TABLE OF CONTENTS

Men's Grooming in Pakistan - Category

analysis
HEADLINES

PROSPECTS
Urban markets expected to drive growth of men’s grooming in Pakistan
Evolving consumer preferences will boost sales of men’s skin and hair care
brands
Men’s grooming expected to remain dominated by shaving products

COMPETITIVE LANDSCAPE
Gillette continued to lead men’s grooming in 2018
Fair & Lovely Max Fairness retained dominance of toiletries in 2018

CATEGORY DATA
TABLE 1 Sales of Men’s Grooming by Category: Value 2013-2018
TABLE 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
TABLE 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
TABLE 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
TABLE 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
TABLE 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
TABLE 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
TABLE 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
TABLE 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-
2023
Beauty and Personal Care in Pakistan -
Industry Overview
EXECUTIVE SUMMARY
Empowered, independent women in urban cities drive skin care growth in
2018
Infiltration of imported brands and foreign trends help evolve consumer
preferences
International brands dominate skin care in Pakistan
All-in-one, multi-purpose and compact SKUs remain focus of NPD in skin care
Expanding modern retail and shifting preference in favour of brands will drive
future growth

MARKET DATA
TABLE 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
TABLE 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-
2018
TABLE 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
TABLE 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
TABLE 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
TABLE 15 Penetration of Private Label in Beauty and Personal Care by Category: %
Value 2013-2018
TABLE 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
TABLE 17 Distribution of Beauty and Personal Care by Format and Category: %
Value 2018
TABLE 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-
2023
TABLE 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth
2018-2023
PROSPECTS

URBAN MARKETS EXPECTED TO DRIVE GROWTH OF MEN’S

GROOMING IN PAKISTAN

Men’s grooming products in Pakistan are primarily consumed by urban consumers in

the country as unbranded products are still very commonly used by price-sensitive
households in rural towns and villages in Pakistan. Moreover, consumers in rural
areas and smaller towns and cities lack awareness of these products and also do not
find a need to invest in their beauty and personal grooming.

EVOLVING CONSUMER PREFERENCES WILL BOOST SALES OF MEN’S

SKIN AND HAIR CARE BRANDS

The evolving consumer preferences of men in favour of skin and hair care products
has greatly contributed to the growth of men’s grooming in the country. Contrary to
earlier perceptions, males are increasingly becoming concerned about their grooming
needs and are increasingly spending on their beauty and personal products.

MEN’S GROOMING EXPECTED TO REMAIN DOMINATED BY SHAVING

PRODUCTS

While urban markets are expected to lead growth of men’s grooming in the country,
the category is expected to remain dominated by shaving products only. Unlike the
traditional habit of going to the barber, men in Pakistan are increasingly buying
branded shaving products to use at home.

COMPETITIVE LANDSCAPE

GILLETTE CONTINUED TO LEAD MEN’S GROOMING IN 2018

Gillette was off to a challenging start in 2018 wherein macroeconomic factors, such as
the increase in applicable duties and devaluation of local currency, were not
favourable for the import-based trading company. Hence, the higher prices applied in
 the latter months of the year to cover macroeconomic hits slightly impacted the rising
sales trend.

FAIR & LOVELY MAX FAIRNESS RETAINED DOMINANCE OF TOILETRIES

IN 2018

Fair & Lovely for men led toiletries in 2018 mainly due to the brand equity of Fair &
Lovely. A well-known brand among women, Fair & Lovely introduced a variant for
men as well to pull in male consumers as well as to invest in their personal grooming.

Razor and Razor Blade Market in Pakistan to 2019 - Market Size, Trends, and Forecasts

This industry report offers the most up-to-date market data on the actual market situation, trends
and future outlook for razors and razor blades in Pakistan. The research includes historic market
data from 2008 to 2014 and forecasts until 2019 which makes the report an invaluable resource
for industry executives, marketing, sales and product managers, analysts, and other people
looking for key industry data in readily accessible and clearly presented tables and graphs.

The latest market data for this research include:

 Overall razor and razor blade market size, 2008-2019
 Razor and razor blade market size by product segment, 2008-2019
 Growth rates of the overall razor and razor blade market and different product segments, 2008-
2019
 Shares of different product segments of the overall razor and razor blade market, 2008, 2014 and
2019
 Market Potential Rates of the overall razor and razor blade market and different product
segments
The product segments discussed in this data report include:

Razors
Safety razor blades
Parts of non-electric razors

The report helps answering the following questions:

 What is the current size of the razor and razor blade market in Pakistan?
 How is the razor and razor blade market divided into different product segments?
 How are the overall market and different product segments growing?
 How is the market predicted to develop in the future?
 What is the market potential compared to other countries?
Among the key reasons to purchase include the following:
 Gain an outlook of the historic development, current market situation, trends, and future outlook
of the razor and razor blade market in Pakistan to 2019
 Track industry trends and identify market opportunities
 Plan and develop marketing, market-entry, market expansion, and other business strategies by
identifying the key market trends and prospects
 Save time and money with the readily accessible key market data included in the report. The
market data is clearly presented and can be easily incorporated into presentations, internal
reports, etc

This billion-dollar startup may

topple Gillette's razors
By News Desk

Published: July 23, 2016

TWEET EMAIL
PHOTO: DollarShaveClub

A corporate acquisition of $1 billion usually suggests a tech start-up making a

new invention in smartphones which is then bought by giants such as Apple or
Google. However, this is not the case with Dollar Shave Club, a simple
business venture that sells men’s razor blades on a subscription plan.

Dollar Shave Club has been bought by Unilever for a whopping $1 billion. The
venture is different from your typical start-up as it hasn’t invented anything
new but instead has used clever marketing skills to convince the world’s
largest consumer product company that it is worth a billion dollars.

This Pakistani is part of a startup that could be the next Instagram

The success of Dollar Shave Club is best explained by Ben Thompson
at Stratechery, who points out that Procter and Gamble is the largest producer
of razors with their Gillette brand. Procter and Gamble has maintained its hold
on the market by spending large amounts on research and development and
marketing and distribution with the aim of preventing any other firm from
building a sizable market share.
Michael Dubin, the founder of the Dollar Shave Club, took advantage of the
fact that the basic razor model works just fine and doesn’t need to be invented
every year but rather marketed properly. He used the internet to market his
product and Amazon for its distribution producing cheap razors.

Pakistani start-up leaves Facebook founder impressed

The trick worked as Dollar Shave Club now accounts for a 15 per cent share
for razors in the US.

Dubin also used the rivalry between P&G and Unilever to his advantage.
P&G’s decade long strategy in the market did not allow it to acquire the
company but Unilever was more than happy to do so as it meant the company
could finally make inroads into what had been dominated by its rival firm so
far.

The deal is to be finalised in the third quarter this year, resulting in major
profits for the venture capitalist who invested a relatively small amount of
$150 million.