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Home Shop 18
Home Shop 18
• Customers prefer to use the internet more to spread the message that
they have purchased a product via a TV channel and find similar people
who can validate that it is OK to do that.
• Payment mechanisms have and will evolve with time. Homeshop18 is
one of the 1st ones to introduce Cash-on-delivery model which is not
without its challenges
• Cash on Delivery
• 35% of buyers are from the metros; 65% Tier II and Tier III cities
• 2 Million Customers