QUESTIONNAIRE

A Critical Study on the Socio-economic, Behavioural, Perceptional and

Academic Impact of Mass Media on the College Youth with a Special Reference
to Tiruchirappalli District, Tamil Nadu

PART - A
PERSONAL DATA

1.Age :

2.Sex : Male / Female

3.Educational Qualification : UG / Arts / Science

PG / Arts / Science

4.The course undergoing now :

5.Whether Hosteller or Day Scholar : Hosteller / Day Scholar

6.Religion : Hindu / Christian / Muslim / Others

7.Type of Family : Joint / Nuclear

8.Family Size :

9.Annual Income of the Family :

10.Annual expenditure towards

education :

11.Annual expenditures towards

purchase of books, newspapers,
magazines etc. :

12.Type of Community : Rural / Urban

13.Type of College : Rural College / Semi Urban College/

Urban College
 PART-B
GENERAL INFORMATION
Kindly read the following and for each question please tick () the response which
suits your opinion most appropriately.
1.What are the newspapers you read regularly?
( )
a) The Hindu b) The New Indian Express
c) Dinamalar d) Dinathanthi
e) Dinaboomi f) Dinakaran
g) Dinamani h) Malai Murasu
i) Malai Malar j) Any other
2.What are the magazines you read regularly?
( )
a) India Today b) Front Line
c) The Week d) Out Look
e) Health f) News Week
g) Computer Today h) Sport Star
i) Competition Success j) G. K. Today
k) Femina l) Fantasy
m) Any other
3.What are the T.V. Channels you watch regularly?
( )
a) Sun TV b) Raj TV
c) Vijay TV d) Zee TV
e) M TV f) Star Movies
g) Home TV h) Asianet
i) Star Sports j) ESPN
k) ATN l) Discovery
m) National Geographic n) V Channel
o) Cartoon Network p) Animal Planet
q) Doordarshan r) BBC
s) Fashion TV t) Others (specify)
4.How many hours do you watch TV every day?
( )
a) Less than 2 hr b) 2 to 4 hr
c) 4-6 hr d) 6-8 hr
e) more than 8 hr
5.What are the programmes you watch on the TV?
( )
a) Children based b) Serials
c) Movies d) Sports
e) Quiz f) Competitions
g) Music h) Religious
 i) Comedy j) Documentaries
k) Others (specify)
6.What are the areas you browse on the internet?
( )
a) Commercial (dot.com) b) Educational
c) Chatting d) e-mail
e) Entertainment f) Others (specify)
PART-C
BEHAVIOUR AND ATTITUDES

Read the following statements and encircle any number 1, 2, 3, 4, 5 given next to
each statement which corresponds to your opinion most appropriately. The numbers
indicate:
 - Strongly Agree,  - Agree,  - Undecided,  - Disagree,  - Strongly Disagree

1. The portrayal of violence and sex through

the media does not lead to immoral 1 2 3 4 5
behaviour among college youth.

2. Suicidal attempts committed by college

youth at times of failure could be attributed 1 2 3 4 5
to mass media.

3. The aggressive (rebellious) behaviour of

college youth could be attributed to mass 1 2 3 4 5
media.

4. Mass media negatively influence the moral

strength and good manners of college 1 2 3 4 5
youth.

PART-D
PERSONAL AND SOCIAL LIFE

Read the following statements and encircle the correct response category which suits
your opinion most appropriately. The response categories indicate the following:
 - Strongly Agree,  - Agree,  - Undecided,  - Disagree,  - Strongly Disagree

1. Media has improved the learning abilities

and skills of college youth. 1 2 3 4 5

2. Mass media enhances the creativity of

college youth. 1 2 3 4 5
 3. The dressing habits of college youth are
influenced by mass media. 1 2 3 4 5

4. The internet has decreased the number of

friends among the college youth. 1 2 3 4 5

5. The time spent on games and sports by

college youth has been considerably 1 2 3 4 5
reduced by TV and Internet.

6. The involvement of college youth in anti-

social activities could be attributed to the 1 2 3 4 5
mass media.

7. Advertisements on the media force the

college youth to buy the expensive 1 2 3 4 5
products even when they cannot afford.

8. College youth today prefer a cheap paper

back with a spine chilling picture on the 1 2 3 4 5
cover page.

9. Talk shows, debates, discussions,

interviews on sex related topics on the 1 2 3 4 5
media have spoilt the college youth.

10. Great personalities on the media inspire the

college youth. 1 2 3 4 5

11. Mass media has made socialization easier

among college youth and teachers. 1 2 3 4 5

12. Cinema helps the college youth in

forgetting their worries and failures and 1 2 3 4 5
thus helps them to change for the better.

13. Media helps the college youth in taking

major decisions in life. 1 2 3 4 5

14. Mass media help in the spiritual growth of

the college youth. 1 2 3 4 5

15. Media inculcates higher standards and

teach true values of life. 1 2 3 4 5
 16. One of the factors for college youth to
become aggressive is the telecast of world 1 2 3 4 5
wrestling federation on the media.

PART-E
ACADEMIC PERFORMANCE
Read the following statements and encircle the correct response category for each
mass media that suits your opinion most appropriately in the space provided against
each statement. The response categories indicate the following:
 - Strongly Agree,  - Agree,  - Undecided,  - Disagree,  - Strongly Disagree

1. The college students use to spend more time on:

Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5
2. Which one affects the interest in study and mood to study:
Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5
3. Which has contributed to the good academic performance of college youth:
Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5
4. Which corrupts the minds of college youth more and thus affects their academic
performance:
 Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5
5. Those college youth who are addicted to pornography show poor academic
results:
Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5
6. Absenteeism among college youth could be attributed to the mass media:
Magazines 1 2 3 4 5
Books 1 2 3 4 5
Newspapers 1 2 3 4 5
Internet 1 2 3 4 5
T.V. 1 2 3 4 5
Cinema 1 2 3 4 5

PART-F
GENERAL PERCEPTIONS
Read the following statements and encircle the number 1, 2, 3, 4 and 5 given next to
each statement which correspond to your opinion most appropriately. The numbers
indicate:  - Strongly Agree,  - Agree,  - Undecided,  - Disagree,  - Strongly
Disagree
1. Mass media has brought about a
revolutionary change in the attitude of 1 2 3 4 5
women towards work.

2. If one keeps company with good writers

and producers, he is recognized as a 1 2 3 4 5
person of worth.

3. Television has a powerful role in

entertaining the elderly, lonely, house 1 2 3 4 5
bound and thus strengthens family life.
 4. In the absence of family peers and school
friends, television and magazines have
1 2 3 4 5
become the most compatible substitute for
counselling.

5. Mass media have led to enormous

advancement in the field of business and 1 2 3 4 5
education.

6. Mass media are capable of moulding the

minds of the viewers. 1 2 3 4 5

7. Mass media is an important tool for

improving the talents and moral strengths 1 2 3 4 5
of college youth.

8. Mass media plays a major role in initiating

social change. 1 2 3 4 5

9. Tele-serials of the televisions cause

difference of opinion among the family
1 2 3 4 5
members and create unnecessary family
problems.

10. Mass media keeps a person well-informed

about the society only through various 1 2 3 4 5
news reports.

11. The portrayal of violence has created too

many terrorists in our country. 1 2 3 4 5

12. Well established magazines and

newspapers frequently use sex and
1 2 3 4 5
sensationalism to build circulation and
audience.

13. Almost all the books and magazines

contain sex-related matters. 1 2 3 4 5

14. Almost all the youth turn to the exciting

cinema section first and then go about 1 2 3 4 5
reading other news.

15. Books and magazines are affecting their

personality and certainly not in a healthy 1 2 3 4 5
way.
16. Mass media has convinced the viewers that
corruption is unavoidable in the present 1 2 3 4 5
society.

17. Mass media tend to make the viewers live

in a dream world of unreality. 1 2 3 4 5

18. Due to the influence of mass media, local

cultures and community traditions are fast 1 2 3 4 5
disappearing.

19. Newspapers, magazines and cinema exist

today just to make money. 1 2 3 4 5

20. Mass media has brought about economic

development. 1 2 3 4 5