Professional Documents
Culture Documents
Thomas Packham
12 April 2019
An elephant never forgets. Elephants are one of the world’s most intelligent creatures,
and although they are one of the most loved and well-known creatures, there is still much to
learn about their behavior and cognitive abilities. With the largest brain out of any terrestrial
species, elephants have the capability to complete complex tasks, including the ability to use
tools and respond to commands. Elephants even have enough intelligence to recognize their own
reflection in a mirror (Irie et al. 178). Along with intelligence, elephants have an extremely
effective memory, and are capable of recognizing up to thirty members of their herd using sight
or smell. Elephants not only remember fellow herd members, but have the ability to recognize
other creatures, of any species, that made an impact on their life. Elephants are highly emotional
creatures, and even mourn their dead. This enhanced memory and intelligence is what makes
elephants one of the only non-human animals that suffers from post traumatic stress disorder
(Gendler).
Unfortunately, despite their consciousness, docility, and strong emotions, elephants are
one of the world’s most mistreated and abused creatures. The problem is most prevalent in the
South-East Asian country of Thailand, where tourism is on the rise. Within Thailand, there are
over 5,000 Asian Elephants, 4,000 of which are domesticated and used for tourists (Brown). The
elephant is Thailand’s national symbol, and has been revered throughout history for its strength
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and intelligence; although it is considered sacred by the people, the treatment of the elephant
does not reflect this attitude of reverence. The tourism industry in Thailand is fueling the extreme
cruelty and abuse of elephants throughout the country, and change must occur soon.
The three largest threats to Asian Elephants in Thailand are poaching, habitat destruction,
and human-elephant conflict claim Van de Water and Matteson. Human-elephant conflict is one
of the most prominent and devastating of these threats (2). According to an interview with Dani
Lassiter, an American woman living in Chiang Mai, Thailand, some of the country’s elephants
are extremely mistreated by humans. After traveling to more than six different elephant parks
throughout the country, she was able to see many different ways that elephants are being abused.
Lassiter mentioned that one common thing she noticed was the small size of their living spaces.
Many elephants were tied or chained up to a fence, standing on a slab of concrete, with less than
five feet of wiggle room, which is an awful condition for the large animal that is so accustomed
to roaming. Lassiter spoke about the different types of elephant parks in Thailand, how today
most of them treat elephants well, but some still abuse and mistreat their elephants. She told
about one specific elephant park in particular that stood out to her. This park caters towards
Chinese tourists and claims to be ethical, but puts on elephant shows where the elephants paint,
dance, give rides, and perform for audiences. In order for these elephants to learn these complex
and unnatural tasks, they must go through what is called: ‘the crush’.
According to Gemma Annan, “'The Crush' means "to divorce the baby elephant from its
spirit" or to ''split the will" of a baby elephant.” The Crush involves tying up a baby elephant in a
small cage, with no room for any movement, for days on end. Bullhooks, nails, and sticks are
used to continually prod or stab the elephants until they are willing to respond to any command
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given by their handlers (see infographic). An elephant never forgets this experience, and never
forgets the humans that did it. This torture will be something that will remain in the elephant’s
memory forever; therefore leaving a permanent change in the elephant’s personality. The process
sanctuaries, where elephants are treated with love and respect, positive reinforcement and food is
used to train the creatures into following simple and natural commands, similar to training a dog.
top of the largest land mammal to be a cultural experience that holds an air of romance, few
recognise that this practice actually significantly compromises the welfare of these magnificent
animals and potentially places people at risk”(qtd. in Marshall). The fact that these elephants are
extremely emotional makes this such an unethical practice. When looking at an abused elephant,
pain and fear can be seen in its eyes, even tears. Elephants are commonly seen with actual tears
in their eyes, and can weep in emotional circumstances (Bekoff). The mistreatment must stop.
Fortunately not all of the elephant parks in Thailand practice unethical behavior. Over ten years
ago 90% of the parks provided elephant riding, but today the statistic has reversed and now 90%
are anti-elephant riding (Lassiter). This dramatic change is due to the American and European
The elephant parks throughout the Thailand are completely dependent upon, and fueled
by tourism, just like the rest of the economy of the nation. According to the interview with
Lassiter, “The elephant industry is completely tourist and financially driven. Tourists who are
educated help promote the sanctuaries that are ethical and care about elephants, while tourists
who are uneducated promote the parks that mistreat elephants.” It really all comes down to who
is bringing in the money. If people want to see elephants dance, they are going to see elephants
dance. If people want to see elephants treated well and taken care of, they are going to see just
that. Tourism is a huge business in Thailand. In 2014 there were over 5.3 million jobs within the
tourism industry alone. Tourism has contributed to 9-18 percent of Thailand’s national GDP of
12 trillion Baht, according to Kelly Iverson from the Culture Trip. The most popular types of
tourism in Thailand include: cultural tourism, medical tourism, gastronomic tourism, elephant
tourism, Muay Thai tourism, and sex tourism (Iverson). Each of these forms of tourism bring
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their own respective percentage of the country’s revenue, but elephant tourism is definitely one
of the most prominent. Not only do the elephants benefit the tourism industry, but the tourism
industry benefits the elephants. Elephants in Thailand are no longer capable of living in the wild
in large numbers due to development throughout the country; they now depend on ethical
sanctuaries to care for them and keep the population alive. The idea of a responsible elephant
sanctuary where the tourists can feed and care for the elephants is the ideal scenario (Lunt).
Elephants are expensive, and without a strong tourist base, the country would have no way to
care for all the domesticated elephants (Lassiter). With a responsible and ethical elephant
sanctuary, both the tourists and elephants can get what they want, that is, if the tourists want to
see elephants living healthily rather than activities that require abuse.
The only thing one can do to help combat the issue is to spread awareness. It is essential
educate not only Americans and Europeans, but the entire world. We need to especially target
those who are most likely to support the unethical elephant parks or camps, which happens to be
mostly Chinese and Russian tourists. “If there is little demand for performing or trekking
elephants, then the need for such savage training techniques will hopefully decrease. BUT for
this to happen the main target audiences attending low quality camps need to be educated.”
stated Gemma Annan from Thailand Elephants. Fortunately, Thailand is already seeing a
positive change in the elephant industry. More and more elephant parks are becoming
sanctuaries, where elephants can be fed, played with, and loved. The future for elephants is
bright, that is, if tourists continue advocating for fair treatment for elephants and consistently
supporting elephant sanctuaries. Never forget the cruel captivity that many of these elephants
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have to experience and the importance of being a responsible tourist. An elephant never forgets,
Works Cited
Bekoff, Marc. “Do Elephants Weep as an Emotional Response? (Op-Ed).” LiveScience, 27 Sept.
2013, www.livescience.com/40029-do-elephants-weep-as-an-emotional-response.html.
www.responsibletravel.com/holidays/thailand/travel-guide/responsible-tourism-in-thailan
d.
www.ted.com/talks/alex_gendler_why_elephants_never_forget?language=en.
Irie, Naoko, and Toshikazu Hasegawa. “Elephant Psychology: What We Know and What We
Would like to Know.” Japanese Psychological Research, vol. 51, no. 3, Sept. 2009, pp.
Iverson, Kelly. “Animal Tourism In Thailand: The Truth Behind The Abuse.” Culture Trip, 9
-behind-the-abuse/.
Marshall, Claire. “Elephant Tourism Is 'Fuelling Cruelty'.” BBC News, BBC, 6 July 2017,
www.bbc.com/news/science-environment-40501667.
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Van de Water, Antoinette, and Kevin Matteson. “Human-Elephant Conflict in Western Thailand:
Socio-Economic Drivers and Potential Mitigation Strategies.” PLoS ONE, vol. 13, no. 5,