Professional Documents
Culture Documents
net/publication/307749445
CITATIONS READS
0 670
1 author:
Seema Sambargi
Adarsh Institute of Management and Information Technology
7 PUBLICATIONS 1 CITATION
SEE PROFILE
All content following this page was uploaded by Seema Sambargi on 29 November 2016.
The new found confidence annong aut hors of (bat t le ground for various st akeholders) if w ealt h is
propagat ing all t hings Indian in t he recent past can chased, as against , a ranga-bhoomi (a t heat rical
be at t ribut ed t o exist ent ial crisis am ong t hinkers st age or playground^ w hen w ealt h is at t ract ed.
and m anage m e nt gurus of t he w est ern w orld. The For t hose fam iliar w it h Dr Devdut t Pat t anaik w orks,
t heories proposed by t he m have not been t he t hat include over t w ent y five books, four hundred
proverbial panacea and have failed t he e conom ie s art icles on Indian m yt hology, his colum n in t he
w orld over. Econom ic Tim es, t he very popular t alk he gave at t he
M anagem ent has been around for m ore t han TED India Conference in 2 0 0 9 and t he successful
m illennia and w e have had east ern t hinkers like show Business Sut ra on CN BC- TV 1 8 in 2 0 1 0 , t his
Confucius, Sun Tzu (The Art of W ar), Chanakya t om e se e m s t o be dist illat ion of m any ideas and
(Art hasasht ra) e spouse how a business or an concept s present ed in earlier w orks .Here t hey are
organizat ion ought to be conduct ed. But, for present ed in a unique and innovat ive fram ew ork
reasons hist orical or ot herw ise, w e have de pe nde d t hat t he aut hor calls t he SB (Belief, Behavior and
heavily on t he m odels and t he orie s (or t he Business) fram e w ork t hat at t em pt s at being an
supposed scient ism ) proposed by w est ern t hinkers alt ernat ive Indian approach t o m anage m e nt .
from Adam Sm it h t hrough Pet er Drucker. But, as Dr Devdut t Pat t anaik w ho is t rained t o be a m edico
m ent ioned earlier, t his approach has not been and has spent fift een years in healt h care and
w it hout pit falls....w hat w it h t he e conom ie s at t he pharm aceut ical indust ries has been a self t aught
brinks of financial cliffs, leadership crises, et hical m yt hologist and has now t urned his passion into a
bankrupt cies and such. It is in t his backdrop t hat vocat ion by being a part of t he t hink t ank of t he
m anagem ent t heorist s and pract it ioners sit up and Fut ure Group as its Chief Belief Officer.
not ice a w ork t hat claim s t o present s a radically
The ent ire book is present ed in t hre e sect ions-
different and nuanced approach t o m anage m e nt ,
'Int roduct ion' -w hich connect s Belief t o Business;
business and leadership. 'From Goal t o Gaze' - w h i ch de code s W est ern,
In t his book. Dr. Devdut t Pat t anaik show s how Chinese and Indian Beliefs and 'Business Sutra"
despit e its post uring of object ivit y, w est ern (read (Sut ra are a set of rules or aphorism s in Sanskrit on a
m odern) m a na ge m e nt is root ed in occident al t e ch n i ca l su b j e ct ) . T h e r e are innum erable
( Gre e k, biblical) be lie f s and is f ixat e d w it h illust rat ions and line draw ings (w hich are t ypical
accom plishing rigid obje ct ive s and incre asing Devdut t st yle!) t hroughout t he book w hich help
shareholder value. Dr.Pat t anaik, juxt aposes t his underst and t he ideas and conce pt s. An o t h e r
w it h t he Indian approach (as apparent in her m yt hs im port ant facet of t he narrat ive st yle is t he presence
and folklore) of accom m odat ing subject ivit y and of case capsules t hat relat e t he esot eric conce pt s in
diversity, offering an inclusive and em pat het ic w ay m yt hs and folklore t o t ypical incident s t hat occur on
to success. He uses st ories, sym bols and rit uals from a day t o day basis in business organizat ions big and
Hindu, Jain and Buddhist m yt hology t o underst and a sm all across India.
Seema Sambargi
Professor,zyxwvutsrponmlkihgfedcbaTSROMEDCBA
Associate MBA Department
Adarsh Inst it ut e of M a n a ge m e n t and Inform at ion Technology
> J Bangalore. Em ail: se e m a sa m b a r gi@ gm a il. co m