Media Statement of

Intent.

Media language- In my four adverts all of them will all have the same camera
angle (low angle) and same logo position and the slogan will also be in same
position in each advert to convey that it is the same campaign therefore the
customers will easily recognise this brand because of the consistency of
positioning and the lighting etc.. Mise en scene will be shown with costumes,
lightings and the backgrounds to give a deeper meaning to each advert and to
make them look as realistic as possible to create more of an advert feel the the
image.

Media representation- in my adverts I used two social groups (male and

female) to represent the audience of the company. I also used a van in the
background of all my adverts to follow on the theme which is displayed with
my slogan ‘scran from the van’

Media industries-during the production of my adverts I had to take in

consideration the needs of the ASA. I followed the demands from the ASA by
not having any offensive or rude features in any of my adverts and none of my
images displayed any unpleasant scenes that may disturb some people or go
against any of the ASA rules so that my advert would be able to be published.

Audience- during the production of my adverts I had to take in consideration

what the target audience of the business would be for my company. My target
audience would actually be 16-25 year olds due to them being fans of fast food
or takeaways. Because this is my target audience I used people within these
range of ages to be featured in the adverts so that the adverts appeal more to
the target audience of purpose so that it would be more likely to create a
success of the company due to it being likely to increase the sales of the
company.