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MacBook: Design, Specs, and Luxury Appeal

The MacBook has an ultra-thin aluminum design that requires no fans due to its Intel Core M processor. It features a full-sized keyboard and large trackpad despite its small size but has storage that cannot be upgraded. The custom battery is advertised to provide all-day battery life of up to 10 hours for activities like web browsing or movie playback. The MacBook uses recyclable and non-toxic materials and meets Energy Star standards. Apple introduced a gold color option for the MacBook as a luxury brand positioning that followed the popularity of gold iPhones in China.

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Paco Torregrosa Vera
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55 views1 page

MacBook: Design, Specs, and Luxury Appeal

The MacBook has an ultra-thin aluminum design that requires no fans due to its Intel Core M processor. It features a full-sized keyboard and large trackpad despite its small size but has storage that cannot be upgraded. The custom battery is advertised to provide all-day battery life of up to 10 hours for activities like web browsing or movie playback. The MacBook uses recyclable and non-toxic materials and meets Energy Star standards. Apple introduced a gold color option for the MacBook as a luxury brand positioning that followed the popularity of gold iPhones in China.

Uploaded by

Paco Torregrosa Vera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The MacBook is designed with thinness in mind; the aluminum

enclosure is 13.1 mm at its thickest point at the hinge end of the


computer.[12] The MacBook includes Intel Core M processors (Kaby
Lake architecture) which requires no fans or heat pipe, allowing the
logic board to be much smaller than the one in the MacBook Air.
The storage cannot be upgraded. Despite its small size, the
computer features a full-sized keyboard and a large trackpad.
The battery was custom-designed to fill the available space in the
small enclosure. It uses a new 39.7 watt-hour lithium-polymer
terraced battery cell which is advertised to provide "all day" battery
life. It is said to last up to 9 hours for Internet browsing or 10 hours
of iTunes movie playback. The battery was improved in the 2016
refresh, with Apple claiming to provide 10 hours for Internet
browsing, and 11 hours for iTunes movie playback.[13]
The MacBook does not include any beryllium, BFRs, or PVCs in its
construction. The display is made of arsenic-free glass and contains
no mercury. It is made of recyclable materials such as aluminum
and glass, meets Energy Star 6.1 standards, and is rated EPEAT
Gold.
Apple's introduction of a gold MacBook finish has been cited as an
example of positioning itself as a luxury-style brand. The choice
follows the introduction of the gold iPhone 5S after Apple found that
gold was seen as a popular sign of a luxury among Chinese
customers.[14] Noting the appeal of Apple introducing gold laptops, IT
and science journalist Casey Johnston commented, "I'm marrying
one."[15]

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