SURVEY

YOUR MESSENGERS

Haward Rivera Arbelaez

Monica Arango Castillo

Group #8

SURVEY
YOUR MESSENGERS

SERVICIO NACIONAL DE APRENDIZAJE - SENA

MARKET MANAGEMENT TECHNOLOGY
March 22, 2019
 SURVEY
YOUR MESSENGERS

1. OBJECTIVES

This survey in our market study will help us to have a clear notion of the amount
of target market that will have to acquire the good or service that we intend to
sell, within a defined space, during a medium-term period. Additionally, the
market study will indicate if the characteristics and specifications of the service
or product correspond to those that the client wishes to purchase. It will also tell
us what type of customers are those interested in our assets, which will serve to
guide the production of the business. Finally, it will give us the information about
the appropriate price to place our good or service and compete in the market, or
impose a new price for some justified reason.
In addition to the fact that the survey will allow us to obtain and elaborate data
quickly and efficiently, one of the main objectives is to provide information to the
company about the needs of the market, helping it to define strategies and
achieve objectives.

Based on this general objective, the following specific objectives are

established:
• Know the acceptance that the product or service would have.
• Know the most important characteristics of consumers.
• Know some relevant consumption patterns.
• Estimate the opinions, knowledge, perceptions of the target market

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 SURVEY
YOUR MESSENGERS

2. SURVEY

 What sector of your company?

( ) commercial
( ) massive
( ) services
( ) values

 How do you handle your messenger?

( ) own
( ) third
( ) secretary
( ) occasional

 Would you use an allied messenger service?

( ) yes
( ) do not
( ) maybe

 How often do you use the messenger in the day?

( ) 1 to 3
( ) 3 to 5
( ) 5 to 7
( ) more than 7

 what means of payment you prefer for your courier service?

( ) cash
( ) consignment
( ) transfer
( ) prepaid

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 SURVEY
YOUR MESSENGERS

 Why would I choose a messenger service?

( ) economy
( ) speed
( ) trust
( ) added valves

 Would the presentation of a messenger be important?

( ) yes
( ) do not
( ) maybe
( ) indifferent

 What time does the messenger use most?

( ) between 8am and 10am

( ) between 10am and 12pm
( ) between 2pm and 4pm
( ) between 4pm and 6pm

 What kind of items do you send with the messenger?

( ) documents
( ) packages
( ) values
( ) others

 What is the location of your company?

( ) Bogota
( ) Medellin
( ) Cali
( ) others

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 SURVEY
YOUR MESSENGERS

3. INTEREST OF INFORMATION

With this survey we aim to achieve a better segmentation of the market and at
the same time develop more effectively the product or service we are offering to
arrive with a better structured offer where that client or target market we want to
attack, that is why a questionnaire has been used simple and practical in which
we want to know the interests of the market and how they would see the project
as a business model.