COMPANY PROFILE

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the
Aditya Birla Group and Sun Life Financial Inc., a leading international financial
services organisation. The local knowledge of the Aditya Birla Group combined
with the expertise of Sun Life Financial Inc., offers a formidable value proposition
to customers.

Sun Life Financial and its partners today have operations in key markets
worldwide, including India, Canada, the United States, the United Kingdom, Hong
Kong, Philippines, Japan, Indonesia, China and Bermuda. Sun Life Financial Inc.
had assets under management of over US$ 386.82 billion, as on 31 March 2007.
Sun Life Financial Inc. is a leading performer in the life insurance market in
Canada.

BSLI in its five successful years of operations has contributed significantly to the
growth and development of the life insurance industry in India. It pioneered the
launch of Unit Linked Life Insurance plans amongst the private players in India. It
was the first player in the industry to sell its policies through the Bank assurance
route and through the internet. It was also the first private sector player to
introduce a pure term plan in the Indian market. This was supported by sales
practices, which brought a degree of transparency that was entirely new to the
market. The process of getting sales illustrations signed by customers, offering a
free look period on all policies, which are now industry standards were introduced
by BSLI.

Being a customer centric company, BSLI has invested heavily in technology to

build world class processing capabilities. BSLI has covered more than one and a
half million lives since inception and its customer base is spread across 100 cities
in India. All this has assisted the company in cementing its place amongst the
leaders in the industry in terms of new business premium income. Birla Sun Life
Insurance (BSLI), one of the leading private life insurers in India today announced
the inimitable achiever, cricketer Kapil Dev as their corporate brand ambassador.
The cricketing supremo will be endorsing BSLI in all its marketing initiatives.
Birla Sun Life Insurance is a value-driven brand which has a national brand recall
of 70 per cent. The objective of appointing a brand ambassador is to grow its brand
recall as it goes national in its distribution reach and fuel business growth. As a
brand ambassador, Kapil Dev will play a key role in the brand and product
marketing and promotional activities. BSLI has always used an integrated
marketing approach, which will be strengthened further.

Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director,

Financial Services, Aditya Birla Group and currently incharge of BSLI expressed,
"The Birla Sun Life Insurance business distribution network is national in nature
covering more than 1000 points across the country .We have made our entry in
several tier I and tier II towns. It is therefore very important for the brand to
connect at the grassroot level and create trust. We believe that our association with
Kapil Dev as our brand ambassador will help us create this connect in a shorter
period of time. We therefore now have two strong connects — our parent brand
Birla and our brand ambassador Kapil Dev".

Kapil Dev, also known as the Haryana Hurricane, was born on 6 January 1959 in
Chandigarh. He played his first competitive game of cricket at the age of 13 years
and made his test debut on 16 October 1978 at Faisalabad against Pakistan. Kapil
Dev remained India's top strike bowler for almost 15 years. His extraordinary test
match figures of more than 5000 runs and 434 wickets along with 64 catches show
that he was a world class cricketer and an all-rounder. He has raised the mantle of
India to sporting glory by winning us the World Cup.
In a study conducted by BSLI, Kapil Dev connected extremely well with the life
insurance category and had high acceptance by the masses. Our survey suggests
that he is seen as a very good fit for the BSLI brand. He is very much loved and
respected by a vast majority of the population.

On 26 November 2006, Birla Sun Life was host the annual golf tournament at the
Chembur Golf Club in Mumbai where Kapil Dev was participate.

About Birla Sun Life Insurance

Birla Sun Life Insurance Company Limited is a joint venture between the Aditya
Birla Group, one of the largest business houses in India and Sun Life Financial
Inc., a leading international financial services organisation. The local knowledge of
the Aditya Birla Group combined with the expertise of Sun Life Financial Inc.,
offers a formidable protection for your future.

Birla Sun Life Insurance (BSLI), in its five successful years of operations, has
contributed significantly to the growth and development of the life insurance
industry in India. It pioneered the launch of unit linked life insurance plans
amongst the private players in India. It was the first player in the industry to sell its
policies through the banc assurance route and through the internet. It was the first
private sector player to introduce a pure term plan in the Indian market. This was
supported by sales practices which brought a degree of transparency that was
entirely new to the market. The process of getting sales illustrations signed by
customers and offering a free look period on all policies, which are now industry
standards, were introduced by BSLI. Being a customer-centric company, BSLI has
invested heavily in technology to build world class processing capabilities. BSLI
has covered more than a million lives since inception and its customer base is
spread across more than 1000 towns and cities in India. All this has assisted the
company in cementing its place amongst the leaders in the industry in terms of new
business premium income. The company's current capital base is Rs.520 crore.

About the Aditya Birla Group

The Aditya Birla Group has a turnover close to Rs.38,000 crore (as on 31 March
2008) and is one of the largest business houses in India. It enjoys a leadership
position in all the sectors in which it operates. With over 75 business units
spanning the South East Asian belt, Africa, Canada and the UK among others, it is
reckoned as India's first multinational corporation. The group is anchored by
72,000 employees and has seven lakh shareholders, with a market capitalization of
Rs.53,400 crore.

About Sun Life Financial Inc.

Sun Life Financial Inc. is a leading international financial services organisation

providing a diverse range of wealth accumulation and protection products and
services to individuals and corporate customers. Tracing its roots back to 1865,
Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Hong Kong,
the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31 March
2008, the Sun Life Financial group of companies had total assets under
management of US$ 343 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol "SLF".