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Research Paperdocx PDF
Research Paperdocx PDF
SUBMITTED BY
ROLL NO-1650031
M.COM- ll
UNDER THE GUIDANCE OF
PROF. MANJUSHA KULKARNI
SUBMITED TO
Certified that this dissertation titled “An Analytical Study of Problems faced by Employees of
Travelling and Tourism Agency”. In the facility of commerce as per the requirement of SavitribaiPhule
university of Pune. I also clarify that this M.com distribution or part thereof has not been previously
submitted by anybody for degree of the SavitribaiPhule Pune University.
Researcher express gratitude towards SavitribaiPhule University of Pune for giving that subject
to us. I am giving special thanks to Prof.Vijayalaxmi Kulkarni by giving such important support. We shall
avail this opportunity with immense pleasure to express our gratitude towards Prof.Manjusha Kulkarni in
M.com department, Modern College of Ganeshkhind, Pune -16 for her guidance from time to time. It is
really a matter of pleasure for me to get opportunities to thank all persons who contributed directly indirectly
for the successful completion of project report.
DECLARATION
I HERE BY “An Analytical Study of Problem Faced by Employees of Travelling and Tourism
Agency”. In partial fulfilment of master of commerce degree source of SavitribaiPhule university of Pune is
my own work.
I also declare that the present project work has not been submitted any other University for the
fulfilment of any degree of diploma.
Signature of student
Chapter No. 1
Introduction
Introduction
Title of research – “An Analytical study of problems faced by Employees of Travelling and Tourism
Agency.”
1.1Introduction-
Travelling and Tourism social, cultural and economic phenomenon that entails the movement
countries or places outside their usual environment for personal or business/profession purposes travelling
and tourism refers to the activities of these people called visitors. Consequently, visitors are a subset of
travellers.
The travelling and Tourism sector is the cluster of product units in different industries that provide goods and
services typically demanded by visitors. The growth of the tourism sector and its contribution to national
economic has festered to general recognition of tourism as a major job generation.
The Travelling and Tourism industry has already grown out of its nascent stage. The attainment
of maturity for such a fragmented industry had due to the enhancement of technology and infrastructure
development across the globe. Especially in India, after the foreign exchange crisis suffered by the Indian
economy in 1991, promotion tourism has been taken up as a major avenue for achieving economic growth.
Tourism is travel for leisure, recreational and business purpose. Tourist can be defined as people
who travel to and stay in places outside their usual surrounding for more that twenty-four hours and not
more than on consecutive year for leisure business & other purpose by the world travelling & tourism
organisation tourism is a known affairs in human life it has been an industry of vast dimension & eventually
supports economic & social growth tourism worldwide has experienced phenomenal growth with more 600
trillion people travelling annually travelling & tourism is the world’s largest industry, with revenue of about
half a trillion dollars a year & average five percent annual growth.
The problems faced by employees if a travelling and tourism agencies has a special place and
significance. Satisfied staffs at travelling and tourism agencies are considered to be the primary development
resources. The success of the travelling and tourist agency is not only measured by the achieved profit but
also by meeting interest of internal and external groups; or to be more prise, that of the owner of the agency,
employees, and of course customers. However, there is not a precisely defined formalized way to determine
the problems of employees is an important factor in the development of organization and human resources,
many tourism organisation conduct surveys to determine the problems of their employees because
dissatisfaction of job may cause more frequent absenteeism from work due to illness, inefficiency, frequent
injuries and staff turnover.
Travelling and tourism agency’s employees are commonly engaged in strategic planning as a
means of gaining competitive advantages in face of an increasingly uncertain dynamic and complex world
strategic analysis for the travelling and tourism agency. Environmental scanning and information sources
utilization is exploring the behaviour of travelling and tourism employees. A core component of strategic
planning is strategic (or SWOT) analysis, which entails the identification and assessment of internal strength
and weaknesses as well as external opportunities and threats. Superior performance is achieved, at least in
principle, of the organization is able to align its internal environmental (e.g. strategic direction completive
strategies, allocation of resource etc). To respond optimally to these external opportunities and threats. The
external component accordingly, is a critical aspect of strategic planning that is apprehended through a
process of environment scanning information source utilization. A potential challenge of employing a formal
environment scanning approach in travelling and tourism organizations defines as ‘the employment of
systematic methods to monitor and forecast those external forces and development that are not under the
direct control of the organization or its industry.’ The distinction is important because organization can exert
at least some influence over the task environment but little or none over the broad environment suggesting
the respective utility of proactive and reactive organization strategies.
Potential travel agent is certainly not short of option when it’s comes to researching and
arranging their trips. With more deals, agencies and service offerings then you could ever fully consider,
shopping to service has become about cutting through the noise rather than discovering something authentic.
1.2 Statement of the problem –
Travel agents face problem of leave, to communicate with customers, to collect client, unrealistic
demands of customers, personalised attention, reservations, and problems at booking stage, problems during
travelling phase, attitude of colleagues.
1.3 Relevance of the study-
Researcher travelling and tourism agent’s towards finding out real time problems. Travel agents
face problems of leave, to communicate with customers, to collect client, unrealistic demands of customers,
personalised attention, reservations, and problems at booking stage, problems during travelling phase,
attitude of colleagues.
5) To give suggestion.
Chapter No. 2
Literature Review
The multi-billion-dollar travel business is one of the largest industries in the world. Spending on
travel expected to increase significantly during the next ten years. Much of the travel will continue to be
business related; as business activity expands so will business related travel. At the same time, more leisure,
longer and more frequent vacations, shorter workweeks, and early retirements will also give people more
time to travel for pleasure.
A travel agent is defined as “Any person who sell travel product on a commission basis.” A
travel agency is a retail business that sells travel related products and services to customers, on behalf of
suppliers, such as airlines, cruise lines, hotels, railways, and may include sightseeing tour and package
holidays that combine several products. The agent work on commission basis, they are paid commission on
the product handled.
An agent shall not buy the product unless there is a specific customer request. Even through
agents represent the retail format of tourism, they do not keep stock.
Constantly changing airfares schedules and time required to analyze and choose vacation
packages, make travel planning difficult and time consuming consequently traveller often turn to travel
agents for assistance in making the best travel arrangements. Travel agents perform variety of functions for
the benefit of the traveller which are listed as below: -
1. Function of Motivation: -
Travel agents encourage people to travel and help them plan and prepare for the trip. Agents help
clients define their travel interests and needs, including time and budgets, Requirements. They work out
tentative plants and suitable alternatives and they make all arrangements.
2. Customer Information: -
Agents book tours for different clients they organise group tours and design trios for individuals.
Travel agents consult a variety of published and computer. Based sources for information on departure and
arrival times, economical fares, car rentals, and hotel rating and accommodation sources includes maps,
official guides, tariff books, internet and other reference materials to obtain schedule, fares, and related
information.
3. Travel Arrangements: -
Agents make airline, hotel, and car reservation. They make the reservation and issue itineraries
using computerised reservation and ticket system similar to those used by airlines. They also compute costs
and take deposits.
4. Customized Service: -
Apart from standard tour packages, a travel agent can customize a vacation a travel play by
arranging special accommodation, adapting a schedule to fit client needs, and designing group packages and
tours.
5. Sources of Information: -
Agents inform clients about customs regulation, passports, visas, exchange rates. They offer tips
on climate, prices, what to bring or buy and attraction worth seeing. They keep themselves up-to-date by
travelling, reading travel publications, and attending industry seminars and trade shows.
6. Provision of Foreign Currencies: -
They provide foreign currency and inform travels about the currency regulations prevailing at
schedule destinations. Provision of foreign currency to an intending foreign tourist is an important
function of a travel agent. the government of India allows an Indian traveller going abroad 3000 US $ the
travel agent will arrange for the purchase of foreign exchange on behalf on his intending travellers. This
facility will save a lot of time and harassment foe the intending tourists.
7. Market Information: -
Providing of market feedback is another important function of travel agents. The information
pertaining to the statistic and behaviour needs of the tourist shall help both public and private
organization for planning and directing effort.
Agent work indoors and usually share office with several other agencies; interruptions and lack
of privacy are common. Travel agents spent most of their time behind a desk conferring with clients,
competing paperwork, contacting airline and hotel for travel arrangements, promoting tour groups tours.
Working with people can be difficult and demanding especially with hard work to please clients. Work
may be changing their schedules. They may be under a great deal of pressure during vacation seasons.
Self-employed agents. Frequently work long hours.
8. travel information-
A retail travel agent provides necessary travel information to the general public. The
intending tourists come to the office of the travel agent seek information regarding their propose visit.
The travel agent should be a very knowledgeable man and should supply upto date and concrete
information relating to travel. He must have grate communication skill and he should be through in the
art of catching the potential customers. The knowledge of foreign language is a desirable qualification
for those working in a travel agency.
9. Preparation of itineraries: -
A tourist journey involves preparation of different types of itineraries. There are different
means of transport of with their respective advantages and disadvantages. A travel agent advices the
potential tourist to choose the most convenient course.
10. Liaison with providers of service: -
A travel agent should maintain constant contact with providers of various services like the
transport companies, hotel managers and providers of surface transport like motor cars from airport to
hotel and for sightseeing, etc.
11. Ticketing: -
Selling tickets to tourists for different modes of transport is a very important function of a
travel agent. Ticketing is not an easy job as the range of international air fares is very complex
computerized reservation system (CRS) has revolutionised the reservation system both for air and train
tickets and also a room in a hotel.
12. Insurance: -
Insurance for personal accident risks and risk for loss of baggage is an important function of
a travel agent.
A travel plan is not the same as itinerary; an itinerary is a document that states the booking
arrangements made prior to the trip, including times, dates, Destination, accommodation and transport. As
travel plan is broader in scope, the traveller or a package tour operator might formulate the travel plan.
Basic objectives of well-made travel plan travel agent are to=
1. Recommend tourism destination relevant to client needs.
2. Advice a client on planning for unforeseen circumstances on a trip, such as financial, legal and insurance
issues.
3. Explain the operations of booking procedures.
4. Explain the operation of car rental service, including booking procedures.
5. Provide information about operation of other transport service, including shipping, bus, rail, etc.
6. Provide details regards to the availability of accommodation options.
7. Advice on package tour operation. To satisfy their requirement.
8. Determine appropriate operational systems for management of a tourism service and
9. Consolidate available information and resource to plan a trip.
It is essential for the both agent and traveller to perfectly plan and prepare the schedule and
travelling well in travel. It is also important for making accessory arrangements and obtaining
conformation regard to the booking of hotel, onward booking arrangements, etc. the success of travel
depends on the effectiveness of advanced planning and role of travel agent occupies a key place in the
process. The travel plan between the objectives of travels whether it is independent or group travel.
2.16 Element of travel agent
A travel need certain skills and qualities for performing business related function effectively the
ability of the agent also reflects on the entire tourism industry as it is the starting point from where the
journey of a customer begins. When all arrangement is perfectly made and the customer well informed, it
contributes immensely to the satisfaction of the tourists and shall have a positive bearing on travel and
tourism industry. This also helps for repeat business, improves customer loyally and acts as a promotional
tool due to the positive word of mouth publicity by the satisfied customer.
Some essential qualities of a travel agent are given below:
1. An agent should have all the information pertaining to travel and tourism products.
2. The location of office should be conveniently accessible to the customers
3. The agent should be well versed with various immigration rules of different countries.
4. The staff of the travel agency should be courteous and customers friendly as they play key role in the
retention of customer and turning the prospects to a customer.
5. Should be prepared to work long hours as the international travelling is round the clock business
6. Capable of solving the problems of travellers and tourists at any time by missing in providing information.
7. Should establish good contacts with the providers of tourist product like hotels airlines, and other travel
business.
2.17 RETAIL TRAVEL AGENT
The retail travel agent providers a convenient location where the intending tourist may seek
information about his travel plans and then a location where he may purchase the various travel products he
need. The retail travel services such as obtaining travellers cheques foreign exchange, passport and visa.
The retail travel agent buys neither the seat nor the bed nor the tour from the principle until he
has a customer standing at his counter. He relieves the principle of the need to open his own sales outlets
over a wide area.
The functions of the travel agent are to provide information to provide access to the principles
stock via the reservation system and to facility travel arrangement by providing various ancillary services.
Only those agents who possess a principal’s appointment or licence are eligible for commission
on sales of the principles ticket. Since 50 percent of s travel agent’s turnover arises from airline is important.
Travel agent’s sources of income of income are as follows:
1. Commission on the sales he makes of the principal’s services
2. Commission earned from ancillary service, such as travel insurance and charges made for such services as
travellers cheques.
3. Income earned from short term investment of money received from his customers as deposits
4. Profit from the sale of his own if he operates as operator.
2.17What problems do travel agents face?
a. Unrealistic demands: -
One main problem that you can encounter: clients who are going to be more demanding than
others. They are paying for premium many service, but travel agent often deal with people who do not
understand or want hear the word “No”
a. Personalized attention: -
Luxury dental might also be more demanding of your time and also expect things like your
personal cell phone number.
b. Problems travel agents face and limitations of advertising: -
We believe that travel agents often face the challenge of being able to effectively and quickly
market and sell their excess inventory. (Seats hotel, rooms etc.)
The success of marketing excess inventory can have a sub standing impact on a travel agency’s
profitability. Almost all coasts of travel services are fixed. That is, the costs do not very with sales.
A relatively small amount of unsold inventory can have a significant impact on the profitability
of Travel Company.
Travel agents believe that travel agencies need a fast flexible and cost effective solution for
marketing excess inventory.
d. Increasing price transparency: -
Increasing price transparency travel agents aren’t naive when it comes to pricing their trip
they’re sensible enough to shop around and find the best deal and they certainly won’t be fooled into paying
over the odd when they know how many potential options there are. This has made an already competitive
market even more competitive, meaning that current agents of travel agency need to stand out less obvious
ways that just undercutting their rivals.
e. Creator travel agent’s independence: -
Creator travel agent’s independence, in certain parts of the world travel agent are keen to get out
and explore with little independence they are sorry enough to know what they want and new to get it, no
longer need to have everything arranged for them. Whilst attitude can be leveraged to say, offer self-drive
tours, the general relines on travel services providers has lessened.
f. Decreasing customer loyalty: -
Decreasing customer loyalty with, more holiday bargains on the internet than you can imagine,
along with a host of small agencies and big hitters vying the attention of potential travel agents, loyalty is a
rare thing in today’s market.
The rise of the sharing economy, has left many travel agencies in the lurch wondering how they
can tap into a trend that deliberately leaves them out of the equation huge competition in the
Travel industry has been the analyst for many bold dais, and it may well be the travellers
appreciate the authenticity of peer to services more.
Chapter No. 3
Profiles of Travel agencies
1. BHARAT TRAVALS
Bus service in all over Maharashtra.
Nagpur, Indore, Dhule, Nandurbar, Shahada, Ambalner, Chopda.
Volvo, 2 X 2 A/C, Non-A/C bus, 50 seater Bus Booking, all types of car on the rent.
Address: - Pragati Towers, opposite near shivajinagar, S.T. Stand, Pune-411005.
Travel agent- Rajesh Shinde
Contact No.: - 9763603789
9922687979
Chapter No. 4
Data Analysis
Data Analysis
❖ Observation:-
1. 13% of employees are from age group of 20-25.
2. 54% of employees are from age group of 25-30.
3. 13% of employees are from age group of 30-35.
4. 20% of employees are from more than 30 of age group.
10,000-15,000 8 53%
15,000-20,000 4 27%
More than 20,000 1 7%
❖ Observation:-
1. 13% of employee earns 5,000 to 10,000 salaries per month.
2. 53% of employee earns 10,000 to 15,000 salaries per month.
3. 27% of employee earns 15,000 to 20,000 salaries per month.
4. 7% of employee earns more than 20,000 salaries per month.
5.3 From how many years have been working in this travelling and tourism agency?
Particulars No of Respondent Percentage
0-3 Years 4 27%
3-5 Years 6 40%
5-7 Years 2 13%
More than 3 20%
❖ Observation: -
1. 27% 0f employees are working from 0-3 years in travelling agency.
2. 40% 0f employees are working from 3-5 years in travelling agency.
3. 13% 0f employees are working from 5-7 years in travelling agency.
4. 20% 0f employees are working from more than 7 years in travelling agency.
Promotion 4 27%
Leaves 4 27%
❖ Observation: -
1. 46% of employees are motivated by Factor of Salary Crease.
2. 27% of employees are motivated by Factor of Promotion.
3. 27% of employees are motivated by Factor of Leaves.
Agree 8 50%
Disagree 4 25%
Average 4 25%
❖ Observation: -
1. 50% 0f employees satisfied with working hours.
2. 25% 0f employees disagree with working hours.
3. 25% 0f employees are average with their working hours.
❖ Observation: -
1. 44% of employees’ physical working condition is satisfactory.
2. 31% of employees are disagree with physical working condition.
3. 25% of employees’ physical working condition is satisfactory.
❖ Observation: -
1. 23% of Agencies provided medical facilities to their employees.
2. 77% of Agencies provided medical facilities to their employees.
5.9 Are you satisfied with welfare facilities provide to employees by agency?
Particulars No of Respondent Percentage
Yes 3 20%
No 12 80%
❖ Observation: -
1. 20% of employees are satisfied with welfare facilities provided by agency.
2. 80% of employees are not satisfied with welfare facilities provided by agency.
Competition 7 47%
❖ Observation: -
1. 47% of the employees are facing competition challenges.
2. 33% of the employees are facing customer satisfaction challenges.
3. 20% of the employees are facing bad behavior of senior challenges
Yes 9 40%
No 6 60%
❖ Observation: -
1. 40% of agency pressurized agents to collect clients.
2. 60% of agency pressurized agents to collect clients.
5.12 Is your customers satisfied with your service?
Particulars No of Respondent Percentage
Yes 7 46%
No 4 27%
Average 4 27%
❖ Observation: -
1. 46% of customers are satisfied with service.
2. 27% of customers are not satisfied with service.
3. 27% of customers are average with their service.
5.13 Dose your organization organize any guidance program or training program for employee?
Particulars No of Respondent Percentage
Yes 2 13%
No 13 87%
❖ Observation: -
1. 13% of travel agencies organize guidance program or training program.
2. 87% of travel agencies are not organize guidance program or training program.
5.14 Do you think there are good career prospect in your organization?
Particulars No of Respondent Percentage
Yes 6 40%
No 9 60%
❖ Observation: -
1. 40% of employees are think there are good career prospect in their organization.
2. 60 of employees are think there are not good career prospect in their organization.
Yes 7 47%
No 8 53%
❖ Observation: -
1. 47% 0f employees are face problems while using foreign languages.
2. 53% 0f employees are not face problems while using foreign languages.
Yes 12 80%
No 3 20%
❖ Observation: -
1. 80% of employees are familiar with online-booking tools.
2. 20% of employees are not familiar with online-booking tools.
50-150 4 27%
150-250 7 46%
❖ Observation: -
1. 27% of employees do less than 50 transitions in an average day.
2. 27% of employees do 50-150 transition in an average day.
3. 46% of employees do 150-250 transaction in an average day.
Chapter No. 5
Findings
Findings
1. Maximum respondents are from age group of 20-25
2. Maximum respondents earn 10,000-15,000 salary per month.
3. Maximum respondents are working in this agency from 3-5 years.
4. Maximum respondents are motivated for doing work due to salary increase.
5. Maximum respondents are satisfied with working hours.
6. Maximum respondents are satisfied with physical working conditions.
7. Maximum respondents’ job satisfaction level is good.
8. Maximum travel agencies are not providing any medical facility for employees.
9. Maximum respondents are not satisfied with welfare facilities provide to employees by agency.
10. Competition is the biggest challenge face by the travelling agent.
11. Maximum travel agencies are not pressurized to collect clients.
12. Maximum customers are satisfied with service provided by the travel agency.
13. Maximum travel agencies are not organizing any guidance program or training program for
employee.
14. Maximum respondents are think that there are not good career prospect in your organization
15. Maximum respondents are face problems while using foreign languages.
16. Maximum respondents are familiar to online-booking tools.
17. Maximum respondents are doing 150-250 calls or transactions do you in an average day.
Chapter No. 6
Suggestions
Suggestions
1. Increment in salary
2. Leaves should be given while in need.
3. Working hours should be limited.
4. Senior should have to behave politely.
5. Staff or colleagues should co-operate with each other.
6. Clients have to understand and have to do mutual co-operation with travel agent.
7. Agency should not pressurize for agents to collect clients.
8. Incentive should be given on salary.
Chapter No. 7
Conclusion
Conclusion
For providing exceptional customer service companies must do two things for their employees
train them adequately, and treat them well as internal customers.
By doing so, they will reap the rewards of increased customer and employee loyalty in order to
enjoy internal customer services has to start at the top and percolate down to the ken line staff. Employees
need support and leadership. There seems to be just two reasons to deliver excellent customer service; repeat
business and happiness. Sales turn prospects into new customer service turns customers into repeated
customers an excellent customer service while on board will make most of the frequent flyer schemes
redundant service also makes customers happy. Happy customer is much easier to deal with than irate
customer.
A company serious about delivering quality service to its customers must first try and diagnose
current attitude, behaviours beliefs and values of the employees of the company. Identification of the key
issues and obstacles that prevent the employees of the company them achieving excellence in customer
service should be the Next’s logical step Monitoring current customer satisfaction by conducting customer
surveys and focus groups should be an integral part of the firm’s activities. Based on the peculiarities of the
service being offered, quality service performance standards need to be established. Developing systems to
ensure total organization “buy-in” is the top management’s responsibility once the standard is established,
systems should be put in place to measure quantitative and qualitative results that exceptional customer
service creates. Creating feedback and reward system is of paramount importance in creating an
environment that fosters quality among employees internal marketing holds the key to better service.
❖ Bibliography
1. Travel & Tourism- A Global scenario- By Keka Lahiri
2. Travel & Tourism Management- By VV Vara Prasad
V BT Sundari
3. Research Methodology- By Dr. Va. Bha. Patil
By Prashant Publication
4. Website: a) http:/www.quora.com
b) http;/www.clicltravel.com
Questionnaire
“An Analytical study of problems faced by employee of the travelling and tourism agency”
Name of Employee – _________________________________________________________
Address -- _________________________________________________________
Age -- _________________________________________________________
Family Size -- _________________________________________________________
Income -- _________________________________________________________
1) From how many years have been working in this travelling and tourism agency?
a) 0-3 years
b) 3-5 years
c) 5-7 years
d) More than
11) Dose your organization organize any guidance program or training program for employee?
a) Yes
b) No
12) Do you think there are good career prospect in your organization?
a) Yes
b) No
Suggestions:-
_______________________________________________________________________________________
_______________________________________________________________________________________
__________________________________________________