 the Insurance Institute of India, Mumbai, or any other approvedexamination body. After clearing
theExamination the code will be provided to them andthe license will also be given to them, the validity the
license would be 3 years. After allthese requirements, the person will become an insurance advisor in the
company.

SELECTION

Selection is the process of picking individuals (out of the pool of job applications) withrequisite qualifications
and competence to fill job in the organization. In simple words, itis the process of differentiating between
applicants in order to identify these with agreater likelihood of success in a job.The Branch Manager, will
conduct the process of selection of Sales Manager.

Personal Interview: -

The first step of selection of Sales Manager in HDFC Standard life insurancecorporation is to conduct a
personal interview of an applicant by the BranchManager.

Interview with Regional Head: -

​After clearing the project 40 interview, the applicant​ ​should be interviewed bythe Regional Head, who will
check his/her performance.

Negotiation: -

​After clearing the interview with Regional Head, the negotiation will be provided to the applicant​.

Medical Examination: -

​After that, the medical checkup should e made to the applicant.

Selection: -
After clearing all the above steps the applicant should be​ ​appointed /selected as aSales Manager in the
company.

AREAS OF OPERATION

Helping Indians experience the joy of home ownership. The road to success is a tough and challenging
journey in the dark where only obstacles light the path. However, success on a terrain like this is not
without a solution. As we found out nearly three decades ago, in 1977, the solution for success is
customer satisfaction. All you need is the courage to innovate, the skill to understand your clientele and
the desire to give them your best. Today, nearly three million satisfied customers whose dream we
helped realise, stand testimony to our success. Our objective, from the beginning, has been to enhance
residential housing stock and promote home ownership. Now, our offerings range from hassle-free home
loans and deposit products, to property related services and a training facility. We also offer specialized
financial services to our customer base through partnerships with some of the best financial institutions
worldwide.

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in
principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of
the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August
1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995.

HDFC Mutual Fund has been one of the best performing mutual funds in the last few years. HDFC
Asset Management Company Limited (AMC) functions as an Asset Management company for the
HDFC mutual fund. AMC is a joint venture between housing finance giant HDFC and British
investment firm Standard Life Investments Limited. It conducts the operations of the Mutual Fund and
manages assets of the schemes, including the schemes launched from time to time. As of Aug 2006, the
fund has assets of Rs.25,892 crores under management.
IN 2003, following a decision by the Zurich Insurance Company (ZIC), the Sponsor of Zurich India
Mutual Fund, to divest its asset management business in India, AMC had entered into an agreement with
ZIC to acquire the asset management business. Consequently, all the schemes of Zurich Mutual Fund in
India had been transferred to HDFC mutual fund and renamed as HDFC schemes.
Here is a list of mutual funds of HDFC which includes Equity Funds, Balanced Funds and Debt Funds.

HDFC Securities, a trusted financial service provider promoted by HDFC Bank and JP Morgan Partners
and their associates, is a leading stock broking company in the country, serving a diverse customer base
of institutional and retail investors​.
HDFCsec.com provides investors a robust platform to trade in Equities in NSE and BSE , and
derivatives in NSE. Our website will support you with the highest standards of service, convenience and
hassle-free trading tools.
Our research team tracks the economy, industries and companies to provide you the latest information
and analysis. Our content offers financial information, analysis, investment guidance, news & views,
and is designed to meet the requirements of everyone from a beginner to a savvy and well-informed
trader.

HDFC Realty is a wholly owned subsidiary of HDFC. We have assisted individuals in acquiring homes
valued at 5000 million rupees.HDFC is a pioneer housing finance institution in India and with over 30
years in operations has provided finance to over a million families in India.We are a team of real estate
professionals facilitating Buying, Selling or Leasing of Residential / Commercial property.At HDFC
Realty, we provide personalized attention to the individuals and corporates in their process of
identifying properties. From understanding the requirement to organizing the site visits to completion of
transaction, we make every effort to make the process of acquiring a property, hassle free and
convenient.
 CHAPTER-III

WORK VALUES

WORK CULTURE
The company attributes its success to the contributions made by its employees. We believe that our
strength is our people, so our Endeavour is to surpass their expectations and give them the best
possible work environment and benefits that match the best in the industry.
Talent management initiatives in HDFC Standard Life are driven by a set of organizational core
competencies (Mantra 10) as well as position-specific competencies. The competency set includes
knowledge, skills, experience, and personal traits (demonstrated through defined behaviors) based on
the bedrock of sharp vision and strong values of HDFC Standard Life.
In this endeavor of shaping and nurturing our talent pool, HDFC Standard Life adopts a four-step
model:

OUR VALUES

INTEGRITY

Trusting others to work independently

Doing what you say you will do

CUSTOMER CENTRIC

The primary responsibility of HDFC life insurance is to serve its customers. Profit is not the
primary goal, but rather an essential condition for the company's continued existence​.

Build deep and long lasting relationships with key partners

PEOPLE CARE "ONE FOR ALL AND ALL FOR ONE"

Care for our people, be polite and friendly, have an ‘open door’ approach

Have great respect for each other and value diversityas a strength

TEAM WORK

Trust and support each other, building good relationships and good team spirit.
 Give constructive feedback to each other.

INNOVATION

This is another value of HDFC life insurance. Innovation is the development of new customer value
through solutions that meet new needs, unarticulated needs, or old customer and market needs in
new ways. The employee tries to do thing in an innovative and different manner.
 CHAPTER- VI

RESEARCH​ METHODOLOGY

RESEARCH​ ​METHODOLOGY
 ​ F HDFC STANDARD
“DISTRIBUTION ENHANCEMENT AND STUDY OF PRODUCT​ O

LIFE INSURANCE COMPANY”

Research can be defined as systematized effort to gain knowledge​. ​A research is carried out

by different methodology, which has their own pros and cons.

Research can be defined as the search for knowledge or any systematic investigation to establish facts.

The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and

the development of methods and systems for the advancement of human knowledge on a wide variety of

scientific matters of our world and the universe. Research can use the scientific method, but need not do

so.

Research methodology is a way to solve​ ​research problem​ ​along with the logic behind them. Thus

when we talk of the research methodology we not only take of research method but also context of our

research study and explain why we are using a particular method or techniques and why we are not

using other so that research result are capable of being evaluated either by the researchers himself or by

others.

Research methodology means the method carried out to study the problem. It shows the type of the

sample design used, its size and the procedure used to dew sample. The extent of precision achieved and

the method used for handling any special problem during the course of the study.
6.2 ​RESEARCH OBJECTIVE

Primary Objective

To determine reasons behind opting for an insurance.

To provide the company with information of customer's Insurance policy if they have any and

reasons for opting for that particular policies.

To know the most preferred policy.

​Secondary Objectives

To determine customers perception towards private insurance companies and their expectation

form private insurance companies.

To determine the feedback on services provided by any other insurance agent.

To study the types of benefits provided by insurance services.

To determine the use of Internet for valuable information and decision-making process.
6.3 ​RESEARCH DESIGN AND RESEARCH METHODOLOGY

Research design is a plan, structure, strategy of investigation conceived so as to obtain answer to

research question and control variance. There are three types of research design system.

Explanatory Research.

Descriptive Research

Casual Research​.

Among the above mentioned types descriptive research design has been chosen. Descriptive research is

to find ad efficient sales force, of Management Training. In order the study the characteristics and

variables, cross sectional analysis was conducted by using field survey method. In the process of field

survey, a questionnaire was developed and circulated to the respondents, which formed the basis for

entire research

Data source​ ​are the data resources or collection of fresh and data to obtain results. There are two types

of data sources: thus happen to be original in character​.

Primary Data:​ ​Primary data is that which is collected fresh and thus happen to be original in character.

Secondary data​: ​Secondary data is any data, which have been gathered earlier for some other

purpose. Among the above mentioned types of data was used for the study and analysis of the

objective of this project, also the secondary to data proved to be helping hand in framing up the

industry scenario and also the relevant topics in the entire project report.

Reason for selecting primary data:

In terms of primary data structure questionnaire was prepared to interview the professional, unemployed

students, housewives, investment consultant, post office

 agent and other in Delhi location. Analysis clearly reflected the views and preference regarding the

perception of the people towards joining HDFC LIFE INSURANCE.

SAMPLING

Sampling refers to the method of selecting a sample from a given universe with a view to draw

conclusions about that universe. A sample is a representative of the universe selected for study.

SAMPLE SIZE

The sample size for the survey conducted was 166 respondents. This sample size was taken on 95%

confidence level and 6 significant levels. Data universe for this sample is 10, 00,000 which is approx

population of Delhi excluding people below age of 18 years.

PLAN OF ANALYSIS

Tables were used for the analysis of the collected data. The data is also neatly presented with the help of

statistical tools such as graphs and pie charts. Percentages and averages have also been used to represent

data clearly and effectively.

STUDY AREA

The samples referred to were residing in Delhi City. The areas covered were Shastri Nagar, Sub hash

Nagar, City Area and Kamla Nagar.

 CHAPTER -V

ANALYSIS & INTERPRETATION OF

DATA
 “A SURVEY ON THE LIFE INSURANCE INDUSTRY IN INDIA”

How much percentage of respondents is aware of insurance industry in different

age group profile?
Age group No. of Respondents (%)
Below 20 years 1.18%
20-30 years 33.73%
30-40 years 22.89%
40-50 years 15.26%
More than 50 years 25.90%

Analysis and interpretation:

1.18% of the respondents fall in the age group of below 20 years.

33.73% fall in the age group of 20 – 30 years.
22.89% fall in the age group of 30 – 40 years.
15.26% fall in the age group of 40-50 years.
25.90% fall in the age group of above 50 years.
Therefore most of the respondents are relatively young (below 30years of age).

​
2.​ How much percentage of respondents is aware or unaware about life insurance in

total?

Life insurance No. of respondents %

Aware 88.55%
 Unaware 11.45%

Analysis and interpretation:

Out of total 166 respondents only 88.55% of people are aware about life insurance
policies
Rest about 11.45% of people are there in Delhi who are unaware with the benefits of
insurance policies.
So there is a very big scope for life insurance companies to cover these people
So in future business of life insurance will grow further

​
3.​ How much percentage of respondents is familiar with the HDFC life insurance?

HDFC life insurance No. of respondents %

aware 55%
unaware 45%

Analysis and interpretation:

55% of people are aware about HDFC life insurance policies but still about 45% of
people are there in Delhi who are unaware with the benefits of insurance policies.

​ ​
​ ​ percentage of respondents has​ aware about HDFC life insurance through
4.​ H​ow MUCH
different parameters?
 Parameter No. of Respondents %
TV 28.31%
Friends 25.30%
Hoardings 12.65%
Newspapers 33.73%

Analysis and interpretation:

From the chart above it can be seen that

the respondents purchase life insurance to secure their families,
28.31% of the respondents purchase insurance because of the influence of watching TV,
25.30% purchase insurance on the advice of their friends,
12.65% purchase insurance because of the influence of seeing hoardings,
33.73% purchase insurance because of the influence of reading newspapers.
The main purpose of insurance is to cover the financial or economic loss that occurs to the
family in case of the uncertain death of the policy holder.

​
5.​ What is the percentage of respondents that are aware of unit linked insurance plans?

Awareness of Unit Linked No. of Respondents %

Plans
Yes 43.98%
No 56.02%

Analysis and interpretation:

43.98% of the respondents are aware of Unit Linked life insurance plans and
 56.02% of people are unaware about such plans.
These plans should be promoted through advertising. The company can advertise
through television, radio, newspaper and pamphlets.
This would increase awareness and arouse curiosity in the minds of the consumer
which would enable the company to market its products more effectively.
Unit-linked plans are those where the benefits are expressed in terms of number of
units and unit price.

​
HOW​ ​
​
6.​ much percentage of respondents has​ invested in mutual fund or share of HDFC ?

Investment in mutual fund No. of respondents %

or share
Yes 33.73%
No 66.27%

Analysis and interpretation:

66.27% of respondents do not invest in mutual fund or share in HDFC life insurance and
33.73% of respondents invest in it.
The main purpose of insurance is to cover the financial or economic loss that occurs to
the family in case of the uncertain death of the policy holder.

7. What percent of respondents consider what parameters while purchasing an

insurance policy?

Parameters No. of respondents %

Higher return 28.31%
 Security 12.04%
Higher return and security 59.65%

Analysis and interpretation:

59.65% of the respondents purchase life insurance to get high returns and to secure
their families.
28.31% of the respondents purchase life insurance to get high returns and
12.04% of the respondents purchase life insurance to get security.
The main purpose of insurance is to cover the financial and economic loss that occur to
the family in case of the uncertain death of the policy holder.
 CHAPTER –VI

FINDINGS

FINDINGS

Analysis of a research project is based on the primary data and secondary data which are being collected
from various sources to take out some conclusions of the research study being taken. In my project my

purpose was to find the market credibility of HDFC LIFE among various other private life insurance

companies. For this a population of 166 people was being interviewed having different lifestyles,

different incomes, different occupations yet the point which was kept in mind was that this interviewed

population was insurable.

88.55% are aware Life Insurance.

45% are aware HDFC LIFE Life Insurance.

People viewing insurance as a tax saving and investment instrument as much as a protective one.

There is great opportunity for Insurance companies as there is a is a rise in number of people

who want to invest in share market but don’t have time and knowledge to do so, also these

people want to take less risk .

Young people these days are particularly more interested in insurance because they see insurance

as safe bet. Also these people have large disposable incomes and risk taking capability too.

The bad part is people are still ignorant about insurance and different schemes about insurance;

hence it is very necessary to educate them about insurance.

Advertising can also play a major part as it has been seen that people buy insurance looking at the

brand name.
CHAPTER – VII

LIMITATIONS
 LIMITATION

Time limit restricts detailed survey work for this particular topic of research.

The survey is restricted to the customers of HDFC life insurance who are involved in

Some customers have lack of time, so they may not communicate properly.
 CHAPTER - VIII
RECOMMENDATIONS &
SUGGESTIONS
 RECOMMENDATIONS

Sending brochure through agents to the respondents who could be the potential customer.

To inform the agents that they need to talk about higher return & security to the customers.

Promoting ULIP to the respondents who invest in mutual fund & share
CHAPTER- XI

CONCLUSION
 9.1 ​CONCLUSIONS

I have come to know about the customer perception about the insurance sector and how it varies with
their behaviors’ and cultures this helps me increase my marketing skills, have more knowledge about the
products and improve my communication skills. I have also come to know how to talk with different
types of customers in different situations and I am able to solve their queries in a more effective way.

All the insurance company must advertise more in the market because not all people know more about
life insurance policy.

Most number of people wants guaranteed returns so company must focus on this for the customer
investment.

Make insurance policy which can buy any one so we can insurance them through this type of life
insurance policy.
CHAPTER –X

BIBLOGRAPHY
BIBLIOGRAPHY

http://www.hdfclife.com/aboutus/OurVisionAndValues.aspx

http://www.hdfclife.com/aboutus/OurParentage.aspx

http://www.hdfclife.com/aboutus/AboutUsIntroduction.aspx

http://www.scribd.com/search?query=hdfc+life+insurance

http://www.scribd.com/doc/68644093/Hdfc-Life-Insurance-2011

http://www.hdfclife.com/Products/Children%27sPlans/Children-Plans.aspx