RISHABH

2016UME4031
PRODUCT DESIGN ASSIGNMENT ON APPLE INC

Introduction

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and
sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along
with Amazon, Google, and Facebook.
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer,
the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds
and the HomePod smart speaker. Apple's software includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems,
the iTunes media player, the Safari web browser, the Shazam acoustic fingerprint utility, and the iLife and iWork creativity and
productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include
the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services
include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
History
Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new
company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for
people to have them in their homes or offices. Simply put, they wanted a computer that was user-friendly.

Jobs and Wozniak started out building the Apple I in Jobs' garage and sold them without a monitor, keyboard, or casing (which
they decided to add on in 1977). The Apple II revolutionized the computer industry with the introduction of the first-ever color
graphics. Sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public.

Wozniak left Apple in 1983 due to a diminishing interest in the day-to-day running of Apple Computers. Jobs then hired
PepsiCo's John Sculley to be president. However, this move backfired and after much controversy with Sculley, Jobs left in 1985
and went on to new and bigger things. He founded his own company NeXT Software and he also bought Pixar from George
Lucas, which would later become a huge success in computer animation of such movies as Toy Story, A Bug's Life, Monsters, Inc.,
and Finding Nemo.

Through the rest of the 1980s, Apple was still doing well and in 1990 it posted its highest profits yet. This was, however, mostly
due to the plans that Jobs had already set in motion before he left, most notably his deal with a tiny company by the name of
Adobe, creator of the Adobe Portable Document Format (PDF). Together the two companies created the phenomenon known as
desktop publishing.

Back in 1985 Sculley turned down an appeal from Microsoft founder Bill Gates to license its software. This decision would later
come back to haunt him because Microsoft, whose Windows operating system (OS) featured a graphical interface similar to
Apple's, became their toughest competition in the late 1980s and throughout the 1990s.

Over the course of a few years, Apple's market share suffered slowly after its peak in 1990 and by 1996, experts believed the
company to be doomed. It was not until 1997, when Apple was desperately in need of an operating system, that it bought out
NeXT Software (Jobs' company) and the board of directors decided to ask for some help from an old friend: Steve Jobs. Jobs
became an interim CEO, or iCEO as he called himself (Jobs was not officially the CEO until 2000). Jobs decided to make some
changes around Apple. He forged an alliance with Microsoft to create a Mac version of its popular office software.

Not long after this decision was the turning point for the company. Jobs revamped the computers and introduced the iBook (a
personal laptop). He also started branching out into mp3 players (iPod) and media player software (iTunes). This was Jobs' best
move yet. While computers are still an important part of Apple, its music related products (i.e. iPod and iTunes) have become the
company's most profitable sector. Apple has also recently released the iPhone, a cellular phone, and the Apple TV. While Steve
Jobs died October 5, 2011, Apple continues on with his legacy.

Apple Inc. has pioneered its way through the computer industry—not once, but multiple times throughout its existence. It believes
in pushing the limits of creativity in order to produce interesting and valuable products for society. After more than 30 years, it is
undeniable that Apple "has had a profound impact on technology, innovating and influencing not only how we use computers but
the activities for which what we use them.

Number of Products

1. Macintosh
2. iPod
3. iPhone
4. iPad
 5. Apple Watch
6. Apple TV

Product Specification

Macintoshes currently in production:

iMac: Consumer all-in-one desktop computer, introduced in 1998.
Mac Mini: Consumer sub-desktop computer, introduced in 2005.
MacBook Pro: Professional notebook, introduced in 2006.
Mac Pro: Workstation desktop computer, introduced in 2006.
MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.

Apple sells a variety of computer accessories for Macs, including Thunderbolt Display, Magic Mouse, Magic Trackpad, Magic
Keyboard, the AirPort wireless networking products, and Time Capsule.

iMac :

Consumer all-in-one desktop computer, introduced in 1998.

Technical Specifications

Logic Board Ports Power

Processor: G3, 233 MHz USB: 2 yes Max Watts: 80

PMMU: integrated ADB: n/a Amps: 1.7
FPU: integrated Video: none BTU per Hr: 273.6
Data Path: , Floppy: none Voltage: 100-240
L1 Cache: 32K SCSI: none Freq Range: 50-60 Hz
L2 Cache: 512K Geoports: none Battery 3.6V
Type: Lithium
2nd None Ethernet: 10/100 Base-
Processor: Tx Soft Power: Yes
Slots: 0 FireWire:
Notes: 512k backside cache Mic PlainTalk
memory Type:
AirPort
Ready:
Other Modem,
Ports: Speaker,
Headphone,
Sound built-in stereo
Notes: speakers with
SRS 3D
stereo sound

Memory Video Memory

Logic Board: none Resolution Video Video

Memory Memory
RAM Slots: 2, SO-DIMM 2MB 6MB
Min - Max RAM: 32 MB - 128 MB (onboard) (SGRAM)
(SGRAM)
Min RAM Speed: 100MHz/10ns
512 x 384 n/a n/a
RAM Sizes: 16, 32, 64, 128 MB
640 x 400 n/a n/a
Install in Groups of: 1
 Notes: 144-pin SDRAM 640 x 480 32-bit 32-bit
M6709LL/A ;
32MB - 128MB 800 x 600 32-bit 32-bit
M6709LL/B ; 832 x 624 n/a n/a
32MB - 256MB
1024 x 768 16-bit 32-bit
1152 x 870 n/a n/a
1280 x n/a n/a
1024

Notes: 144-pin SGRAM NOTE: use only a SGRAM SO-

DIMM. Do NOT use EDO DRAM or SDRAM-based video
memory.

Physical Software Storage

introduced: 8/15/1998 Addressing 32-bit Floppy None

Modes: Size:
Discontinued: n/a
Orig SSW: 8.1/8.5 Floppy None
Form Factor: iMac Inject:
Gestalt ID: 406
Orig 462 Min. Int 4 GB
Weight (lbs): 40 Enabler: HD Size:

Dimensions 15.8 H x 15.2 W x 17.6 ROM ID: 77D Int HD ATA

(in): D Interface:
ROM Ver: 44F1
Notes: IrDA infrared link
ROM Size: 1 MB*
module 4 Mb/s transfer Orig CD 24x
rate; range = 2 inches to AppleTalk 60 Speed
1 meter Ver:
Int CD Yes
Mac OS 8.1 Support:
Supported: 8.5
8.6 Notes: Keyboard,
9 Mouse have
X USB interface
Supports ATA
Notes: *uses 3MB CD-ROM
of RAM
for toolbox
ROM

Mac Mini
The original Mac mini was introduced in January 2005 at 1.25 GHz and 1.42 GHz. In July, Apple bumped base RAM from 256
MB to 512 MB. The Late 2005 model boosts CPU speeds to 1.33 GHz and 1.5 GHz. The SuperDrive is bumped from 4x to 8x,
can now burn dual-layer discs, and also works with DVD-RAM media.
The Late 2005 Mac mini has 64 MB of VRAM in the 1.5 GHz model, twice as much as other Minis. It uses the same Radeon
9200 graphics processor. 5400 rpm hard drives are now standard, replacing 4400 rpm drives found in earlier Minis.

Technical Specifications
Processor and memory
 1.25GHz or 1.42GHz PowerPC G4 processor with Velocity Engine.
 512K on-chip level 2 cache at full processor speed.
 167MHz system bus
 512MB of PC2700 (333MHz) DDR SDRAM, expandable to up to 1GB 5
Storage
 40 or 80GB Ultra ATA hard disk drive1
 One of the following optical drives:
o Slot-loading Combo drive (DVD-ROM/CD-RW): reads DVDs at up to 8x speed, writes CD-R discs at up to 24x speed, writes
CD-RW discs at up to 16x speed, reads CDs at up to 24x speed
o Optional SuperDrive (DVD±RW/CD-RW): writes DVD-R discs at up to 4x speed, writes DVD-RW discs at up to 2x speed,
writes DVD+R discs at up to 4x speed, writes DVD+RW discs at up to 2.4x speed, reads DVDs at up to 8x speed, writes CD-R
discs at up to 16x speed, writes CD-RW discs at up to 8x speed, reads CDs at up to 24x speed
Audio
 Built-in speaker
 Headphone/Audio Line-out jack
Graphics support
 ATI Radeon 9200 graphics processor with AGP 4X support
 32MB of dedicated Double Data Rate (DDR) video memory
Video
 DVI video output for digital resolutions up to 1920 x 1200 pixels; supports 20-inch Apple Cinema display and 23-inch Apple
Cinema HD display; supports coherent digital displays up to 154MHz; supports non-coherent digital displays up to 135MHz
 VGA video output (using included adapter) to support analog resolutions up to 1920 x 1080 pixels
 S-video and composite video output to connect directly to a TV or projector (requires Apple DVI to Video Adapter, sold
separately)
Peripheral connections
 One FireWire 400 port; 8 watts
 Two USB 2.0 ports (up to 480 Mbps) on computer
Communications
 56K V.92 modem (RJ-11 connector) standard on some configurations, optional on others 2
 Built-in 10/100BASE-T Ethernet (RJ-45 connector)
 Internal 54-Mbps AirPort Extreme Card (based on IEEE 802.11g standard; Wi-Fi Certified for 802.11g and 802.11b
interoperability) standard on some configurations, optional on others 3
 Internal Bluetooth standard on some configurations, optional on others
Electrical and environmental requirements
 Meets ENERGY STAR requirements
 Line voltage: 100-240V AC
 Frequency: 50Hz to 60Hz, single phase
 Maximum continuous power: 85W
 Operating temperature: 50° to 95° F (10° to 35° C)
 Storage temperature: -40° to 116° F (-40° to 47° C)
 Relative humidity: 5% to 95% noncondensing
 Maximum altitude: 10,000 feet
Size and weight
 Height: 2 inches (5.08 cm)
 Width: 6.5 inches (16.51 cm)
 Depth: 6.5 inches (16.51 cm)
 Weight: 2.9 pounds (1.32 kg)

Macbook Pro (Early 2006)

The MacBook Pro (sometimes unofficially abbreviated as MBP) is a line of Macintosh portable computers introduced in January
2006, by Apple Inc. It is the higher-end model of the MacBook family, sitting above the consumer range MacBook Air, and is
available in 13- and 15-inch screen sizes. A 17-inch version was available between April 2006 and June 2012.

1.83 GHz 2GHz MacBook 2GHz MacBook

 MacBook (MA255LL/A) (MA472LL/A)
(MA254LL/A)

Color White White Black

Processor 1.83GHz Intel Core 2GHz Intel Core 2GHz Intel Core
Duo Duo Duo

L2 Cache 2MB

System bus 667MHz

Memory 512MB of 667MHz DDR2 SDRAM (PC2-5300) on two SO-

DIMMs, supports up to 2GB

Hard drive 60GB 5400-rpm 60GB 5400-rpm 80GB 5400-rpm

Serial ATA2 Serial ATA2 Serial ATA

Optical drive Slot-loading Slot-loading SuperDrive

Combo drive (DVD±RW/CD-RW)
(DVD-ROM/CD-
RW)

Graphics Intel GMA 950 graphics processor with 64MB of DDR2

SDRAM shared with main memory1

Video camera Built-in iSight

Display 13.3-inch (diagonal) glossy TFT widescreen display, 1280 x

800 resolution

Ports One FireWire 400 port (8 watts); Two USB 2.0 ports (up to
480 Mbps); Mini-DVI port with support for DVI, VGA, S-
video and composite video output (requires adapters, sold
separately)4

Audio Built-in stereo speakers, built-in omnidirectional microphone,

combined optical digital audio input/audio line in, combined
optical digital audio output/headphone out

Networking Built-in 10/100/1000BASE-T (Gigabit)

Wireless3 Built-in 54-Mbps AirPort Extreme wireless networking

(802.11g standard)

Limited Your MacBook comes with 90 days of free telephone support

warranty and and a one-year limited warranty. Purchase theAppleCare
service Protection Plan to extend your service and support to three
full years. Only the AppleCare Protection Plan provides you
with direct telephone support from Apple technical experts
and the assurance that repairs will be handled by Apple-
certified technicians using genuine Apple parts. For more
information, visit Apple support or call 800-823-2775.

Mac Pro
The Mac Pro is a series of workstations and servers designed, manufactured and sold by Apple Inc. since 2006. The Mac Pro, in
most configurations and in terms of speed and performance, is the most powerful computer that Apple offers. It is one of four
desktop computers in the current Macintosh lineup, sitting above the consumer range Mac Mini and iMac, and serves as an easily-
expandable alternative to the iMac Pro.

Standard Configuration Build-to-Order Options

(MA356LL/A)
Processor Two 2.66GHz Dual-Core Two 3.0GHz Quad-Core
Intel Xeon processors Intel Xeon processors
Two 2.0GHz, 2.66GHz,
 or 3.0GHz Dual-Core
Intel Xeon processors

Memory 1GB (two 512MB) of  2GB (four 512MB)

667MHz DDR2 ECC
fully buffered DIMM  4GB (four 1GB)
 8GB (eight 1GB)
 8GB (four 2GB)
 16GB (eight 2GB)
PCI NVIDIA GeForce 7300  ATI Radeon X1900 XT
Express GT 256MB (single-link
graphics DVI and dual-link DVI) 512MB (two dual-link
DVI)
 NVIDIA Quadro FX
4500 512MB (stereo
3D, two dual-link DVI)
 Two NVIDIA GeForce
7300 GT 256MB
 Three NVIDIA GeForce
7300 GT 256MB
 Four NVIDIA GeForce
7300 GT 256MB
Hard disk 250GB Serial ATA  Hard Drive Bay 1
drive 3Gb/s; 7200 rpm; 8MB
cache  500GB Serial ATA
3Gb/s; 7200 rpm; 8MB
cache
 750GB Serial ATA
3Gb/s; 7200 rpm;
16MB cache
 Hard Drive Bay 2
 500GB Serial ATA
3Gb/s; 7200 rpm; 8MB
cache
 750GB Serial ATA
3Gb/s; 7200 rpm;
16MB cache
 Hard Drive Bay 3
 500GB Serial ATA
3Gb/s; 7200 rpm; 8MB
cache
 750GB Serial ATA
3Gb/s; 7200 rpm;
16MB cache
 Hard Drive Bay 4
 500GB Serial ATA
3Gb/s; 7200 rpm; 8MB
cache
 750GB Serial ATA
3Gb/s; 7200 rpm;
16MB cache
Internal Optional Mac Pro RAID card with
RAID 256MB cache and 72-
hour cache battery
backup4

Optical 16x SuperDrive with Two 16x SuperDrives

drive double-layer support with double-layer support
(DVD+R (DVD+R
DL/DVD±RW/CD-RW) DL/DVD±RW/CD-RW)

Wireless Optional  AirPort Extreme

wireless networking2
 Bluetooth 2.0 + EDR
module
PCI Optional Apple Dual-Channel or
Express Quad-Channel 4Gb Fibre
Channel PCI Express
Card

Displays Optional  20-inch Apple Cinema

Display (M9177LL/A)
 23-inch Apple Cinema
HD Display
(M9178LL/A)
 30-inch Apple Cinema
HD Display
(M9179LL/A)
Limited Your Mac Pro comes with 90 days of free telephone
warranty support and a one-year limited warranty. Purchase
and service the AppleCare Protection Plan to extend your service
and support to three years from your computer’s
purchase date. Only the AppleCare Protection Plan
provides you with direct telephone support from
Apple technical experts and the assurance that
repairs will be handled by Apple-authorized
technicians using genuine Apple parts. For more
information, visit Apple support or call 800-823-
2775.

MacBook Air (Mid 2009) :

The Late 2008 MacBook Air (MBA) has the same Mini DisplayPort introduced with the 15″ MacBook Pro. Drive options are a
120 GB hard drive or a 128 GB solid state drive (SSD), but now on a SATA bus for much better speed.Perhaps the biggest
improvement comes ditching integrated Intel video for the Nvidia GeForce 9400M graphics processor, which has 16 cores and
uses 256 MB of system memory.The MacBook Air has a backlit keyboard.

Technical Specifications
Size and weight
Height: 0.16-0.76 inch (0.4-1.94 cm)
Width: 12.8 inches (32.5 cm)
Depth: 8.94 inches (22.7 cm)
Weight: 3.0 pounds (1.36 kg)1
Processor and memory
 1.86GHz or 2.13GHz Intel Core 2 Duo processor with 6MB on-chip shared L2 cache running 1:1 with processor speed
 1066MHz frontside bus
 2GB of 1066MHz DDR3 SDRAM onboard
Configure your MacBook Air now, only at the Apple Online Store.
Storage
 120GB 4200-rpm Serial ATA hard disk drive or 128GB solid-state drive2
 Optional external USB MacBook Air SuperDrive
Environmental status report
MacBook Air is designed with the following features to reduce its environmental impact:
 Arsenic-free display glass
 BFR-free
 Mercury-free LED-backlit display
 PVC-free internal cables
 Highly recyclable aluminum enclosure
 Meets ENERGY STAR Version 5.0 requirements
 Rated EPEAT Gold
Display
 13.3-inch (diagonal) LED-backlit glossy widescreen display with support for millions of colors
 Supported resolutions: 1280 by 800 (native), 1152 by 720, 1024 by 640, and 800 by 500 pixels at 16:10 aspect ratio; 1024
by 768, 800 by 600, and 640 by 480 pixels at 4:3 aspect ratio; 720 by 480 pixels at 3:2 aspect ratio
Graphics and video support
 NVIDIA GeForce 9400M graphics processor with 256MB of DDR3 SDRAM shared with main memory 3
 Extended desktop and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 2560
by 1600 pixels on an external display, both at millions of colors
 Built-in iSight camera
 Mini DisplayPort
Pure digital video output
DVI output using Mini DisplayPort to DVI Adapter (optional)
VGA output using Mini DisplayPort to VGA Adapter (optional)
Dual-link DVI output using Mini DisplayPort to Dual-Link DVI Adapter supports 30-inch Apple Cinema HD Display
(optional)
Input
 Built-in full-size keyboard with 78 (U.S.) or 79 (ISO) keys, including 12 function keys and 4 arrow keys (inverted “T”
arrangement)
 Backlit keyboard with ambient light sensor for automatic adjustment of keyboard illumination and screen brightness
 Solid-state trackpad with Multi-Touch gesture support for precise cursor control; supports two-finger scrolling, pinch,
rotate, swipe, three-finger swipe, four-finger swipe, tap, double-tap, and drag capabilities
Wireless
 Built-in AirPort Extreme Wi-Fi wireless networking4 (based on IEEE 802.11n draft specification); IEEE 802.11a/b/g
compatible
 Built-in Bluetooth 2.1 + EDR (Enhanced Data Rate)
Peripheral connections
Audio
 Analog audio output/headphone out (minijack)
 Built-in mono speaker
 Built-in omnidirectional microphone
Battery and power
 Integrated 40-watt-hour lithium-polymer battery
 45W MagSafe Power Adapter with cable management system
 MagSafe power port
Electrical and operating requirements
 Line voltage: 100V to 240V AC
 Frequency: 50Hz to 60Hz
 Operating temperature: 50° to 95° F (10° to 35° C)
 Storage temperature: -13° to 113° F (-24° to 45° C)
 Relative humidity: 0% to 90% noncondensing
 Maximum operating altitude: 10,000 feet
 Maximum storage altitude: 15,000 feet
 Maximum shipping altitude: 35,000 feet
Software
 Mac OS X v10.5 Leopard (includes iTunes, Time Machine, Quick Look, Spaces, Spotlight, Dashboard, Mail, iChat, Safari,
Address Book, QuickTime, iCal, DVD Player, Photo Booth, Front Row, Xcode Developer Tools)
 iLife ’09 (includes iPhoto, iMovie, iDVD, iWeb, GarageBand)

ipod Classic 1st gen(2001)

iPod 1st Gen: The original Apple iPod broke new ground in the portable MP3 player market by combining a small hard drive, a
unique “Scroll Wheel” controller for easy one handed operation, a simple, easy-to-use operating system designed for mobile
devices (based on Pixo OS 2.1), and slick Mac software — iTunes (based on SoundJam) – that made it easy to manage one’s
music collection between the Mac and the iPod.

 Processor Speed: 90 MHz (x2).

 Processor Type: PP5002.
 Onboard RAM: 32 MB.
 Storage capacity: 5 GB hard drive (capable of storing one thousand songs in 160-Kbps MP3 format), introduced on
October 23, 2001. 10 GB (2000 songs in 160-Kbps MP3 format) and 20 GB released on March 20, 2002. Upgraded to 40
GB on September 8, 2003.
 Connectivity: FireWire port.
 Mac support: 9.2.1 and X 10.1 (Mac 9.2.2, 10.1.4 introduced on July 17, 2002.)
 OS: Operating system for mobile devices based on Pixo OS 2.1.
 Audio: A high output amplifier (60-mW), a standard 3.5-mm headphone jack.
 Drive: 1.8-inch hard drive.
 Dimensions: 4.02 x 2.43 x 0.78.
 Average weight: .5 oz.
 Navigation: First model had mechanical scroll wheel which assured an easy one handed navigation. It had a center select
button and four auxiliary buttons around the wheel.
 Format: MP3. Mac software provided. iTunes 2 software based on SoundJam and assuring easy managing of music
collections between the Mac and the iPod. Musicmatch Jukebox software support was enabled for the first version. It was
dropped later when iTunes 4.1 for Windows was released (the first version available for Microsoft Windows).
 Battery Type: 1200 mAh lithium polymer hours of music playback using an integrated 1200 mAh Lithium Polymer
battery. Battery life (estimated): up to 10 hours. The 1st Gen iPod was capable of charging and syncing using the onboard
standard Firewire 400 port. Full-charge time: 3 hours. Fast charge in 1 hour to 80% capacity.
 Display: Black and white 2-inch (diagonal) monochrome (backlit) liquid-crystal display (LCD) screen. Display
resolution: 160 x 128; 0.24-mm dot pitch.
 Colors: Two-tone housing with an iBook white front (later, white for limited edition Madonna, limited edition Tony
Hawk, limited edition No Doubt, limited edition Beck.) Chromed stainless steel back.

iphone

The first-generation iPhone, 3G, 4, 5, 5C and 5S,6,6S,7,7plus,8,8plus,X,XS max,11pro,11max to scale.

At the Macworld Conference & Expo in January 2007, Steve Jobs introduced the long-anticipated. iPhone, a convergence of an
Internet-enabled smartphone and iPodThe first-generation iPhone was released on June 29, 2007, for $499 (4 GB) and $599 (8
GB) with an AT&T contract. On February 5, 2008, it was updated to have 16 GB of memory, in addition to the 8 GB and 4 GB
models.It combined a 2.5G quad band GSM and EDGE cellular phone with features found in handheld devices, running a scaled-
down version of OS X (dubbed iPhone OS after the launch and later renamed to iOS), with various Mac OS X applications such
as Safari and Mail. It also includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone features a 3.5-
inch (89 mm) touchscreen display, Bluetooth, and Wi-Fi (both "b" and "g").

iphone 1st gen Technical Specifications

Size and weight

 Height: 4.5 inches (115 mm)
 Width: 2.4 inches (61 mm)
 Depth: 0.46 inch (11.6 mm)
 Weight: 4.8 ounces (135 grams)
In the box
 iPhone
 Stereo Headset
 Dock
 Dock Connector to USB Cable
 USB Power Adapter
 Documentation
 Cleaning/polishing cloth
Capacity
 8GB or 16GB flash drive
Display
 3.5-inch (diagonal) widescreen Multi-Touch display
 480-by-320-pixel resolution at 163 ppi
 Support for display of multiple languages and characters simultaneously
Operating system
 iOS
GSM
 Quad-band (850, 900, 1800, 1900 MHz)
Wireless data
 Wi-Fi (802.11b/g)
 EDGE
 Bluetooth 2.0+EDR
Camera
 2.0 megapixels
Audio
 Frequency response: 20Hz to 20,000Hz
 Audio formats supported: AAC, Protected AAC, MP3, MP3 VBR, Audible (formats 1, 2, and 3), Apple Lossless, AIFF, and
WAV
Video
 Video formats supported: H.264 video, up to 1.5 Mbps, 640 by 480 pixels, 30 frames per second, Low-Complexity version of
the H.264 Baseline Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats;
H.264 video, up to 768 Kbps, 320 by 240 pixels, 30 frames per second, Baseline Profile up to Level 1.3 with AAC-LC audio
up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480
pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and
.mov file formats
Headphones
 Stereo earphones with built-in microphone
 Frequency response: 20Hz to 20,000Hz
 Impedance: 32 ohms
Mac system requirements
 Mac computer with USB 2.0 port
 Mac OS X v10.4.10 or later
 iTunes 7.5 or later
Windows system requirements
 PC with USB 2.0 port
 Windows Vista Home Premium, Business, Enterprise, or Ultimate Edition; or Windows XP Home or Professional with
Service Pack 2 or later
 iTunes 7.5 or later
Environmental requirements
 Operating temperature: 32° to 95° F (0° to 35° C)
 Non operating temperature: -4° to 113° F (-20° to 45° C)
 Relative humidity: 5% to 95% noncondensing
 Maximum operating altitude: 10,000 feet (3000 m)
Input and output
 iPhone
o 30-pin dock connector
o 3.5-mm stereo headphone minijack
 iPhone Dock
o Dock connector
Power and battery
 Built-in rechargeable lithium ion battery
 Talk time: Up to 8 hours
 Standby time: Up to 250 hours
 Internet use: Up to 6 hours
 Video playback: Up to 7 hours
 Audio playback: Up to 24 hours

LATEST: On September 12, 2018, Apple introduced the iPhone XS, iPhone XS Max and iPhone XR. The iPhone XS and iPhone
XS Max features Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video
features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID,
wider stereo sound and introduces Dual SIM to iPhone. The iPhone XR comes in an all-screen glass and aluminium design with
the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display, A12 Bionic chip with next-generation Neural
Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single
camera lens.

On September 10, 2019, Apple introduced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max. The iPhone 11 features the
same Liquid Retina LCD display used in 2018's iPhone XR. Overall, the iPhone 11 retains the same glass and aluminum design as
the iPhone XR while adding in new features such as the addition of an Ultra Wide 12mp camera, a battery that lasts 1 hour longer
than the iPhone XR and an IP 68 rating. The iPhone 11 Pro and iPhone 11 Pro Max features an all new textured matte glass and
stainless steel design and a triple camera setup that included an Ultra Wide, Wide and Telephoto camera. The iPhone 11 Pro
series' battery life was capable of lasting up to 5 hours more than the iPhone XS and XS Max. The iPhone 11 Pro and Pro Max
also features a new Super Retina XDR OLED display that was capable of a screen brightness of 800 nits. All new iPhones
announced at Apple's September 2019 feature an A13 Bionic chip with a third generation Neural Engine, an Apple U1 chip,
spatial audio playback, a low light photo mode and an improved Face ID system.
iPad
On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad.It offers multi-touch interaction with
multimedia formats including newspapers, e-books, photos, videos, music, word processing documents, video games, and most
existing iPhone apps using a 9.7-inch screen.It also includes a mobile version of Safari for web browsing, as well as access to the
App Store, iTunes
Since its launch, iPad users have downloaded over three billion apps. The total number of App Store downloads, as of June 2015,
is over 100 billion.
On September 9, 2015, Apple announced the iPad Pro, an iPad with a 12.9-inch display that supports two new accessories, the
Smart Keyboard and Apple Pencil. An updated IPad Mini 4 was announced at the same time. A 9.7-inch iPad Pro was announced
on March 21, 2016. On June 5, 2017, Apple announced a new iPad Pro with a 10.5-inch display to replace the 9.7 inch model and
an updated 12.9-inch model.
iPad - Technical Specifications(2010)
Size and weight
Height:9.56 inches (242.8 mm)
Width:7.47 inches (189.7 mm)
Depth:0.5 inch (13.4 mm)
Weight:1.5 pounds (0.68 kg) Wi-Fi model;
1.6 pounds (0.73 kg) Wi-Fi + 3G model

Display
 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology
 1024-by-768-pixel resolution at 132 pixels per inch (ppi)
 Fingerprint-resistant oleophobic coating
 Support for display of multiple languages and characters simultaneously
Wireless and cellular
Wi-Fi model
 Wi-Fi (802.11a/b/g/n)
 Bluetooth 2.1 + EDR technology
Wi-Fi + 3G model
 UMTS/HSDPA (850, 1900, 2100 MHz)
 GSM/EDGE (850, 900, 1800, 1900 MHz)
 Data only2
 Wi-Fi (802.11a/b/g/n)
 Bluetooth 2.1 + EDR technology
Location
  Wi-Fi
 Digital compass
 Assisted GPS (Wi-Fi + 3G model)
 Cellular (Wi-Fi + 3G model)
In the box
 iPad
 Dock Connector to USB Cable
 10W USB Power Adapter
 Documentation
Environmental Status Report
iPad embodies Apple’s continuing environmental progress. It is designed with the following features to reduce environmental
impact:
 Arsenic-free display glass
 BFR-free
 Mercury-free LCD display
 PVC-free
 Recyclable aluminum and glass enclosure
Capacity3
 16GB, 32GB, or 64GB flash drive
Processor
 1GHz Apple A4 custom-designed, high-performance, low-power system-on-a-chip
Sensors
 Accelerometer
 Ambient light sensor
Audio playback
 Frequency response: 20Hz to 20,000Hz
 Audio formats supported: HE-AAC (V1), AAC (16 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (16 to 320
Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV
 User-configurable maximum volume limit
TV and video
 Support for 1024 by 768 pixels with Dock Connector to VGA Adapter; 576p and 480p with Apple Component AV Cable;
576i and 480i with Apple Composite AV Cable
 H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps per channel,
48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per
second, Simple Profile with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats;
Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi
file format
Mail attachment support
 Viewable document types: .jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key
(Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint);
.txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel)
Languages
 Language support for English (U.S.), English (UK), French (France), German, Traditional Chinese, Simplified Chinese,
Dutch, Italian, Spanish, Portuguese (Brazil), Portuguese (Portugal), Danish, Swedish, Finnish, Norwegian, Korean,
Japanese, Russian, Polish, Turkish, Ukrainian, Hungarian, Arabic, Thai, Czech, Greek, Hebrew, Indonesian, Malay,
Romanian, Slovak, Croatian, Catalan, and Vietnamese
 Keyboard support for English (U.S.), English (UK), French (France), French (Canadian), French (Switzerland), German,
Traditional Chinese (Handwriting, Pinyin, Zhuyin, Cangjie, Wubihua), Simplified Chinese (Handwriting, Pinyin, Wubihua),
Dutch, Italian, Spanish, Portuguese (Brazil), Portuguese (Portugal), Danish, Swedish, Finnish, Norwegian, Korean, Japanese
(Romaji, Fifty Key), Japanese (Kana), Russian, Polish, Turkish, Ukrainian, Estonian, Hungarian, Icelandic, Lithuanian,
Latvian, Flemish, Arabic, Thai, Czech, Greek, Hebrew, Indonesian, Malay, Romanian, Slovak, Croatian, Bulgarian, Serbian
(Cyrillic/Latin), Catalan, Vietnamese, Tibetan, Macedonian, and Cherokee
 Dictionary support (enables predictive text and autocorrect) for English (U.S.), English (UK), French, German, Traditional
Chinese, Simplified Chinese, Dutch, Italian, Spanish, Portuguese (Brazil), Portuguese (Portugal), Danish, Swedish, Finnish,
Norwegian, Korean, Japanese (Romaji), Japanese (Kana), Russian, Polish, Turkish, Ukrainian, Hungarian, Lithuanian,
Flemish, Arabic, Thai, Czech, Greek, Hebrew, Indonesian, Malaysian, Romanian, Slovak, Croatian, Catalan, Vietnamese,
and Cherokee
Accessibility
 Support for playback of closed-captioned content
 VoiceOver screen reader
 Full-screen zoom magnification
 White on black display
 Mono audio
Battery and power
 Built-in 25-watt-hour rechargeable lithium-polymer battery
 Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music
  Up to 9 hours of surfing the web using 3G data network
 Charging via power adapter or USB to computer system
Input and output
 Dock connector port
 3.5-mm stereo headphone jack
 Built-in speaker
 Microphone
 Micro-SIM card tray (Wi-Fi + 3G model only)
External buttons and controls
 On/Off, Sleep/wake
 Mute
 Volume up/down
 Home
Mac system requirements
 Mac computer with USB 2.0 port
 Mac OS X v10.5.8 or later
 iTunes 9.1 or later (free download from www.itunes.com/download)
 iTunes Store account
 Internet access
Windows system requirements
 PC with USB 2.0 port
 Windows 7; Windows Vista; or Windows XP Home or Professional with Service Pack 3 or later
 iTunes 9.1 or later (free download from www.itunes.com/download)
 iTunes Store account
 Internet access
Environmental requirements
 Operating temperature: 32° to 95° F (0° to 35° C)
 Nonoperating temperature: -4° to 113° F (-20° to 45° C)
 Relative humidity: 5% to 95% noncondensing.

Apple Watch
The Apple Watch quickly became the best-selling wearable device, with the shipment of 11.4 million smart watches in the first
half of 2015, according to analyst firm Canalys.
The original Apple Watch smartwatch was announced by Tim Cook on September 9, 2014, being introduced as a product with
health and fitness-tracking. it was released on April 24, 2015.
The second generation of Apple Watch, Apple Watch Series 2, was released in September 2016, featuring greater water
resistance, a faster processor, and brighter display. It was also released alongside a cheaper Series 1.
On September 12, 2017, Apple introduced the Apple Watch Series 3 featuring LTE cellular connectivity, giving the wearable
independence from an iPhone except for the setup process.
On September 12, 2018, Apple introduced the Apple Watch Series 4, featuring new display, electrocardiogram, and fall detection.
On September 10, 2019, Apple introduced the Apple Watch Series 5, featuring a new magnetometer, a faster processor, and a new
always-on display. The Series 4 was discontinued.

Technical Specifications
Apple Watch features
 Stainless steel or space black stainless steel case
 Sapphire crystal
 Retina display with Force Touch
 Ceramic back
 Digital Crown
 Heart rate sensor, accelerometer, and gyroscope
 Ambient light sensor
 Speaker and microphone
 Wi-Fi (802.11b/g/n 2.4GHz)
 Bluetooth 4.0
 Up to 18 hours of battery life1
 Water resistant2
 watchOS 2

Apple TV
At the September 9, 2015, event, Apple unveiled an overhauled Apple TV, which now runs a subsequent variant of iOS called
tvOS, and contains 32 GB or 64 GB of NAND Flash to store games, programs, and to cache the current media playing. The
release also coincided with the opening of a separate Apple TV App Store and a new Siri Remote with a glass touchpad,
gyroscope, and microphone.
On December 12, 2016, Apple released a new iOS and tvOS media player app called TV to replace the existing "Videos" iOS
application.
At the September 12, 2017 event, Apple released a new 4K Apple TV with the same form factor as the 4th Generation model. The
4K model is powered by the A10X SoC designed in-house that also powers their second-generation iPad Pro. The 4K model also
has support for high dynamic range.
On March 25, 2019, Apple announced Apple TV+, their upcoming over-the-top subscription video on-demand web television
service, will arrive Fall 2019. TV+ features exclusive original shows, movies, and documentaries. They also announced an update
to the TV app with a new "Channels" feature and that the TV app will expand to macOS, numerous smart television models, Roku
devices, and Amazon Fire TV devices later in 2019.

Technical Specifications: (2015)

 Intel processor
 40GB or 160GB hard drive2 for storing content locally
 Up to 50 hours (40GB) or 200 hours (160GB) of video 3
 Up to 9,000 songs (40GB) or 36,000 songs (160GB) 4
 Up to 25,000 pictures5
System requirements
 Mac or PC
 iTunes 7.6 or later
 Mac: Mac OS X v10.3.9 or v10.4.9 or later
 PC: Windows XP Home or Professional (SP2) or Windows Vista
 AirPort Extreme, Wi-Fi 802.11b, 802.11g, or 802.11n wireless network6 (wireless video streaming requires 802.11g or
802.11n) or 10/100BASE-T Ethernet network
Ports and interfaces
 HDMI (video and audio)7
 Component video
 Optical audio
 Analog RCA stereo audio
 10/100BASE-T Ethernet
 USB 2.0
 802.11n wireless networking6
 Built-in IR receiver (works with included Apple Remote)
Environmental requirements
 Operating temperature: 32° to 104° F (0° to 40° C)
 Storage temperature: -40° to 185° F
(-40° to 85° C)
 Relative humidity: 5% to 95% noncondensing
 Maximum operating altitude: 10,000 feet (3,000 m)
Video formats supported
 H.264 and protected H.264 (from iTunes Store): Up to 5 Mbps, Progressive Main Profile (CAVLC) with AAC-LC audio up
to 160 Kbps (maximum resolution: 1280 by 720 pixels at 24 fps, 960 by 540 pixels at 30 fps) in .m4v, .mp4, and .mov file
formats
 iTunes Store purchased video: 320 by 240 pixels, 640 by 480 pixels, 720 by 480 pixels (anamorphic), or high-definition
720p
 MPEG-4: Up to 3 Mbps, Simple Profile with AAC-LC audio up to 160 Kbps (maximum resolution: 720 by 432 pixels at 30
fps) in .m4v, .mp4, and .mov file formats
Audio formats supported
 AAC (16 to 320 Kbps); protected AAC (from iTunes Store); MP3 (16 to 320 Kbps); MP3 VBR; Apple Lossless; AIFF;
WAV; Dolby Digital 5.1 surround sound pass-through
Photo formats supported
 JPEG, BMP, GIF, TIFF, PNG
TV compatibility
 Compatible with enhanced-definition or high-definition widescreen TVs capable of 1080p/1080i 60/50Hz, 720p 60/50Hz,
576p 50Hz (PAL format), or 480p 60Hz, including popular models from these
manufacturers:HP, Hitachi, JVC, LG, Mitsubishi, NEC, Olevia, Panasonic, Philips, Pioneer, Polaroid, Samsung, Sony, Shar
p,Toshiba, Vizio, Westinghouse.

MARKET SEGMENT AND MARKET VALUE

Market segmentation is the identification of different portions of a market to satisfy the needs of all the potential customers.
Market segmentation allows a company to drive complete, unified solutions that are in agreement with customer outreach,
messaging and channel strategies for supporting and selling to customers. Apple Inc understands the need for market segmentation
and thus operates in different market segments. Apple Inc applies the strategy of studying the market and then targeting specific
user experiences. The company then builds a product around the experience accordingly. There are two types of market
segmentation. These include Psychographic and behavioral segmentation. Psychographic segmentation is the grouping of
customers as per their lifestyle. Interests, activities, and opinions are a good way of measuring lifestyle. Behavioral segmentation,
on the other hand, is the actual behavior of the customer towards the company’s products. Some of the variables in this
segmentation method include usage rate, brand loyalty, sought benefits, readiness to buy, and user status. For different segments
to be practical, they must be accessible, identifiable, substantial, unique, and durable. The market segmentation of apples includes
demographical bases, geographical bases, behavior bases and psychographic bases.
The demographic market segmentation of Apple is successful in that the company develops products based on lifecycle, age, and
occupation of the customers. The products are supplied to different areas while categorizing the PCs on family size and age (Al-
Refaie & Bata, 2016). A good example is a PC with more games for kids and a PC with latest software and features for
professionals. In addition, the younger generation is more into fun as compared to the older generation. A phone with a high
graphic resolution is favored by the young people while a digital watch with the capability to monitor one’s pulse rate would be
favored by the older generation.
Another market segment is based on geographical areas. Apple has established itself all over the world. The company’s brand is
known all over the world. Apple Inc has retailed stores in 45 states out of the 50 states in the United States of America. It also has
stores in more than 18 countries all over the world. In addition, the company’s products can be accessed from the online retail
stores from anywhere in the world. In recent times, the company has chosen to apply a vertical growth strategy.
Apple worth $1 trillion for first time in 2019 after detailing new iPhones, streaming pricing
Apple Inc.
NASDAQ: AAPL
248.53 USD +1.95 (0.79%) on 28th oct 2019
LARGER THAN GDP OF NETHERLANDS APPLE IS VALUED ABOVE 1 TRILLION NOW.

Marketing strategy and Sales DATA

In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone
each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions.
SALES were of 266 USD billion in 2018 which comprises of all products.
Apples already crossed 237 Billion USD for this year and hopes to better its last years record sales.
Even though there was a slight less consumer spending this year due to uncertainities, ahead of festive times Christmas
black Friday, new years apple hopes to break its record of 270.

STRATEGY
They know the product will sell itself without relying on pomp and circumstance. With stripped down content and simple
advertising, they’ve gone on to sell more than 1.5 billion products.
The logo is a perfect example of their simplicity – a simple apple shape with a chunk missing. There are no clever words to
accompany it – none are necessary. Why rely on words when visuals will suffice?
According to CEB, the most effective way to sell a product to a consumer isn’t through complicated advertisements, flashy
websites, or hyper-inflated ad copy. You reach them by simplifying the decision making process.
Part of Apple’s narrative is how they overcame the challenges in the early days of the startup, and how Steve Jobs and his team
led Apple to greatness through innovation. That’s the kind of narrative that people relate to – one that pulls at their heartstrings
and connects them to a brand.
Consistency, from product to core values, reinforces the beliefs of an audience. It tells a customer they can always rely on you to
deliver on your promise.
And THEY HAVE ANNOUNCED CHEAP PRICED PHONES IN THE RANGE OF LESS THAN 600 USDS COMING
NEXT YEAR.

CUSTOMER REVIEWS

There are lots of reviews on net for XR, I would give just quick points based on my experience of XR 128 GB.

Pros:
1). Perfect size for a phone for playing game, consuming social media and entertainment.

2). Probably best battery ever in iPhone. I use to charge it once in 2 days despite all day calls, music and YouTube usage. Though
I don’t play much games on it.

3). Superb loudspeaker and call reception. Very clear sound quality.

4). Fantastic build quality with Glass back providing wireless charging.

5). Super camera at back and it does the job more than satisfactory. 12 MP processor has been utilised at utmost level. Don’t go by
merely MP numbers, apple image processor is superb even at 12 MP. Front camera gives very nice portrait shots. It just does the
job without much of beautification processing like in other android devices.

6). Awesome face recognition even in pitch dark condition. It works in collaboration with multiple sensors and front camera
unlike other contemporary phones which are purely dependent on front camera. Which results into 100% safe locking. And also
it’s very fast under any situation. Just tap on the screen and the phone is ready to work instantly. You don’t even realise that there
is a lock/unlock processing.
7). Fantastic screen with smoothest interface. iOS works magically on XR. Though there are some negative reviews on net for the
screen but I don’t feel an iota of issue in this marvellous screen. Yes you can’t count pixels in it. It’s just perfect screen. Watching
YouTube is perfectly fine on this device.

8). XR is a Monster in speed and processing. It surely miles ahead of its android counterparts.

9). Heptic touch is 100% precise and very responsive

10). With current discount of 17 K plus HDFC cashback this is undoubtedly a value for money product.

11). Considering the trend this phone will take at least 4-5 iOS update which means it will be in mainstream product line even
after 3-4 years which is not the case for any Android device.

12. It’s perfect package and best option against XSMax. No overheating, No lag in app switching, It just bang on.

Cons:
1). No headphone connector for 3.5 mm jack though it comes with lightning headphone instead of 3.5 mm jack. It’s not cool as
considering the price apple should have given the connector. Original connector cost 900 INR

2). No fast charging adapter. It comes with 5wt charger which takes almost 3 hours for complete charging. Though it support fast
charging. Apple should have given a fast charger in packing.

3). Though I am ok with notch, many people might not like the cut. However Once you get use to it, this becomes unnoticeable.

4). Slightly thick bezels and heavy weight which is again not a deal breaker. As you hold this device you feel the sturdy and
quality product Fromm Apple.

5). Finger print scanner is gone and people might miss it in this mobile. However after a week usage I am now much more
comfortable with this departure.

Verdict:
With current Apple discount, XR 128 GB is a perfect buy. If you have the budget, don’t think twice just go for it. Considering the
price gap between XR and XSMax I would say XR is a better buy in every aspect with same Camera, Hardware and build quality.
It has an advantage of future iOS update over its android competitors.

Above all this, XR is IP67 certified which means now you need not to worry about splashes and dust. It’s safer, stronger and
better iPhone in every sense. -Sanjeev

iOS 13 is a failed attempt from apple. The phone doesn't have a smooth wifi or network connectivity. Its worse than some other
phones half the cost. Absolute disappointment. Even older phones like 5s and 6s don't show network issues while the iPhone XR
has these issues. Apple support is clueless and can't solve the issue. Disappointed with this apple product. All else is good just that
the phones connectivity which is the most important thing for a phone is atrocious. Avoid if u can.- Ankita Jhamb

Up until today I have recommended Apple products to everybody, unfortunately this has now changed due to the way Apple
Support has treated me. My wife’s series 3 watch cracked for no reason, Apple accept that there is a problem with the series
3 screens but the crack on my wife’s screen does not meet the criteria by Apple. So a watch that cracks for no reason has to
crack the way Apple say it does to be a valid claim for repair. Don’t buy anything Apple in the future. –Paul Gloster

Apple totally bricked my iPad with this update. They won’t accept liability and now want to charge me £306 to fix it. I will
never buy another Apple product again. Very let down.
-Niki Kay