A STUDY ON WHETHER FRANCHISING IS A

PROFITABLE BUSINESS IN INDIA

A PROJECT SUBMITTED TO HSNCU UNIVERSITY, MUMBAI FOR

PARTIAL COMPLETION OF THE DEGREE OF THIRD YEAR OF
BACHELOR IN BANKING & INSURANCE
UNDER THE FACULTY OF MANAGEMENT

BY
RISHI JIGNESH DEDHIA
ROLL NO 15

UNDER THE GUIDANCE OF

Dr. RITIKA PATHAK

KISHANCHAND CHELLARAM COLLEGE D.W ROAD,

CHURCHGATE, MUMBAI-400020.
MARCH 2023
 A STUDY ON WHETHER FRANCHISING IS A
PROFITABLE BUSINESS IN INDIA

A PROJECT SUBMITTED TO HSNCU UNIVERSITY, MUMBAI FOR

PARTIAL COMPLETION OF THE DEGREE OF THIRD YEAR OF
BACHELOR IN BANKING & INSURANCE
UNDER THE FACULTY OF MANAGEMENT

BY
RISHI JIGNESH DEDHIA
ROLL NO 15

UNDER THE GUIDANCE OF

Dr. RITIKA PATHAK

KISHANCHAND CHELLARAM COLLEGE D.W ROAD,

CHURCHGATE, MUMBAI-400020.
MARCH 2023
 Declaration by Learner

I the undersigned / Mr. RISHI JIGNESH DEDHIA ROLL NO.15 TYBBI hereby, declare
that the work embodied in this project work titled “ A STUDY ON WHETHER
FRANCHISING IS A PROFITABLE BUSINESS IN INDIA”, forms my own contribution
to the research work carried out under the guidance of Dr. RITIKA PATHAK is a result
of my own research work and has not been previously submitted to any other University for
any other Degree/ Diploma to this or any other University.
Wherever reference has been made to previous works of others, it has been clearly indicated
as such and included in the bibliography.
The learner has complied with the provisions of the UGC (Promotion of Academic Integrity
and Prevention of Plagiarism in Higher Educational Institutions) Regulation 2018.
I, here further declare that all information in this document has been obtained and presented
in accordance with academic rules and ethical conduct.

RISHI JIGNESH DEDHIA

Name and signature

Certified by

Name and Signature

Dr. Ritika Pathak
 KISHANCHAND CHELLARAM COLLEGE D.W ROAD,
CHURCHGATE, MUMBAI-400020.

Certificate

This is to certify that Mr. Rishi Jignesh Dedhia, Roll No. 15 (Roll No & Class) has
worked and duly completed her/his Project work for the degree of Bachelor Banking And
Insurance under the Faculty of Commerce in the subject of Marketing and her/his project is
entitled “A STUDY ON WHETHER FRANCHISING IS A PROFITABLE BUSINESS IN
INDIA” Under my supervision. I further certify that the entire work has been done by the
learner under my guidance and that no part of it has been submitted previously for any
degree or diploma of any University.
It is her/his own work and facts reported by her/his personal findings and investigations

Course Co-Ordinator I/c Principal

Dr. Ritika Pathak Dr. Tejashree Shanbag

Project Guide/ Internal Examiner

Dr. Ritika Pathak

External Examiner

Date of submission
 ACKNOWLEDGEMENT

I would be failing in my duty if I do not acknowledge the numerous people who have helped
me in the completion of this research paper.
I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this research paper.
I take this opportunity to thank HSNC University for giving me chance to do this project.
I would like to thank my I/c Principal, Dr. Tejashree Shanbhag for providing the necessary
facilities required for the completion of this project.
I would also like to express my sincere gratitude towards my Project Guide, Dr. Ritika Pathak
whose guidance and care made the project successful.
I would like to thank my College Library, for having provided various reference books and
magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly helped me in
the completion of the project especially my Parents and Peers who have supported me
throughout my project.
SR No Index Pg No

1 Introduction 2-4

2 Franchising 5-17
2.1 Franchising Businesses in India
2.2 Emergence of Franchising in India
2.3 Advantages of Franchising
2.4 Disadvantages of Franchising
3 Future of Franchising 18-25
3.1 Trends
3.2 Scope of Franchising in India
4 Franchisee Marketing 25-56
4.1 What is franchise marketing
4.2 Franchise marketing plan
4.3 Franchise agreement
4.4 Difficulties in franchise marketing
5 Review of Literature 57-62
a. Objectives of The Research
b. Sampling Data & Method
c. Restrictions or Limitations
d. Data Collection
e. Hypothesis
6 Primary Data 63-69
(Data Analysis & Data Interpretation)

7 Secondary Data 70-72

8 Recommendations/Conclusion 72-74

9 Bibliography 76-77

10 Annexures 78-80