NAME: ANMOL PRADHAN

REGISTRATION NO:11813478
SECTION: KOM62
ROLL NO: A64
 INTRODUCTION
Google
By far the most used search engine in the world, Google Search has
been around since 1997 and is constantly improving with new smart
results, advanced features, and integration with other Google
products. As of February of this year, Google currently has 64.5% of
the US’s search market share.

Bing
Bing is the latest name for Microsoft’s search engine, previously
called Windows Live Search and MSN Search. Bing brands itself as a
“decision engine”, aiming to present results with more real-world
context than just finding text on a page. Bing also powers Yahoo’s
search, which, coupled with Bing, serves 32.6% of US internet
searchers.
 USP(UNIQUE SELLING
POINTS)
Google USP
Its USP is its deep understanding of the relationship between users
and web content. Whether this is search and results or targeted
advertising, Google is able to connect the two betters than anyone
else.

Bing USP
Bing has affiliation to one of the most reputed brands in industry i.e
Microsoft
 STRENGTH AND WEAKNESS
Google
Strengths

Google has two core strengths.

1. Its search engine processes nearly 70% of the world's queries, and
Android powers nearly 80% of smartphones worldwide. Therefore, it
isn't surprising that Google is the largest Internet advertising company in
the world by annual revenues.
2. Google leverages its strengths in search and mobile by corralling users
into its ecosystem with useful apps like Maps, Drive, Gmail, YouTube, and
Google Now. These apps gather information on users, enabling Google to
craft better targeted ads across its network. In addition to selling ads,
Google generates additional mobile revenue by taking a 30% cut of Play
Store purchases. Those growth engines pumped out robust top and
bottom line growth over the past five years

Weakness

Google's greatest strength is also its biggest weakness. With over 90% of
its revenues coming from advertising, Google is vulnerable to fluctuating
demand for its ads. One of Google's most closely watched figures is the "cost-
per-click" (CPC) of ads, which measures how much advertisers are willing to pay
for traffic. In the first quarter, Google's CPC fell 7% annually, compared to a 3%
decline in the fourth quarter of 2014.
 Bing
Strength

1. Bing is owned by one of the most trusted brands Microsoft

2. Wide reach of Bing search engine due to existing customers of other

Microsoft products

3. Narrower search possible giving better results for user queries

4. Bing offers less cost per clicks, thus benefiting business advertisers

5. Available in over 40 languages as per region which helps users

6. Tie-up between Yahoo & Bing to drive the online search business is a strong
bond

7. Bing offers instant answers, video results, localised listings, translator etc

Weakness

1. Allegations of performance issues & copying results had affected Bing

2. Competition means limited market share growth

LOADING TIME
Google
 Bing

In contrast of Bing, Google has high loading time that is nearly perfect whereas
Bing is not far away from its competitor Google siting at a healthy position of 96
against 99 of Google. For the Bing to reach Google, it must avoid multiple page
redirects which would save them about .38s.

USER FRIENDLINESS
Google
Google’s homepage is very simple with a search bar at the middle and
some links at the footer. In its top right corner, there is account pop
up and with some of its main products. In terms of user friendly this is
a straight forward design focused on work and nothing more.

Giving it a clean look getting rid of nonsense craps on another

website.
 Bing

Bing also has a very simplistic home page. Same as Google in many
aspects from its search bar to account pop up at the right. It has got
its own flavour giving more vibrant look to the site. It has got
changing background which is visually attractive to eyes but makes
less sense in working making a little bit harder to see some text from
far. Overall, it is also a super marvellous design having its own flavour.
 RATING
Google
4.8 out of 5

What to expect for the absolute power of the whole world with
its reach to every people by its services, software’s, devices. They
have changed the way of working with its monopoly market it all the
fields.

Bing
4.5 out of 5

The second of the search engine to Google powered by

Microsoft another technological giant. As compared to Google, Bing is
less influential taking only about 3% of the total market which is very
compared to Google 92% but also Bing is second to google only
 CA-2
Link Of Blog
https://sakanistore.blogspot.com/
 CA-3
Link
https://sakani.store