Keyword Selection

Just because your have found what seems like a good niche this doesn't always mean you'll find
good keywords, (although more often than not you can). If you can't find keywords that fit
everything I teach below then drop that niche from your list and move onto the next.

Keyword Tools

Now, let's address some issues and questions about “Keyword Tools”.

You can complete this entire course using only free tools, here are just a few of the free ones
available.

Google Adwords Keyword Tool – Helps you find keyword ideas or analyze a web-page for
keywords.

Google Search-Based Keyword Tool – To be used in addition to above to dig out more keywords.

Wordtracker (Free Keyword Suggestions) – Shows you the top 100 results for any keyword
along with number of search queries.

Keyword Discovery – Collects search data from all major search engines and gives total number of
queries.

But, if your budget can stretch to it then it really is worth investing in at least 1 GOOD keyword
tool. If you have more, that's great – You'll find that most return varied results and some will find
keywords that others do not. As a minimum, a good keyword tool should provide you with the
following information:

● Search Data (preferably from multiple sources)

● Competition Data (preferably from multiple sources)`
● LSI Phrases
● Competitor Analyzing Feature
● Average CPC (Adsense)
● Ability to Sort and Filter Using Data Of Your Choice
● Ability to import and export keywords as .txt or .csv

If you already own keyword tools that are not mentioned here that's fine. As long as they provide
you with the information above then stick with them.

If you have yet to purchase a good keyword tool then here is my top recommendation.

Nichebot – The best in my opinion. You can trial it for $1 and it will cost you around $14 per
month once your trial is over. There are a huge array of useful tools and they are split into easy-to-
use categories so it's easy to see only the information you want to see.
 Keyword Selection

So let's get to the real “nitty gritty” of one the MAIN factors that will determine if your new website
is a colossal hit or a gigantic flop. Your keywords...

If you've ever built Adsense sites before then you will know the importance of keyword research.
But if you've yet to hit it big with Adsense then stick with me because you soon will. Here you'll
learn how to expand on standard research and make ranking in Google a walk in the park.

If you are unfamiliar with keyword research or struggle with any of this next section, have a look at
the “Newbie guide” where you'll find some helpful definitions and explanations.

It's time to put your KR (Keyword Research) tool(s) to work. First off - Take your highest scoring
niche idea AND expanded niche ideas and type them into your keyword tool. Copy all of your
results into a blank spreadsheet, (or new folder if using Nichebot).

Nichebot Users
If you're using nichebot go to the WordTracker 4-in-1 tool and pre-filter your results as described
below, (this saves time but you can filter later if you prefer).

Free Tool Users

If you're using free tools then I suggest the Google Search-Based Keyword tool and/or the Google
Adwords Keyword Tool. Make sure that you are searching United States results and remember to
IGNORE the “competition column” - this relates to adwords competition, NOT organic rankings.

You will now have a relatively large list of keywords.

NOTE: If you don't, then type in some other variations . If you're still unable to get a a good list of
keywords for your niche then you've probably been too specific in your niche selection. Here you
can either broaden your niche selection (don't forget the steps in the Niche Selection module), or
you can move onto the next highest scoring niche on your 'Niche Selection' worksheet.

Now it's time to filter these results and start really digging to find the best keywords in your niche.

If your keyword tool allows then filter out all 1 word phrases. You are looking for keywords/phrases
that contain at least 2 words (usually 3 or more).

Now filter out all keywords/phrases that have over 60,000 competing webpages in Google (with
quotes “ “).

Now filter out all keywords/phrases that have less then 600 searches on average per month (or 20
per day). If using the Nichebot filter then type 20 in the Min' count box.
 Keyword Selection
Note: If using free tools then you will need to do this manually, open up a spreadsheet and copy &
paste all your results, now you can filter them using the sort/filter options on your spreadsheet
program. If you don't have a spreadsheet program then you can download OpenOffice.org which is
completely free.

If you still need a little more inspiration to dig out some keywords (especially if you're using free
tools then go back to the “Google Wonder Weel”, I have found a few good niches AND keywords
using this tool.

Open And Watch The Video Entitled “Keyword Research 1”

Filter and download your keywords into your worksheet as

desrcibed.

You may think it's now time to just pick the ones with the least competition or the most searches –
NOT TRUE! This is another common fall-back of most Adsense marketers – This is where their
research stops, but it's where yours really begins.

The next stage of your keyword research doesn't rely on any tools. This is about how to guarantee a
high CTR% (Click Through Rate). It's the one part of keyword research that you really have to learn
as you're going to pick your “Buying Keywords”...

Buying Keywords
Simply put - A buying keyword is a phrase that a user types into a search engine when they are
looking to make a purchase. They are usually discussed more in pay-per-click circles but if you
want to really earn from Adsense then you should be using them too. Buying keywords have little to
do with statistics and although there are a couple of tools that can be used I strongly recommend
you go with your own instinct here.

One question I've been asked a number of times is “How do I get people to click on my ad's?”.

There are a number of factors that affect CTR% such as ad' placement and color but without a
doubt, the most important thing you can do to ensure a high CTR% is to target “Buying Keywords”.

Sometimes it's easy to know if your keyword is a buying keyword, sometimes it's not. If a person is
searching Google with the phrase “buy used golf clubs” then it's reasonably obvious that he/she
wants to make a purchase.

Put yourself in the mind of that person for a minute. You've typed in “buy used golf clubs” and
visited the first website in the list that Google gave you. On this website you see a useful article
detailing how to get the best deal when buying used golf clubs. This site doesn't actually sell them.
But – What you DO see is advertisements on that page where you CAN buy those clubs you've been
looking for. What are you going to do, go back to Google and start your search all over again? Of
course not, you're going to take the easiest and quickest route which is to click on an ad'.
This is what “buying Keywords” are all about.
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O.K so the example above was easily distinguishable as a buying keyword but it's not always that
simple. The key to getting this right is to put yourself in the mind of your visitor.

● Why have they typed in this keyword?

● What is they really want?
● Have they already made up they're mind (have already decided to buy but perhaps want to
reason/justify their decision)?

There are 2 main different types of buying keywords. Both are good to target but a “Type 1” is
better than a “Type 2”.

● A “Type 1” buying keyword is a phrase that is used by people when they have already
decided to purchase and are looking for the best place to by. With a “Type 1” keyword the
visitor is unlikely to even bother reading your content. They will just click the
advertisement.
● A “Type 2” buying keyword is a phrase that is used by people who are looking to buy, but
haven't quite made up their mind. This is where you use your content to convince them,
usually this will be in the form of a product review but it could be a warm-up to a salespage.

Below are a couple of examples of “Type 1” and “Type 2” Buying Keywords:

Type 1 Type 2
Cheapest Kodak Easyshare M763 Kodak Easyshare Review
Download Norton Anti-virus Best Anti-virus Program

Let's look at the first example - “Cheapest Kodak Easyshare M763” This is a “Type 1” buying
keyword because a person typing this phrase has has already chosen the model they want, now
they're simply looking for th cheapest place to buy.

In comparison “Kodak Easyshare Review” is still a buying keyword because the user is interested
in a buying a product (otherwise why would they want to read a review?). But they haven't yet
made up they're mind. It is now up to you to convince them with your content.

In example 2 - “Download Norton Anti-virus” is a “Type 1” buying keyword because the user
knows exactly what they want, they are now just looking for a place to get their product.

Whereas “Best Anti-virus Program” is a “Type 2” keyword because the user needs to locate some
anti-virus software but hasn't yet decided which one. Here they are likely to read your content, so
your content will have to sell the idea to them.

Now you know exactly what you're looking for you will need to get rid of ALL keywords that aren't
“Buying Keywords”. If done right, this will narrow your list considerably.
 Keyword Selection
At this stage you should have at least 20 buying keywords on your worksheet (preferably more). It's
not uncommon to be left with well over 100 keywords at this point. If you don't enough keywords
don't be tempted to throw inferior ones in. Go back and expand on your niche some more. The time
you're spending on this now will pay in dividends later on.

Now it's time to check the CPC (Cost Per Click) for your keywords.

If you're using Nichebot this step is very easy and will only take you a a couple of minutes. Simply
select your keywords and click on “Get PPC Data”.
If you're using free tools then go to the Google Adwords Keyword tool and make sure you have
chosen “exact” from the match type box. Now on “choose columns to be displayed” select “Show
estimated avg CPC”.

When filtering your keywords on a CPC basis you will need to use your own discretion. But as a
recommendation I would generally not target keywords that have an average CPC of less than
$0.50. BUT...
You should know at this point that at least 10 of your keywords will be used for article submissions
to other places on the Internet. So if some of your keywords have a low CPC then don't worry too
much. You can use these for article submissions.

Fill out the CPC, Type 1, and Type 2 sections for each remaining keyword on your “keywords 1”
worksheet as shown in the video. Now remove all keywords that were checked with a “0” in the
“Buying Keywords” column. Copy just these into you “Keywords 2” worksheet.

Now you can move on to the last section of keyword research – Analyzing Your competitors...

Analyzing your competition is also extremely important. Failure to do this could make it much
harder to rank on the front page of Google for your chosen keywords.

Open And Watch The Video Entitled “Analyzing Your

Competition”

Fill out your “Keyword Worksheet 2” worksheet using the

steps in the video.

Here's a quick recap from the video...

● Check each keyword “with quotes” in Google.

● Check the Pagerank of the top 5 sites.
● Check the number of backlinks for the top 5 sites.
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Ideally, at least one of the top 5 results in Google will have a PR (PageRank) of #1 or less and will
ALSO have less than 250 backlinks (under 100 is great). Don't worry too much about where the
backlinks are coming from yet. You'll be looking at this in depth when you promote your site.

Now sort your keywords in ascending order by they're pagerank score using “keyword worksheet
2” . If any keywords have a pagerank score of MORE than 15 then delete these from your
worksheet. Do NOT sort by backlink score. The lower the Pagerank Score the better, if lot's of your
keywords have a similar score, THEN it's time to look at the backlink score – Again, the lower the
score the better. These are the keywods you want to be targeting first.

Final Qualifiers:

Once you get to this stage you really need to have at least 20 “final qualifier” keywords. You will be
using 10 of these to build your website, and 10 for off-page promotion.

NOTE:

If your keyword passes all of the tests so far and has a “Pagerank Score” of less than 15 AND
a backlink score of less than 500 then it is a “final qualifier”.

OR –

If your keyword has a Pagerank score of 6 or less then it automatically becomes a “final
qualifier”.

Congratulations! You now have the makings of a successful Adsense website. It's time to get some
content for those keywords.