Professional Documents
Culture Documents
1 Introduction
Many organizations implement supply chain management (SCM) projects to enhance inter-
organizational coordination, increase efficiency, add value, and ultimately improve the bottom
line. SCM project is a special class of enterprise level project that can potentially generate high
returns, but also has high risks arising from unpredictability and technical complexity. The
technologies that enable SCM business solutions typically span vertical architectural levels
(business, application, and technology architectures), and integrate horizontal inter-
organizational processes and enterprise applications. The inherent technological complexities
and intricacies of convoluted business processes associated with SCM projects can result in
highly visible and expensivefailures.Charette(2005) documented SCM-related project failures at
Avis Europe, Ford, Hershey Foods, Hewett-Packard, Hudson Bay, Kmart, Nike and Sainsbury
PLC with losses ranging from $33.3 million to $527 million. Thus, over time successfully
selecting the right SCM projects has become a critical management issue. Like any major capital
investment, SCM initiatives must show significant benefits to warrant their continuation and
expansion throughout the enterprise. While project evaluation and selection methodologies have
been abundantly available to business decision makers, information on utilizing them in the
context of SCM projects is limited inthe academic literature. Three notable exceptions are the
works by (1) Sarkis and Talluri (2004) who use the analytical hierarchy process and goal
programming to evaluate and select software for e-commerce software and communication
systems for a supply chain, (2) Alvarado et al. (2008) who describe a value mapping framework
to identify stakeholder value in SCM IT projects, and (3) Brun and Caridi (2008) who use a
value and risk assessment methodology to evaluate SCM projects. There are a number of
practitioner articles that discuss the need for appropriate evaluation and selection of SCM and
enterprise-wide IT projects (Rodin 2001; Shaw 2006; Vaskelis 2001; Hartman 2002; Elkins
2003). The complexity of SCM projects makes it necessary to evaluate them as inter-
organizational systems with multiple decision makers (Sarkis and Talluri 2004), apply lessons
learned from prior implementations (de Burca et al. 2005), and develop strategic framework for
appraisal and audit of the associated systems (Sarkis and Sundarraj 2000). Hence, we dig deeper
into the issue and make attempts to have a better understanding of the complex decision-making
process of selecting SCM projects using exploratory case study. Three projects involving various
aspects of supply chain management at three multi-national organizations are investigated. By
examining the experiences obtained from these projects and analyzing opinions of the personnel
involved, we identify nine useful practices in selection of such projects. While eight of them had
been acknowledged previously, they were scattered throughout the prior literature on ERP
(enterprise resource planning), IT (information technology), and R&D (research & development)
project management. We put forth these practices together and establish their relevance in the
context of SCM project selection. In addition, we identify a new management practice of
including return on investment (ROI) consideration beyond organizational boundaries or
assessment of potential impact on supply chain partners in the SCM project selection process,
The rest of the paper is organized as follows. First, we provide a broad review of the extant
literature on evaluation criteria and justification procedures of different types of projects. Next,
the research methodology is presented. Subsequently, three cases are presented and analyzed.
This leads to identification of good practices in selection of SCM projects. Finally, we conclude
the paper with comparative analysis with other good practices and discussions on the
contribution of the study, managerial implications, and future research.
Chapter 02
Review of literature
2 Literature review
and SCM, and refer to project management best practices. We cover both academic
and practitioner journals. The review directs us to a thorough understanding of the
current practices and to develop a basis of comparison with the information
obtained from the case study. In the following
sectionsweprovidedetaileddiscussionsonexistingliterature.
Many R&D portfolio managers use a hybrid approach that combines different
traditional approaches; they rely far less on financial methods for portfolio
management and put stress on management buy-in and support (Cooper et al.
1998). R&D project evaluation models historically fall into three categories:
financial, risk, and scoring (Lawson et al. 2006). While financial methods have
been found to be used
most widely amongst large organizations, companies that use hybrid approaches
incorporating risk analysis and scoring scheme with financial analysis generally do
a better job in selecting projects (Cooper et al. 2001). Despite potential advantages
of structured hybrid approaches, they may becost prohibitive. Also, sometimes
management thinks that high quality decisions can be made primarily by the
experienced executives even without a structured approach. Some of the complex
methods for R&D project evaluation are mentioned here. Meade and Presley
(2002) discussed how analytic network process (ANP), a more general form of
analytic hierarchy process (AHP) and capable of assessing dynamic multi-
directional relationship among the decision attributes, could be used for selecting
R&D projects. Sun and Ma (2005) proposed multi-box packing model heuristic
based on integer programming for simultaneously selecting and scheduling R&D
projects. The total value of the selected projects was maximized and schedules
were so made that annual costs were kept close to the estimated annual budgets as
much as possible. Ringuest et al. (2000) used a methodology for adding or
removing a project from an existing R&D portfolio using the criterion of
conditional stochastic dominance which analyzed the effect of a given project on
the risk and return of the existing portfolio. Using a multiple case study approach
Verma and Sinha (2002) showed how interdependencies between R&D projects in
technology firms influence project performance. Hence, a portfolio approach may
be particularly useful for selecting R&D projects when resources are available to
implement the methodology.
SCM projects are often closely linked to ERP that have emerged as the backbone
of the modern information technology infrastructure. Many organizations have
adopted ERP systems with the goal of integrating key business processes so that
information can flow freely between various parts of the firm (Laframboise and
Reyes 2005). The inter-organizational nature of supply chain makes the evaluation
more complex (Clemons and Kleindorfer 1992; Levinson 1994). Overall
acceptance by supply chain partners associated with such projects is critical for
success. Sarkis and Talluri (2004) mentioned about lack of methodologies in the
literature on justification of interorganizational systems. Brun and Caridi (2008)
evaluated SCM projects by identifying key performance indicators and ultimately
performing a performance gap analysis. Alvarado et al. (2008) developed a value-
mapping framework which examined the contributions of multiple stakeholders in
SCM projects taking into consideration of the fact that a dominant partner in a
supply chain might try to move decisions in their favor. Since SCM projects
influence relationships with upstream/downstream suppliers/customers, supply-
chain-wide performance measures are needed to measure effectiveness (Chin et al.
2004). However, many companies ignore this and tend to stick to organization
based measures only.
The Project Management Institute has “provided project management insight, best
practices and enterprise support for the project management profession” since 1969
(Project Management Institute 2006). Loo (2003) described best practices as the
“optimum ways of performing work to achieve high performance” and mentioned
that much of the literature on best practices are related to benchmarking against
external organizations. Loo (2002) included inte
2.6 Summary
Research Methodology
3 Research methodology
An important starting point was a review of the literature on the evaluation and
selection of SCM projects. The scope of
the review included research papers and trade magazine articles that discussed
economic justification of supply chain projects as well as related projects such as
ERP, material handling, manufacturing, and information technology. This helped
us justify the need for identifying the good practices in SCM project selection and
institute the research questions. Subsequently, we discussed the suitability of
exploratory multiple case study as appropriate research method. The purpose of the
case study is to explore how organizations evaluate and select supply chain
projects successfully to reap benefits. Certain steps and procedures are followed in
evaluation and selection of those successful projects. Based on prior outstanding
results and general adaptability potential, some of these steps and procedures are
recognized as good practices. Here, we use thorough study of project experience
including project evaluation, execution, and outcome as embedded unit of analysis
(Yin 2003). We also analyze if the identified practices have any element of
uniqueness by comparing them with the practices in other areas.
One of the authors was a principal investigator in all three cases. We approached
with an open mind and maintained an unbiased view without preconceived notions
so that any contradictory evidence would not be missed.
Structured client interviews were the primary source of data in this study.
Following the principles of case study research, a protocol was developed that
included not only the interview questions but also the procedures to be used by the
interviewers and overview of the case study project (Yin 2003). Each interview
session started with a statement about the purpose of the research and an assurance
that the respondent would receive a transcript of the interview with a chance to
change and/or edit any statements in the transcript. Interview script began with the
interviewee’s description of the project. This description was followed by
questions in five areas of inquiry: formal methods, cost assessment, benefits
assessment, risk assessment, and ROI in the project evaluation process. It was
followed by questions designed to solicit experiences related to the economic
valuation of projects. These questions were developed in discussion with few
executives from the participating organizations. After sending the initial draft of
the questionnaire, one of the authors met with the executives individually to
understand their interpretations of the questions and also to include their
suggestions. The process continued iteratively and the questionnaire was tested
over a course of three months
prior to the actual interviews to increase the reliability of the case research.
Data were collected through face-to-face interview sessions that lasted between
sixty and ninety minutes. A scripted interview approach was used. The questions
were developed based on a review of literature and background discussions with
knowledgeable project managers. At the end of the interviews each participant
received a draft manuscript of the interview, and was asked to review it for
accuracy and add comments where appropriate. Minor modifications were made to
the final draft of the manuscript based on feedback from the participants.
Following Eisenhardt’s(1989) recommendations, data were collected from each of
the cases as independent entity. Although we were interested to see if there were
any commonalities among the cases we made deliberate attempt not to lead
discussions with any preconceived notions. We believe this reduced reflexivity
(Yin 2003), i.e. leading interviewee to tell what interviewer wants to hear. We also
examined the project documents that were provided by the participating
organizations. It helped us cross-examine and triangulate the data to a good extent.
In order to ensure reliability of the information gathered we kept detailed records
of interviews and reviewed documents, and cited these evidences in the discussion
leading to identification of good practices in SCM project selection process.
We discuss the rationale of the good practices in SCM project selection and
examine if they can be linked with the recommendations made in other related
areas. The discussion is summarized in Table 10. We find that selection of SCM
project is greatly influenced by its alignment with organizational strategy. ERP
(Nah et al. 2003; Huang et al. 2004), IT (Irani et al. 1997; Jiang and Klein 1999),
general project management (Pinto and Slevin 1988; Kaplan and Norton 1996;
Stanleigh 2006) best practice literature also echo similar viewpoints. Vereecke et
al. (2003) mentioned about importance of program management that involves
coordinated management of projects with a common strategic objective. It is
natural that organization’s overall strategies will govern the SCM project
evaluation process. Jiang and Klein (1999) found project evaluation criteria to vary
with strategic orientation of organizations’ information system in time dimension.
While organizations with current strategic system place more emphasis on internal
factors, organizations with future strategic system stress on both internal and
external factors. Huang et al. (2004) identified management support as a critical
success factor in ERP implementation. Cooper et al. (1998) stressed the importance
of management buy-in and support in R&D project selection. It is expected that
any major project should meet the strategic corporate objectives in order to get
approved by the management. Evaluation of SCM projects by a formal review
panel is justified for its potential to provide objective review. ITand general project
management literature favors this practice for all major projects competing for
limited resources (Segars et al. 2001; Stanleigh 2006). Scope management is a
critical part of any project. In addition, effect of process change is overwhelming
for any projects that involve significant information exchange
The good practices identified in this paper provide sound evaluation and selection
guidelines during the planning stage of a supply chain project. Our findings
confirm the importance of talented managers who understand the importance of
thorough project planning. Management’s understanding of the useful practices
presented in this paper can have a significant impact on an organization’s ability to
select and implement SCM projects with a high payoff. One of the main
contributions of our study is the enhancement of the knowledge base in supply
chain project selection decisions. The literature suggests that selection of
appropriate SCM project and its implementation may pose additional challenges.
Although the literature discusses various project evaluation methodologies and
project management best practice, information on SCM project selection process is
rather limited. Detailed information on how organizations should evaluate and
select the SCM projects successfully is not widely available. To the best of our
knowledge, we take the first comprehensive step towards exploring this issue. Nine
useful practices for SCM project selection were identified in this study. While eight
of them had been previously identified, those practices were scattered throughout
the prior literature on ERP, IT, and R&D project management. Unlike prior studies,
by focusing our research on SCM projects we were able to identify the practices
that are critical to the success of SCM projects. In addition, we identified a new
management practice of including return on investment (ROI) consideration
beyond organizational boundaries or assessment of potential impact on supply
chain partners in the SCM project selection process. For each practice, we establish
its relevance to project selection
rationale and the link with good practices in related areas. Also, the project
selection practices identified here are backed up by evidences gathered from
successful real-life SCM projects. Thus, practitioners can instill themselves with
certain degree of confidence in following these practices for selecting SCM
projects. Although the extant literature documents many of the useful practices
identified here in the context of non-SCM projects, there is a need for investigating
if those practices are useful in selecting SCM projects appropriately. This study
provides the much needed confirmation to the least.
project partnering and alliance within scope of an assumption that “all parties can
achieve a win-win situation provided they work together to help each other gain
not only a realistic reward for their input but to gain a competitive edge in the
market as a result of their experience on this milestone approach”. However, not
always such win-win situation may persist. It will be interesting to study how the
project selection decisions are made when conflicts between an organization and
its partner(s) may arise out of a proposed SCM project. Also, it will be worthwhile
to compare the decision making process when a dominant organization is driving
the project with the situation when a relatively weak organization is taking the
SCM initiative. Also, large SCM projects may pose unique challenge. Sometimes
these projects are divided into smaller subprojects in multiple phases called
business releases (Moller 2000). This practice reduces risk, promotes learning from
previous experience, keeps the momentum going, and reduces time to receive
returns. Many world-class firms recommend this practice for very large projects.
However, in any of the three cases we studied, business releases were not used.
Although we do not expect any change in the good practices identified here,
further exploration on SCM project with multiple business releases may provide
additional insights.