A

PROJECT REPORT

ON

A STUDY ON CONSUMER PERCEPTION TOWARDS BRANDED

CLOTHES IN CENTRAL FUTURE LIFESTYLE FASHION AT

Submitted in the partial fulfillment for the award of

Bachelor of Commerce (B.Com)

2019-2020

MATS University, Raipur

PROJECT GUIDE: SUBMITTED BY:

ARCHI DUBEY HARSHA TANDI

ASSISTANT PROFESSOR MU17BCM076

 CERTIFICATE OF HOD
DR. UMESH GUPTA

Head of the Department

Mats School of Business Studies

E-Mail: tgm@matsuniversity.ac.in Date:

APPROVAL CERTIFICATE

This is to approve that the work presented in the project titled A STUDY ON CONSUMER
PERCEPTION TOWARDS BRANDED CLOTHES IN CENTRAL FUTURE
LIFESTYLE FASHION AT was carried out by HARSHA TANDI and submitted for the
partial fulfillment of the requirement for the award of the degree of Bachelor of Commerce
in Mats University is the original work carried out under the guidance and supervision of
ARCHI DUBEY and that no part of this work has been submitted elsewhere for the award of
any degree or diploma.

DR. UMESH GUPTA

Head of the Department

 EXAMINER’S CERTIFACTE
This is to certify that HARSHA TANDI student of B.COM 5th semester, MATS
UNIVERSITY, learning Center Raipur has submitted the project report A STUDY ON

CONSUMER PERCEPTION TOWARDS BRANDED CLOTHES IN

CENTRAL FUTURE LIFESTYLE FASHION AT for the partial fulfillment of
the award of B.COM 5th semester and has completed this project in scheduled time.
We approve the sincere work done on this project and the project report.

INTERNAL EXAMINARE EXTERNALEXAMINARE

 DECLARATION BY CANDIDATE
I HARSHA TANDI hereby declare that this project is record of authentic work carried out
by me during the academic year 2019-2020 Submitted in partial fulfillment of the degree of
bachelor of commerce to Mats University has not been submitted to any other university or
institute towards the award of any degree to the best of my knowledge and belief.

Signature of student

HARSHA TANDI
 ACKNOWLEDGEMENT
With great pleasure I would like to present my sincere gratitude to ARCHI DUBEY our
teacher for helping me throughout my project and providing her guidance to me. I would also
like to take this opportunity to thank our H.O.D DR. UMESH GUPTA, coordinator of Mats
School of Business Studies, for giving us this project which made us gain practical
knowledge in the field.

I express my heartiest thanks to the faculties for giving me an opportunity to work under their
guidance in their esteemed organization and providing me necessary resources for my
project.

I would like to extend my sincere thanks to all the respondents to whom I visited for giving
their support and valuable information which helps me in completing my project work. I
would also thank my institution and my faculty members without whom this project would
have been a distant reality.

I would also like to thank my parents and friends who helped me to make this project and
motivated me to complete it on time.

HARSHA TANDI

B.Com Vth Semester

 INDEX

CHAPTER CONTENTS PAGE

NO.

1-7
1 INTRODUCTION

COMPANY PROFILE
2 8-13

RESEARCH METHODOLOGY
3 14-17

ANALYSIS AND INTERPRETATIONS OF

DATA
4 18-28

29
5 FINDINGS

CONCLUSION, LIMITATIONS AND

6 RECOMMENDATIONS 30-32

APPENDICES
 Bibliography
 Questionnaire 33-35