BUSINESS RESEARCH METHODOLOGY

PROJECT
(Under the guidance of Prof Suva Kanta Mohanty)
TOPIC
UNDERSTANDING CONSUMER PREFERENCE FOR
INSTANT NOODLES: COMPARATIVE ANALYSIS OF
THREE NATIONAL BRANDS MAGGI, YIPPEE AND
TOP RAMEN

Project Outline
The project encompasses product attributes of instant noodles in the ready
to eat category then focuses on the consumer preference for the three
leading brands Nestle Maggi, ITC Yippee & Nissin Top Ramen.

Submitted by Group No-16

Abhisekh Das-18202004
Amrita Sahu- 18202010
Paras Khanna-18202034
Stuti Prarambhika Pathy-18202060