THE IMPORTANCE OF WEB DESIGN IN THE BUSINESS WORLD 1

Abstract

A well designed website has a significant impact on the overall success of a business. When a

business’ website is high quality, it establishes trust with users. Because of this, users are more

likely to buy from that business. There are various factors that distinguish a good website from a

great one. Such factors include clean organization and clear structure. These allow users to find

what they are looking for faster. Another key factor is the site’s optimization, which is how well

it works across multiple platforms and how well it functions on those platforms. Users are

impatient, so the faster the site loads the better. Yet another factor is distraction. If a site has an

abundance of ads, users are distracted and feel their time is wasted; thus they will be less likely

to return to the site. Finally, the site should be​ ​optimized for mobile devices. This will gain

popularity with the public because almost everyone owns a smartphone. Plus, being able to

access a site on the go is very convenient. When a business invests in a quality website, a host of

benefits will follow.

Keywords​: web design, business, users