A THESIS REPORT ON

“IMPACT OF BRAND PERSONALITY ON CONSUMER

BEHAVIOUR : A COMPARATIVE STUDY BETWEEN ADIDAS
AND NIKE IN GUWAHATI.”

A DISSERTATION SUBMITTED FOR PARTIAL FULFILMENT OF THE

REQUIREMENT FOR THE DEGREE OF

MASTERS OF BUSINESS ADMINISTRATION

ASSAM DOWN TOWN UNIVERSITY

SESSION 2017-2019

SUBMITTED BY

PURABI BAISHYA

ROLL NO.- 1731065

REG. NO.- MBA(TP)/00867/2017-18

SUBMITTED TO
PROF. RISHI CHAKRAVORTY
ASSISTANT PROFESSOR
DEPARTMENT OF MANAGEMENT
 DECLARATION
I, Purabi Baishya, a student of MBA(TP) 4th semester, Assam Down Town
University, Panikhaiti, Guwahati-26, do hereby declare that this thesis report on
“Impact of Brand Personality on Consumer Behaviour : a comparative
study between Adidas and Nike in Guwahati, has been prepared by me as a
part of the requirement of the MBA programme, under the guidance of Mr.
Rishi Chakraborty, Assistant Professor, Dept. Of Management, ADTU,
(Institutional guide).

I further declare that this thesis report has not been submitted to any other
organisation earlier for awarded of any degree.

Name of the student : Signature:

Purabi Baishya Date:

MBA(TP) 4th Semester Place:

Panikhaiti-26
 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to our respected Mrs. Seema

Sarma (The Dean of Faculty),Dept. Of Management, Assam Down Town
University for the extension of the university facilities which enabled me to
complete this project.

I also thank Mr. Bidyut Bikash Das, H.O.D, Department of

Management ,Assam Down Town University for his valuable suggestion and
assistance throughout the project.

I owe my achievement to the inspiration and kind guidance to my

respected Mr. Rishi Chakraborty, Assistant Professor of Department of
Management, Assam Down Town University and I am thankful for her
sincere guidance as my Internal Guide to successfully complete my project.

I express my sincere thanks to the advisory committee members and staffs,

Department of Management for their continuous monitoring and assessment.