Think and Grow Rich's 13 Principles
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1. Auto-Suggestion: The Medium for Influencing the Subconscious
Mind.
"AUTO-SUGGESTION is the agency of control through which
an individual may voluntarily feed his sub-conscious mind on
thoughts of a creative nature, or, by neglect, permit thoughts
of a destructive nature to find their way into this rich garden of
the mind."
2. The Brain: A Broadcasting and Receiving Station for Thought.
"Operation of your mental "broadcasting"
station is a comparatively simple procedure. You have but
three principles to bear in mind, and to apply, when you wish
to use your broadcasting station - the SUBCONSCIOUS MIND,
CREATIVE IMAGINATION, and AUTO-SUGGESTION. The
stimuli through which you put these three principles into action
have been described - the procedure begins with
DESIRE."
3. Decision: The Mastery of Procrastination.
"Analysis of several hundred people who had accumulated
fortunes well beyond the million dollar mark, disclosed the
fact that every one of them had the habit of REACHING
DECISIONS PROMPTLY, and of changing these decisions
SLOWLY, if, and when they were changed."
4. Desire: The Starting Point of All Achievement.
"Every person who wins in any undertaking must be willing to
burn his ships and cut all sources of retreat. Only by doing can
one be sure of maintaining that state of mind known as a
BURNING DESIRE TO WIN, essential to success."
5. Faith: Visualization of, and Belief in Attainment of Desire.
"FAITH is the head chemist of the mind. When FAITH is
blended with the vibration of thought, the subconscious mind
instantly picks up the vibration, translates it into its spiritual
equivalent, and transmits it to Infinite Intelligence, as in the
case of prayer."
6. Imagination: The Workshop of the Mind.
"MAN'S ONLY LIMITATION, within reason, LIES IN HIS
DEVELOPMENT AND USE OF HIS IMAGINATION. He has not
yet reached the apex of development in the use of his
imaginative faculty. He has merely discovered that he has an
imagination and has commenced to use it in a very elementary
way."
7. The Mystery of Sex Transmutation: "So strong and impelling is
the desire for sexual contact that men freely run the risk of life
and reputation to indulge it. When harnessed, and redirected
along other lines, this motivating force maintains all of its
attributes of keenness of imagination, courage, etc., which may
be used as powerful creative forces in literature, art, or in any
other profession or calling, including, of course, the
accumulation of riches."
8. Organized Planning: The Crystallization of Desire into Action
"Every plan you adopt, in your endeavor to accumulate
wealth, should be the joint creation of yourself and every
other member of your "Master Mind" group. You may originate
your own plans, either in whole or in part, but SEE THAT
THOSE PLANS ARE CHECKED, AND APPROVED BY THE
MEMBERS OF YOUR "MASTER MIND" ALLIANCE."
9. Persistence: The Sustained Effort Necessary to Induce Faith.
"PERSISTENCE is an essential factor in the procedure of
transmuting DESIRE into its monetary equivalent. The basis of
persistence is the POWER OF WILL."
10. Power of the Master Mind: The Driving Force.
"Analyze the record of any man who has accumulated a great
fortune, and many of those who have accumulated modest
fortunes, and you will find that they have either consciously, or
unconsciously employed the "Master Mind" principal."
11. The Sixth Sense: The Door to the Temple of Wisdom. "The sixth
sense defies description! It cannot be described to a person
who has not mastered the other principles of this philosophy,
because such a person has no knowledge, and no experience
with which the sixth sense may be compared."
12. Specialized Knowledge: Personal Experiences or
Observations
"Before you can be sure of your ability to transmute DESIRE
into its monetary equivalent, you will require SPECIALIZED
KNOWLEDGE of the service, merchandise, or profession which
you intend to offer in return for fortune."
13. The Subconscious Mind: The Connecting Link.
"The SUBCONSCIOUS MIND consists of a field of
consciousness, in which every impulse of thought that reaches
the objective mind through any of the five senses, is classified
and recorded, and from which thoughts may be recalled or
withdrawn as letters may be taken from a filing cabinet."