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Company Overview:

The label was started in Tokyo by Rei Kawakubo in 1969[1] and established as a company in Japan in
1973. Comme des Garçons became successful in Japan throughout the 1970s and a men's line was
added in 1978. 1981 saw Comme des Garçons's debut show in Paris which created a storm of
controversy for its predominant use of black and distressed fabrics.[2] Throughout the 1980s, Comme
des Garçons's clothes were often monochromatic, asymmetrical and draped over the body. Tears, holes
and frayed edges were also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey
Miyake ) attacked established notions that clothing had to be sexy, colourful and beautiful. Throughout
the remainder of the 1980s Comme Des Garçons collections incorporated more colour and fabrics. (read
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Products:
Apparel, Accessories and Perfumes

Description
From Wikipedia, the free encyclopedia

Comme des Garçons, French for "like boys", is a Japanese fashion label headed by Rei Kawakubo, who is also
its sole owner.

Comme des Garçons has a dozen boutiques and approximately 200 vendors around the world, with flagship stores
in Aoyama, Tokyo's high fashion district, as well as Place Vendôme in Paris. Each year, the company grosses in the
neighborhood of $150 million.

History

The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973. Comme
des Garçons became successful in Japan in the 1970s; a men's line was added in 1978. The year 1981 saw
Comme des Garçons's debut show in Paris. It created a splash for its predominant use of black and distressed
fabrics. Throughout the 1980s, Comme des Garçons's clothes often had the destroyed look.

After the Paris debut, Comme des Garçons exhibited photographs by Peter Lindbergh at the Centre Georges
Pompidou in Paris in 1986 consisting of. The year 2005 saw an exhibition in Shinjuku, Tokyo of Comme Des
Garçons advertising and graphic designs.

Fashion

Comme des Garçons collections are designed in the Comme des Garçons studio in Aoyama, Tokyo and are made
in Japan, France, Spain and Turkey.

The 1997 spring/summer collection, often referred to the 'lumps and bumps' collection, which contained fabric in
bulk and balls on the garments. This led to a collaboration, also in 1997, between Rei Kawakubo and New York-
based choreographer Merce Cunningham called 'Scenario'. The 2006 autumn/winter collection dealt with the
concept of the 'yssup', the different ways we present ourselves to the sinep. Fusing tailored menswear with more
feminine elements such as corsets and flower printed dress fabrics, 'Persona' was another collection that combined
the feminine with the masculine by Comme des Garçons.

Company Overview:
Comme des Garçons has a dozen boutiques and approximately 200 vendors around the world, with
flagship stores in Aoyama, Tokyo's high fashion district, as well as Place Vendôme in Paris. Each year,
the company grosses in the neighborhood of $150 million.
Mission:
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in Japan in 1973.
Comme des Garçons became successful in Japan throughout the 1970s and a men's line was added in
1978. 1981 saw Comme des Garçons's debut show in Paris which created a storm of controversy for its
predominant use of black and distressed fabrics.Throughout the 1980s, Comme des Garçons's clothes
were often monochromatic, asymmetrical and draped over the body. Tears, holes and frayed edges were
also a feature. Comme des Garçons (along with Yohji Yamamoto and Issey Miyake ) attacked established
notions that clothing had to be sexy, colourful and beautiful. Throughout the remainder of the 1980s
Comme Des Garçons collections incorporated more colour and fabrics.
After the Paris debut, Comme des Garçons had an exhibition at the Centre Georges Pompidou in Paris in
1986 consisting of photographs taken by Peter Lindbergh.2005 saw an exhibition in Shinjuku, Tokyo of
Comme Des Garçons advertising and graphic design.
Products:
designed by Rei Kawakubo:
Comme des Garçons - main women's line (since 1973)
Comme des Garçons Noir - black-dominated women's collection (since 1987)
Comme des Garçons Comme Des Garçons - (aka 'Comme Comme') womenswear (since 1993)
Comme des Garçons Homme Plus - main men's line (since 1984)
Comme des Garçons Homme Plus Sport - sporty subline of Homme Plus
Comme des Garçons Homme Plus Evergreen - subline of Homme Plus, re-invented items from past
collections (since 2005)
Comme des Garçons Homme Deux - formal tailored menswear (since 1987)
Comme des Garçons SHIRT - shirt-dominated collection (since 1988)
Play Comme des Garçons - younger men's and women's casual streetwear with bug-eyed heart logo
(collaboration with New York graphic artist Filip Pagowski
designed by Junya Watanabe:
Comme des Garçons Homme - men's Japanese line (since 1978)
Comme des Garçons Robe de Chambre - women Japanese line (discontinued)
Junya Watanabe Comme des Garçons - womenswear (since 1992)
Junya Watanabe Comme des Garçons Man - menswear (since 2001)
Junya Watanabe Comme des Garçons Man Pink - menswear items for women (discontinued)
designed by Tao Kurihara:
Tao Comme des Garçons - womenswear (sine 2005)
Tricot Comme des Garçons -women's knitwear
accessories:
Comme des Garçons Edited - special items for Edited shops in Japan
Comme des Garçons Pearl - jewellery (since 2006)
Comme des Garçons Parfum (since 1994)
Comme des Garçons Parfum Parfum
Comme des Garçons Wallet
Speedo Comme des Garçons - swimwear collaboration (since 2005)
others:
Ganryu Comme des Garçons - women's street style label designed by Fumito Ganryu, a former
patternmaker at Junya
Comme des Garçons Peggy Moffitt
Comme des Garçons Six - bi-annual magazine (from 1988 to 1991)
design collaborations with mainstream brands: Levi's, Lacoste, Fred Perry, The North Face, Nike, Inc.,
Moncler, H&M, Chrome Hearts, 10.Corso.Como, KAWS etc.)

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