ADVERTISING CAMPAIGN PLANNING ELEANOR COLLIER

PRODUCT YourFood
SLOGAN Proper good food for any occasion.
FONT Bold. San serif. Calibri (body) in bold and italic.
COLOUR SCHEME Black and white and red
THEME FOR CAMPAIGN Comedy
Northern food
Celebrations/occasions- there will be a northern food for every
occasion to celebrate an event.
HOW REGIONAL AND Friendly-models looking happy- young to appeal to the target
audience.
YOUTHFUL IDENTITY ARE
Link’s to social media- usernames at bottom of advert
BEING CREATED Pie-
Fish and chips-
Roast dinner - Northern food
Cheesy chips-
Different occasions happening in each photo where the cake/
celebration food is replaced by a northern food.
The slogan will also help represent the regional identity with use of
common northern slang.
HOW WILL AT LEAST TWO Groups will be presented by different occasions
A birthday
SOCIAL GROUPS BE
An anniversary
REPRESENTED? A party
A person alone.
There will also be two genders represented across the four adverts.