Professional Documents
Culture Documents
RM Numerical Data
RM Numerical Data
No of Respondants 82 11
In % 88.17 11.83
Organized No of Resodents %
Which organize
D-Mart 35 36.08
Big-Bazar 40 43 50
Db's famalies Grocers 1 1.07 45
Other 17 18.27 40 36.08
35
30
25
20
15
50
45
40 36.08
35
30
25
5 Do you always carry your shopping list
20
Organized and Unorganized No of Resodents % 15
yes 47 50.53 10
No 46 49.46 5
0
D-Mart
Do you alway
50.8
50.6
50.4
50.2
50
49.8
49.6
49.4
49.2
49
48.8
Attributes 1 2 3
Price 0 27 7
Convenience 0 30 12
Transparency in Billing 0 25 16
Sales Person Service 0 28 22
Advertisement 0 32 24
Attributes 1 2 3
Price 7 3 0
Convenience 5 5 0
Transparency in Billing 4 3 3
Sales Person Service 5 1 2
Advertisement 1 2 2
Gender *
Male 62
Female 31
8 7
7
Marital status * 6
5
Married 50 4
Unmarried 43 3
2
1
0
7
7
6
5
4
3
2
1
0
Age
20-25 13
26-30 15
31-35 17 30
36-40 26 25
41-45 11 20
46-50 6 15 13
Above 60 Years 5 10
5 Ch
0
Les s tha n 12th Standa
Education Post-Gra duate
Less than 12th Standard 12 30
Up to 12th Standard 23
28 25 23
Graduate
Post-Graduate 22 20
Others 8
15
12
10
Occupation
5
Service 25
Business 22 0
Retired 13
Student 13
Housewife 16
Other: 4
C
Servi ce Bus i nes s
Family Income (Monthly) 30
Less than 10000 10 25
10001 - 25000 14 25
22
25001 - 50000 14
20
50001 - 75000 16
75001 - 100000 12 15
100001- 150000 0
10
150001 - 200000 4
200001 - 250000 3 5
250001 - 300000 1
0
Above 300001 13
No of Respondants
11.83%
Orga ni zed
Unorga ni zed
88.17%
Unorganized(%)
What is the frequency of shopping?
7.52 60 55.91
3.22 50
1.07
40
0
30
20 16.73
12.9
10 7.52
3.22 1.07 3.22
0
weekl y Monthl y Fortni ght bas i s yearl y0
Orga ni zed (%) Unorganized(%)
Char t Title
Disagree Strongly Disagree
1 0 Strongl y Agree Agree Neutra l
Di s agree Strongl y Di s a gree
1 0
60 52
1 0 50 42 41 37 37
40 32 35 32 3035 34
32 34 37 35
32 32
0 1 30 24 26 26
2321 23 20
26 26 27 27 26 23
18 19
20 14 16 15 13 11 14 14 15 11 12 14 14
12
1 0 7 8 8 10
10 51 1 1 1 1 2 1 41 41 1 2 3 21
2 0 0
0 0 0 0 0 0 00 0
0 0 ge n d l i ty ck me i ce i n g e s ce i n g i ce s e o rk e nt l i ty
ra n b ra u a sto h e r pr o s i l i ti i e n pp e rv h o u f w ym a ci
t Q w c o c b o S o a f
11 1 d u c o re ct Ne a l s s s e Ch g fa Am S h e r my ce f p di t
o m u / e f r p tt o a o e
4 1 r Pr o f rod e s h tio n nt/l m O rk i n tte S to Be e r t p l e s Cr
e e p r
F mo o u d o Pa B n e e s y d
4 1 i d o i c tte r ro s c e er O Cl o to m m o
W Ch e P D i Fr ette f
B B i ty y o
1 0 ix m ri et
o
8 2 Pr Va
10 3
2 1
14 12
4 5
0 0
0 0
0 0
2 1
2 3
Char
Char t Title
t Title
Price Conveni ence Tra ns parency i n Bi l l i ng
Mal e Femal e
Sal es Pers on Service Advertisement
8 7
7
6 5 5 5
5 4
4 3 3 3 3
3
2
Char33.33%
t Title
2 2 2 2 2
1 1 1
1
0 Ma rri ed Unma rri ed
1 2 0 066.67%
3 0 0 0
4 0 0 0
5
7
7
6 5 5 5
5 4
4 3 3 3 3
3
2
Char33.33%
t Title
2 2 2 2 2
1 1 1
1
0 Ma rri ed Unma rri ed
0 066.67%
1
Char t Title
2 3 0 0 0
4 0 0 0
5
0
Les s tha n 12th Standard Up to 12th Standa rd Gra duate
Post-Gra duate Others
28
23 22
12
8
Char t Title
Servi ce Bus i nes s Retired Student Hous ewi fe Other:
25
22
16
13 13
4
ORGANIZED
7 RETAIL OUTLET
Attributes Strongly Agree Agree Neutral Disagree
Wider Product ran 52 24 5 1
Choice of more br 42 32 7 1
Better product Qua 35 32 14 1
Fresh/New stock 30 35 16 0
Promotional sche 34 32 15 1
Discount/lesser pr 41 26 13 2
Freedom Of Choos 37 37 8 0
Better Parking facil 23 26 21 11
Better Ambience 23 34 20 4
One Stop Shoppin 37 26 14 4
Better Service 26 14 15 1
Closer to my hous 18 27 27 8
Proximity to my pl 11 26 32 10
Variety of modes 32 35 12 2
Credit facility 14 19 23 14
Attributes 1 2 3 4
Price 0 27 7 2
Convenience 0 30 12 2
Transparency in Bil 0 25 16 6
Sales Person Serv 0 28 22 11
Advertisement 0 32 24 8
How much importance do you give to each this attributes on scale of 1 to 5 before
purchasing grocery from organized retail store?
Attributes 1 2 3 4 5
Price 7 3 0 0 0
Convenience 5 5 0 0 0
Transparency in Billing 4 3 3 0 0
Sales Person Service 5 1 2 2 1
Advertisement 1 2 2 2 3
Strongly Disagree Anova: Single Factor
0
0 SUMMARY
0 Groups Count Sum Average Variance
1 52 14 403 28.78571 97.1044
0 24 14 401 28.64286 42.4011
0 5 14 237 16.92857 48.84066
0 1 14 59 4.214286 21.25824
1 0 14 22 1.571429 9.802198
1
1
0 ANOVA
2 Source of Variation SS df MS F P-value F crit
3 Between Groups 9397.65714286 4 2349.414 53.54019 6.97E-20 2.51304
1 Within Groups 2852.28571429 65 43.88132
12
Total 12249.9428571 69
ANOVA
Source of Variation SS df MS F P-value
Between Groups 2261.5 4 565.375 47.77817 2.32E-08
Within Groups 177.5 15 11.83333
Total 2439 19
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 80.2 4 20.05 8.346523 1.7E-05 2.51304
Within Groups 156.1428571429 65 2.402198
Total 236.3428571429 69
on scale of 1 to 5 before
l store?
SUMMARY
Groups Count Sum Average Variance
7 4 15 3.75 3.583333
3 4 11 2.75 2.916667
0 4 7 1.75 1.583333
0 4 4 1 1.333333
0 4 4 1 2
ANOVA
Source of Variation SS df MS F P-value F crit
Between Groups 22.7 4 5.675 2.485401 0.088037 3.055568
Within Groups 34.25 15 2.283333
Total 56.95 19
F crit
3.055568
Gender
Male 62 77.5 P-value 2.580284E-08
Female 31 77.5
Age
20-25 13 13.29 P-value 0.000802583
26-30 15 13.29
31-35 17 13.29
36-40 26 13.29
41-45 11 13.29
46-50 6 13.29
Above 60 Years 5 13.29
Marital status
Married 50 46.5 P-value 0.467920807
Unmarried 43 46.5
Education
Less than 12th Standard 12 18.6 P-value 0.00514426
Up to 12th Standard 23 18.6
Graduate 28 18.6
Post-Graduate 22 18.6
Others 8 18.6
Occupation
Service 25 15.5 P-value 0.003070167
Business 22 15.5
Retired 13 15.5
Student 13 15.5
Housewife 16 15.5
Other: 4 15.5
Family Income (Monthly)
Less than 10000 10 9.3 P-value 4.160892E-05
10001 - 25000 14 9.3
25001 - 50000 14 9.3
50001 - 75000 16 9.3
75001 - 100000 12 9.3
100001- 150000 0 9.3
150001 - 200000 4 9.3
200001 - 250000 3 9.3
250001 - 300000 1 9.3
Above 300001 13 9.3