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“Our cat has vanished, ten days ago, it disappeared. We all thought that it
would turn up soon, since it is very much attached to the children, it loves to play
with them… But now we are seriously worried. Perhaps it is staying with
Ramzan Kadyrov, the president of Chechnya, posted this caption on Instagram in 2016
alongside a picture of him cradling the lost Toyger cat in question and thus began the Internet
sensation that many still associate with Kadyrov’s social media presence today. But who exactly
is Ramzan Kadyrov, aside from a cat owner and internet sensation? Human rights groups say that
he is an authoritarian leader who often makes people disappear in very different ways than his
cat did and rules Chechnya with an iron fist. Officials in Moscow might say that he is Putin’s
attack dog who should be put back on the leash he seems to have slipped. His Chechen
supporters will say that he is a great president and a good man who has rebuilt Chechnya after
years of bitter war. The widely varying perceptions of Kadyrov can partially be credited to the
disparate amounts of information available to the different groups of people and social and
cultural norms through which they process this information. Adding to the multifaceted picture
of the Chechen president are Kadyrov’s own efforts to create a cult of personality intended to
garner unimpeachable adoration as the paternalistic leader of his people, a blatant mimicry of the
cults of personality of Russian leaders like Vladimir Lenin, Joseph Stalin, and Vladimir Putin.
Understanding the genesis and rise of Ramzan Kadyrov’s cult of personality requires a
review of the Russian-Chechen relationship, Kadyrov’s path to leadership, and the methods
employed by Russian leaders in crafting their cults of personality. This background will allow
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 2
for a more thorough examination of Kadyrov’s cult of personality; including his methods, his
comparative success, and some of the more unique and memorable moments from the crafting of
his persona.
Chechen-Russian History
Chechnya and Russia have a fraught relationship. From the beginning of Imperial
Russian expansion into the Caucasus, the Chechen people resisted Russian rule, a fact
immortalized in works of Russian literature, such as Leo Tolstoy’s “The Cossacks” (Lapidus,
1998). The upheaval created by World War I led to renewed uprisings and unsuccessful attempts
at securing independence from Russia from 1922 into the 1930s, which Stalin put down in his
typical brutal fashion. This added to the growing resentment in Chechnya toward Russian rule
and set the stage for the USSR’s increased oppression of the Chechen populace. World War II
also contributed to increased strife. In February 1944, the republic was abolished, and its
inhabitants were forcibly deported when Chechnya was alleged to be colluding with Nazis
(Lapidus, 1998). When the USSR began to fall, Chechnya declared itself a sovereign,
independent state under the Russian Federation with Boris Yeltsin’s blessing, and was
recognized by the international community, but again wrestled with its supposed liberation
(Lapidus, 1998). However, once the USSR had dissolved completely, Russia began to view
Chechnya, now a small, sovereign state, as a threat to its stability. In 1991, under the Yeltsin
what became known as the First Chechen War. These attempts were unsuccessful, and during the
resulting armistice and five-year political negotiation period, Chechnya descended into
In 1999, violence between Russia and Chechnya increased to the point that Russia
launched another brutal military campaign in Chechnya, led by then-Prime Minister Vladimir
Putin. Russian military efforts during the Second Chechen War were characterized by
indiscriminate bombing campaigns and massive civilian casualties. During the costly military
campaign, the Kremlin was pursued a political approach referred to as “Chechenization.” As part
of Chechenization, Putin met with various Chechen leaders, including the Mufti of the Chechen
Republic of Ichkeria, Akhmad Kadyrov (Osamayev, 2010). Despite being a staunch enemy of
Russia in the First Chechen War, and even calling for jihad against Russia, Akhmad Kadyrov
sided with the Russians during the Second Chechen War because of his concern with the
growing influence of the more radical Wahhabist Islam that was gaining traction in Chechnya.
He was instrumental in dismantling the Chechen resistance and was appointed by the Russian
government as president of the Chechen Republic in 2003 (Yaffa, 2015). His time as president
was short, however; he was killed by a bomb only seven months after assuming the title of
president (Bullough, 2015). During Akhmad Kadyrov’s tenure as president, his son, Ramzan
Kadyrov, operated as the head of the Kadyrovsky, a militia group turned law enforcement force.
Soon after his father’s funeral, a group of armed men gathered and declared their support for
Ramzan Kadyrov as president. Various Chechen leadership councils also approached Putin to
request that an exception be made to the minimum required age for a president and allow
Ramzan Kadyrov to run, despite the fact that Kadyrov saying that he would not run out of
respect for the law, which requires presidential candidates to be at least 30 years old(Osamayev,
2010). Although Kadyrov was not made president immediately, these events made it abundantly
clear that he had the support needed to secure the office. After serving for a time as the prime
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 4
minister and exercising control over the Chechen military, Kadyrov took the presidency in 2007
(Bollough, 2015).
Rise to Power
Ramzan Kadyrov was born October 5, 1976, in Tsentoroi, in the Kurchaloyevsky District
of the Chechen Republic, USSR. His experience prior to assuming the presidency was almost
exclusively militant, as the head of his father’s private militia. He built a reputation as a fearsome
warlord with a private army accused of brutality and of some of responsibility for the
disappearances in Chechnya (Walsh, 2006). This reputation led to some contention about his
ascension to power and what he would do with that power once he had it. These fears were not
unfounded; Kadyrov used and continues to use brutality and violence to silence people he
considers to be threats, whether they are political rivals, minorities, or others (Yaffa, 2016).
Although Chechnya is a part of the Russian Federation, Kadyrov has certain levels of
autonomy that allow him to rule with an iron fist. His word is law, and as demonstrated multiple
times in the past, he is above any law, except perhaps Putin’s. For example, Kadyrov has been
very explicit in his support of polygamy, even though it is forbidden under Russian law (Yaffa,
2016). He has been accused multiple times of atrocities, including the recent crackdown on gay
men in Chechnya, to which the Kremlin turned a blind eye (Sokirianskaia, 2017). His
administration has banned alcohol, enforced dress codes and ‘proper behavior’ for women,
supported honor killings and blood feuds, and even closed orphanages because they were
deemed to be against Chechen culture (Sokirianskaia, 2017). HE dies not rule solely by force,
however; he has also cultivated support by constructing a persona of a benevolent leader who
loves to help people. This seemingly contradictory narrative of being a benevolent leader deeply
concerned for his people while also enacting repressive policies is a well-known tactic used by
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 5
autocratic rulers. Russian history is rife with examples of leaders using the power of a cult of
personality to secure popular support and legitimacy in spite of policies which actively repress
leader) is deliberately presented to the people of a country as a great person who should be
admired and loved (Cult of Personality, N.D.). This phenomenon has long been a staple in
Russian politics, especially under Soviet rule. Soviet leaders Vladimir Lenin and Joseph Stalin,
and now Russian President Vladimir Putin, have used cults of personality to elevate themselves
to the roles of ‘fathers of the nation.’ They present themselves as kind but necessarily strict
leaders who shaped their country and people. Vladimir Lenin, for example, was a major political
figure during the rise of Communism, and according to his cult of personality, the Soviet Union
would never have been created without his involvement. Lenin’s cult of personality was an
interesting case, as it grew somewhat organically unlike the contrived cults of personality that
the tsars and other rulers had created prior to his using stiff portraits and almost fairytale-like
After the successes of Lenin’s cult of personality, Joseph Stalin used Lenin’s cult of
personality as a foundation for his own. He was presented as Lenin’s obvious successor and the
only one who could possibly be live up to and exceed Lenin. In fact, Stalin began to be presented
in art as better than Lenin and occasionally even educating him. Stalin was colored as a warrior
and savior, and the propaganda machine constantly churned out art and information that
venerated him (Pisch, 2016). Stalin became a symbol of all the best parts of the Soviet Union and
Communism in general. He effectively used newspapers, art, mass media, and the audience itself
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 6
to create and maintain his cult of personality. His cult of personality was so pervasive and
effective in his day that it still has some support today, though it lost a lot of momentum after his
Putin’s cult of personality is arguably the largest and most pervasive since Stalin’s death.
It is a prime example of a cult that has developed through propaganda, genuinely earned
popularity and fear. This has created a sort of mania for Putin, and as a result, he has become a
huge part of Russian popular culture, both as the carefully cultivated, collected political figure
and as the highly sexualized ideal of Russian life and masculinity (Cassiday & Johnson, 2010).
Putin has created a persona of a sportsman, sex symbol, and a sober, capable politician,
which has grown mostly organically over the years (with a little help from the Kremlin). Putin
and the Kremlin have used photos and other media featuring Putin extensively to spread his cult
of personality spawning millions of objects that feature Putin’s visage (Goscilo, 2013). These
objects range from edible chocolate creations to underwear to sexy calendars to coffee cups to
matryoshka dolls, and all of them play a role in making Putin’s cult of personality more and
In much the same way Stalin used Lenin to begin his cult of personality, Kadyrov uses
Putin’s popularity to legitimize his own cult of personality. Kadyrov makes it obvious how much
he admires and respects Putin, and how he fully supports his decisions, saying on multiple
occasions that he is “ready to come should Putin call for the aid of Kadyrov and Chechnya”
(Vesti News). Kadyrov publicly demonstrates his support through conventional political means
such as staged photo-ops of the two leaders together and naming the main street in the Chechen
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 7
capital of Grozny after Putin, and through more unconventional means such as Instagram photos
In another facet of the Kadyrov cult, he is presented as a symbol of renewal and change,
similar to the way Lenin was presented as the father and creator of the Soviet Union. Pisch
(2016) notes, “In a state that is in the process of reinventing itself, the leader cult becomes the
means by which new rituals and traditions are instituted, employing symbols to bring consensus
and a sense of shared identity in societies beset by latent conflict or indifference to the dominant
ideology.” Kadyrov has made a point of rebuilding Chechnya and its capital, Grozny, both
physically and metaphorically. Kadyrov has used the massive amounts of money sent to
Chechnya from Moscow to rebuild buildings, build a mosque in honor of his father and create
massive new parks and attractions. However, he also uses this money from Moscow to fund his
lavish lifestyle, which is thoroughly and occasionally hilariously documented on his various
clothes in a decadent-
with all other photos posted before the account was removed by Instagram’s parent company
Facebook.
Much as Stalin used newspapers and posters, Kadyrov uses the popular medium of his
day to maintain his cult: social media. Kadyrov’s presence on social media is arguably the largest
and most effective component of his cult of personality. He has massive followings from all parts
of the world, most notably on his Instagram account, which currently boasts over 53,000
followers, and is steadily increasing. This number of followers was much higher at one point, but
Instagram removed his account due to the US economic sanctions on Russia (Roth, 2018).
Because of this, Kadyrov appears to have created a new account under the name of
z.a_kadyrov_95 in June 2018, which has yet to be removed (Ramzan Kadyrov, N.D.). Kadyrov’s
Instagram oscillates between funny or cute photos of Kadyrov and vaguely threatening posts
about his might and power, and that of the Russian Federation. In fact, Kadyrov’s Instagram has
all the facets of his cult of personality in one place: it is full of photos and videos of him doing
workouts and other physical feats, rubbing shoulders with celebrities and laymen alike, cuddling
with various animals, participating in religious and cultural activities, and interacting with his
family. His social media presence demonstrates his lavish lifestyle and connections to Moscow
and Putin, and uses Instagram as a platform for voicing his ideas and opinions on the world at
large. Kadyrov’s Instagram is a prime example of the use of social media in building a cult of
personality. Over time, he has created a persona that largely resembles a loveable, almost goofy
father figure which is jarringly interspersed with threatening content. Kadyrov’s oddly charming
posts about feeding chickens, cuddling tigers, and meeting celebrities live on in infamy right
alongside pictures of him barely restraining a slavering attack dog. For example, Kadyrov posted
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 9
a video of himself firing a machine gun with a poem as the caption (Kadyrov, 2018). Kadyrov
appears to have written the poem himself, judging by the fawning comments.
И звал с собой всех тех, кого бы смог.. And he called with him all those whom he could.
Ведь многие в пути нелёгком пали; After all, many fell on the hard way;
Среди уставших многие отстали, Among the tired who remained, many lagged
До крови истоптав подошвы ног... behind
Но мир не ждал, он торопил в манеже, Having walked until the soles of the feet bled...
Крича и гикая, и требуя борьбы. But the world did not wait, he hurried into the
Он жаждал зрелища и крови только arena,
свежей — Screaming and yelling and demanding a fight.
Под чью-то смерть ревущий гул толпы. He longed for a spectacle and only the freshest
Взирал на нас сей мир окаменелый, of blood -
У стен его мы падали от ран. Under someone’s death the roar of the crowd.
Но он взирал, глухой и пустотелый, This world looked at us, petrified
Рукоплеща ладонью запотелой We fell from our wounds at it’s walls.
Дань отдавая умершим телам. But he raised his gaze, deaf and hollow,
[…] With applause of his sweating palms
И вот теперь, когда пора настала He gave tribute to dead bodies.
Всех тех, кто нас в неволе заковал, [...]
Я пережил, рукой своей усталой And now, when the time has come
Оковы эти,с плечей своих сорвал. All those who chained us in captivity,
Возмездьем горд я вперемешку с мукой, I outlived them, and with my tired hands
Их всех жестоко меч мой покарал.. Tore these chains from my shoulders.
Я не жалел, что стал опять изгоем: Vengeance, proudly, I mixed with flour,
Пусть дышит грудь свободой каждый All of them I cruelly punished with my sword..
раз! I did not regret that I became an outcast again:
Я был рабом, и там, пред каждым боем Let the chest breathe freedom every time!
Я лишь мечтал увидеть вновь Кавказ! I was a slave, and there, before every fight
И встретить смерть средь гор аулов I merely dreamed of seeing the Caucasus again!
серых And meet death among the gray mountain
И рассказать им всё, что пережил; villages
О подвигах друзей, безумно смелых; And tell them everything that I’ve been through;
О горечи борьбы в надеждах белых; About the exploits of friends, terribly brave;
За дух и страсть, что в них я полюбил! About the bitterness of the struggle in white
hopes;
For the spirit and passion that I loved in them!
This poem demonstrates a blasé attitude towards death and an almost fanatical joy at the
prospect of fighting for freedom, which is a great irony considering that Kadyrov is only one
very small step away from being a totalitarian dictator in Chechnya, and currently oppresses his
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 10
people in many ways. The recent gay purge is a pertinent example of Kadyrov actively fighting
against freedom where some of the people of Chechnya are concerned. He also has played an
active role in repressing Chechen women by engaging in a ‘virtue campaign,’ which involves
policing what they are allowed to wear and do. Kadyrov began this campaign by stating that cell
phones negatively impact female morality, and has played an active role in it ever since. He has
said many times that women are inferior to and should be subjugated by men, has openly
supported polygamy, and equated women to men's’ property. He now focused on women’s
dress, and has said that women should dress in the traditional Muslim way, including
headscarves, and made a mandate that all women employed in the public sector must wear
headscarves. This policing of women’s clothes has reached the point that women are being
harassed on the streets, and even shot with paint by cars driving by, possibly by the Kadyrovsky,
In addition to his Instagram account, Kadyrov also has accounts on V Kontakte, Twitter,
and LiveJournal. These other accounts, however, are more political in nature and are far more
professional than his Instagram, though his Twitter is not as formal. Kadyrov’s Twitter account
features a strange combination of approved political posts about events, people, and activities
one might expect from a political official’s Twitter account and oddly personal messages about
various topics. This juxtaposition can be seen in Kadyrov’s series of tweets during the 2018
FIFA World Cup. For the most part, Kadyrov simply posted scores, words of encouragement,
and polls for people to vote for who they wanted to win, but occasionally he posted more
“Russia defeated Spain. This is already a story. But I don’t understand the
hysteria of individual “fans” who are upset by the exit of the team in the quarter
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 11
finals. They find it hard to believe that Russia is capable of playing and winning.
After all, it was not part of their plans. But the reality does not depend on their
In addition to his social media, Kadyrov also has a presence on the big screen, perhaps
inspired by Joseph Stalin’s use of and success with the medium. In 2016, Kadyrov starred in a
show, “The Team (Komanda),” which was modeled after the American television show “The
Apprentice” starring Donald Trump. In this show, contestants must complete a series of
challenges to determine who would win the honor of working for Kadyrov as his assistant
(Rossiya Odin, 2016). In the show, Kadyrov plays a strict, almost fatherly figure who regularly
berates the contestants when they make mistakes. Amusingly, when he does berate the
contestants, he occasionally slips into a sort of jovially threatening persona that makes viewers a
bit worried for the contestant’s health and well-being. The show also features 4:00 a.m. military-
style wake-up calls for the contestants, intense physical challenges such as crossbow shooting,
mountain climbing and boxing, and cultural challenges like making the perfect shashlik and
participating in a traditional Chechen wedding. And in a rather cruel twist, all of the ridiculous
challenges on the show were pointless in the end, as Kadyrov had apparently chosen the winner
before the show even started. The show was marginally popular, but drew criticism from some
Chechen viewers, mostly because the luxurious, palatial representation of Chechnya was very far
from the reality of how most Chechens live, and the sheer cost of producing the show and paying
Kadyrov also has had roles in films as well as television shows and even has his own
IMDB page (IMDB, N.D.). He starred in a short film entitled “Mysterious Ridge” (Volshebny
Greben) about Chechnya's history. This film mostly featured Kadyrov doing wildly better at
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 12
traditional physical feats, such as archery, throwing a mallet, and sword fighting, than anyone
else, and ultimately winning a competition (Mattahk, 2014). This film lends itself to the image
Kadyrov is trying to cultivate as the standard for Chechen masculinity, though the way the
editing cuts away from Kadyrov’s actual physical feats and focuses only on the end results is not
particularly convincing. In 2015, he boasted that he would be playing a leading role in an action
film done by a famous Hollywood director called “Those Who Didn't Understand, Will
Understand” (Kto ne ponyal, tot poymet) on his Instagram, but the film never actually came to
fruition. A short clip was, however, made available on his Instagram that featured Kadyrov
running across a desert with a machine gun, firing at random and followed by several camo-
colored SUVs as well as the obligatory shots of him surveying the beauty of Chechnya through
Kadyrov has a huge presence in sports and uses it to reinforce his reputation as a
benevolent leader who enjoys sports and other activities. His Instagram page features an
involvement in sports, his own personal workouts, and selfies with well-known sportsmen to
show the world that he is a sportsman of the highest caliber, the ideal for Chechen masculinity,
as well as a kind ruler. However, as is often the case, the reality is not the same as Instagram.
Kadyrov is heavily involved in mixed martial arts and attends events almost weekly. He
has created a fight club, Akhmat MMA, which has become one of the largest MMA training
facilities within the Russian Federation. It is also most likely an extension of Kadyrov’s
government as it is run by a colonel who is one of the most influential security figures in
Kadyrov’s government. The Akhmat MMA fight club is very successful and has signed several
notable fighters from other MMA organizations (Zidan, 2018). Some fighters from this fight club
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 13
have also gone on to sign with the UFC and many continue to fight with the UFC despite their
connections to Kadyrov.
The 2018 World Cup in Russia offered an excellent opportunity for Kadyrov to rub
shoulders with famous soccer greats, such as Mohamed Salah. He hosted the Egyptian National
soccer team in Chechnya during the World Cup and granted Mohamed Salah honorary Chechen
citizenship in a blatant attempt to make himself more popular through sportswashing as well as
cementing himself more firmly as a strong Muslim leader who supports other Muslims
(Trevelyan, 2018). This caused a serious backlash against Salah, who is reportedly considering
retiring from the Egyptian national team because of the way he was used as a political pawn,
though no official announcement has been made (Hendawi, 2018). Grozny issued a statement
denying the use of Salah as a pawn and rejecting the notion that he was given any preferential
Kadyrov is also an avid horse racing fan and has acquired a stable of top thoroughbreds
that have competed in major races in Russia, United Arab Emirates, Singapore, Australia, Hong
Kong, and England. However, he has not been allowed to race in the U.S. despite his attempts to
do so. In 2011, officials in New York and Kentucky took steps to prevent one of Kadyrov’s
horses, Sweet Ducky, from racing. Kadyrov had bought the horse after it won two minor stakes
races and was on track to run in the Kentucky Derby, which is almost certainly the race Kadyrov
had in mind when buying it. But no matter how cute Sweet Ducky’s name is, he was scratched
due to Kadyrov being accused by human rights groups of murder, torture and other abuses over
the years, and refusing to appear at a hearing before his request for a license could be approved.
A spokesman for Kadyrov told The New York Times he believed the licensing issue was a flimsy
pretext for preventing a horse from running that was simply too good, and that he regarded the
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 14
decision as “ideological sabotage against the Chechen authorities,” adding, “Targeted work is
Kadyrov’s involvement in sports mirrors Putin’s use of sports for his own cult of
personality, even down to the focus on martial arts. One interesting difference is that while Putin
is often actively involved in a sport, such as having a black belt in Judo, Kadyrov prefers to have
to sports done in his name, as in the case of his Akhmat fight club. He does post many workout
videos on his social media, but does not seem to participate in organized sports in general.
Conclusion
Kadyrov’s cult of personality has drawn from and been influenced by Vladimir Lenin,
Joseph Stalin, and Vladimir Putin. He has copied Stalin’s use of popular media and television,
Lenin’s builder and father of a nation persona, and Putin’s involvement in martial arts and other
physical activities. However, despite adopting some of their tactics, Kadyrov has not been as
successful as his predecessors have been. His cult has not had the huge initial growth that Lenin,
Stalin and Putin received, but it is steadily growing thanks to his social media, involvement in
sports, and support from Moscow and Putin’s own cult of personality. Interestingly, even as
Kadyrov uses Putin to legitimize his own cult of personality, Putin uses Kadyrov as a sort of
leashed attack dog and as a tool to demonstrate how powerful Putin is that he can bring this wild
Perhaps in response to that, or in response to pressure from the Kremlin, Kadyrov’s cult
of personality and his presence on social media and in the public sphere has grown significantly
tamer and more political in recent years. He has changed from posting about his lavish lifestyle,
his undying love of Vladimir Putin, and missing cats to photos of his family, participating in
religious activities, and being involved in politics, which have all been staples in many cults of
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 15
personality. This transition may show either a developing maturity or that Kadyrov has hired
and/or begun to listen to a public relations team. Either way, it is likely that his cult of
personality has already and will continue to draw more heavily from Putin’s example and will
now try to show Kadyrov as a more sober leader who is focusing on his role as president, rather
than as the slightly goofy cat owner the Internet still views him as.
RAMZAN KADYROV: A CULT OF PERSONALITY FOR THE 21 ST CENTURY 16
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