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    Shynne Abadiano
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    Nike failed to properly select and implement a new demand projection model, resulting in a large gap between demand and supply. As one of the world's leading athletic brands, Nike previously used an inaccurate forecasting approach that prompted them to change techniques. They selected a new modernized forecasting software from i2 but failed to consider important implementation factors. This led inventory management problems as demand greatly exceeded supply. Nike then took remedial measures to address the issues caused by the improper forecasting model selection and implementation.

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    Cases

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    CASE STUDY.docx Forcasting

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    Nike failed to properly select and implement a new demand projection model, resulting in a large gap between demand and supply. As one of the world's leading athletic brands, Nike previously used an inaccurate forecasting approach that prompted them to change techniques. They selected a new modernized forecasting software from i2 but failed to consider important implementation factors. This led inventory management problems as demand greatly exceeded supply. Nike then took remedial measures to address the issues caused by the improper forecasting model selection and implementation.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    56 views1 page

    CASE STUDY - Docx Forcasting

    Uploaded by

    Shynne Abadiano
    Nike failed to properly select and implement a new demand projection model, resulting in a large gap between demand and supply. As one of the world's leading athletic brands, Nike previously used an inaccurate forecasting approach that prompted them to change techniques. They selected a new modernized forecasting software from i2 but failed to consider important implementation factors. This led inventory management problems as demand greatly exceeded supply. Nike then took remedial measures to address the issues caused by the improper forecasting model selection and implementation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    CASE STUDY

    ABSTRACT

    The caselet provides an overview of Nike as a company and how it grew up to be one of the premier
    footwear manufacturers of the world. It focuses on how the company failed to properly select a correct
    demand projection model. The problems that arose out of this failure to implement the new technique
    are also discussed in detail. Finally, the caselet presents the remedial measures taken by Nike.

    Issues:
    The importance of accurate demand forecasting to streamline inventory
    management
    Selecting an appropriate demand projection model.
    Factors that must be kept in mind while implementing new modernized
    forecasting software

    Introduction

    Established in 1964, Nike is one of the world's leading designer, marketer and distributor of athletic
    footwear, apparel, equipment and accessories for sports and other fitness activities. The wholly-owned
    subsidiaries of Nike include Converse Inc, Bauer Inc., Cole Haan, Hurley International LLC, and Exeter
    Brands Group LLC.

    In January 2006, Fortune magazine listed Nike as one of the 100 best companies to work for in the US.
    2005 was a record year for sales and profitability at Nike Inc. (Nike)...

    Questions for Discussion:

    1. What was the forecasting approach practiced at Nike prior to implementing i2's demand forecasting
    and supply chain management system? What reasons prompted Nike to change its demand forecasting
    techniques? What was the outcome of this change?

    2. What were the likely reasons that resulted such a huge gap between demand and supply at Nike?
    What, in your opinion, could have been done to avoid this situation?

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