GOURMET TO GO

QUESTIONS FOR DISCUS SION

1. What is the nature of the product and its characteristics?

2. What is the nature of the competitive environment?

3. Because of the newness of the product, the promotion and advertising will be
essential at start-up. Analyze the market. Be sure to look at the marketing
expenditures in Exhibit 1 and comment.

4. What problems might be anticipated with the product? How could these
problems be minimized?

5. What are the strengths and weaknesses of management and the organizational
plan?

6. Analyze Exhibits 1 and 2 – start-up expenses and capital list.

7. Carefully analyze the aspects of the pro forma income statements (Exhibits 3 and
4). Also, when does the company reach positive cash Flow? Comment.