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10 Chapter2 PDF
10 Chapter2 PDF
REVIEW OF LITERATURE
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CHAPTER – II
For the purpose of the said research work, the researcher has referred to a lot of study
Reference
Books
Autobiography
Websites
Case
Newspapers
Studies
Inhouse
Research
Magazines of
Publications
Companies Review of
Literature
Reports of
Annual
FICI, MCIIA
Reports
etc.
Write
Periodicals
Ups
Govt.
Magazines
Publications
History of automobiles
Automobile engineering
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Marketing
Sakal
Lokasatta
Maharashtra Times
Indian Express
Lokmat
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The Motoring. Monthly Publication of Business Standard. Editor:-
Bijoy Kumar Y.
on the themes related to the research work. These research publications included:-
Ph. D.Thesis:-
M.Phil. Dissertation:-
Research Papers:-
all the leading two wheeler manufacturing companies in India have been studied by
Websites:- The researcher has visited the official websites of the abovementioned
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Websites of Banks providing finance for purchase of two wheeler
Websites of newspapers
• www.autocarindia.com
• www.bsmotoring.com
• www.surfindia.com.
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2.2. Reviewed Literature
1. Reference Books: - The researcher has referred to a number of reference books for
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reference book is very useful for the researcher as it provides useful
Selling Concept and Marketing Concept. The book also includes cases
Foale, Tony (2006). Motorcycle Handling and Chassis Design. Tony Foale
diagrams are an integral part of the book. The book is a must for every
motorcycle. The book is divided into several chapters which deal with
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how the motorcycle technology was improved to meet the contemporary
technological demands.
9780760323625.The book provide detailed information about the bikes, its types,
Prof Kolter, Prof Kella, Prof Koshy & Prof Jha Marketing Management.
The reference book is a milestone for the students of marketing. The book
aspects concerned with the marketing policies. It also contains case studies
about marketing.
ISBN 0195189515.
9780851122007.
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Kresnak, Bill (2008). Motorcycling for Dummies. Hoboken, New Jersey:
9780760317457. http://books.google.com/?id=gX9uopenItAC&pg=PA18.
2. Newspapers:- The researcher has referred to national and local dailies such as daily
Indian Express, Times of India, Sakal, Loksatta, Lokmat, Maharashtra Times etc. in
Dailies like Sakal and Loksatta publish a specific serial of articles which contain
detailed information about the latest happenings in automobile industry. These articles
dealers.
the vehicle.
about the history of two wheeler and the steps in the evolution process. These articles
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i. Bajaj Auto Ltd.
The in house magazines provide a lot of information about the following matters
and efficient
the customers.
4. Periodicals:- The researcher has also referred to the periodicals specially devoted to
Ltd
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Auto India. Publisher: Ashok Advani
The researcher has used the magazines mentioned above to obtain update information
Information about how to take care of a two wheeler and retain its’
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5. Research Publications: - The researcher has referred to several research publication
on the themes related to the research work. These research publications included:-
i. Ph. D.Thesis:-
2003 edition. The research paper consists of the most comprehensive study on
‘Total Customer Satisfaction in the Indian Motorcycle Sector’. The study was
undertaken to find out how happy the owners really are with their bikes.
Another objective of the study was to provide two wheeler manufacturers with
actionable information to improve their products, services and brand image for
their customers. The study has reflected the views of over 5400 two wheeler
Contd…..
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Quality
Performance Cost of
and design Ownership
Total
Customer
Satisfaction
(TCS)
rapid growth, which has been a boon to the Indian manufacturers. If this growth
all the leading two wheeler manufacturing companies in India have been studied by
Yamaha Motors
Moto India Pvt. Ltd.
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The Annual Reports of the companies have significantly contributed to this research
work. Exhaustive information about the marketing policies adopted by the companies,
changes made thereon from time to time, impact of the policies and the proposed
plans of the company to make the policies more customer oriented can be observed
through the annual reports. Following are some of the aspects of the information
which has been extracted by the researcher for the research work. The information
7. Websites:- The researcher has visited the official websites of the abovementioned
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Websites of newspapers
• www.autocarindia.com
• www.bsmotoring.com
• www.surfindia.com.
Other Websites:-
"Passenger Cars; Map No. 31". Worldmapper: The worlds as you’ve never seen it
before.
"Mopeds And Motorcycles Map No. 32". Worldmapper: The world as you've never
"The Past—1800s: First motorcycle". The History and Future of Motorcycles and
"motorcycle, n.". Oxford English Dictionary Online. Oxford University Press. March
78
Long, Tony (30 August 2007). "Aug. 30, 1885: Daimler Gives World First 'True'
http://www.wired.com/science/discoveries/news/2007/08/dayintech_0830.
"Brief History of the Marque: Hildebrand & Wolfmuller". Hildebrand & Wolfmuller
http://www.cybermotorcycle.com/euro/brands/hildebrand_wolfmuller.htm. Retrieved
28 June 2007.
http://books.google.com/?id=AHSlknpjrgAC&pg=PA66&dq=Indian+largest#v=onep
age&q=.
http://www.motorcyclemuseum.org/halloffame/hofbiopage.asp?id=68. Retrieved 8
August 2009.
Youngblood, Ed (June 2001). "The Rise and Fall". American Motorcyclist (American
http://books.google.com/books?id=FPsDAAAAMBAJ&pg=PA30&dq=20,000.
Prashad, Sharda (16 April 2006). "HOG WILD; U of T professor Brendan Calder is
one of the legions of baby boomers who have helped to ensure the success of the
Harley- Davidson brand name, not to mention its bottom line.". Toronto Star
http://pqasb.pqarchiver.com/thestar/access/1021570771.html?dids=1021570771:1021
570771&FMT=ABS&FMTS=ABS:FT&type=current.
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Vance, Bill (24 April 2009). "Motoring Memories: DKW/Auto Union, 1928 - 1966".
dkw-auto-union-1928-1966.htm.
http://books.google.com/?id=wNzyIcw2vxoC.
Walker, Mick (1999). Mick Walker's German Racing Motorcycles. Redline Books.
http://books.google.com/?id=t5StUPaN3jkC&pg=PA61.
ISBN 0850453224.
2008.
2007.
Squatriglia, Chuck (23 May 2008). "Honda Sells Its 60 Millionth - Yes, Millionth -
O'Malley Greenburg, Zack (13 August 2007). "World's Cheapest Car". Forbes.
http://www.forbes.com/2007/08/05/india-autos-cheapest-oped-
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"Hero Honda splendor sells more than 8.5 million units". indiacar.net.
"Motorcycle Fuel Consumption & Real World Performance Guide". MFC Website.
http://www.totalmotorcycle.com/MotorcycleFuelEconomyGuide/index.htm.
"Doing More with Less Energy". The Craig Vetter Fuel Economy Contests - 1980
http://books.google.com/?id=80oc8EjsF-
disturbance, the rider with a longer wheelbase will feel less oscilating movement on
the handlebars, and therefore, will have a perception of greater stability on the
motorcycle."
Joel Fajans (July 2000). "Steering in bicycles and motorcycles" (PDF). American
http://socrates.berkeley.edu/~fajans/pub/pdffiles/SteerBikeAJP.PDF. Retrieved 4
August 2006.
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Chung-Li. "Sustainable Development Indicators for Taiwan". Workshop on
http://www.bloomberg.com/apps/news?pid=20601109&sid=aoL_x9oQUU44&refer=
Reuters. http://www.reuters.com/article/idUS190576+19-May-2008+PRN20080519.
Bob Tomlins (September 1997). "Rider training in Europe The Views and the Needs
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Parking "Drivers guide to Auckland City parking". City of Aukland. 2007.
http://www.aucklandcity.govt.nz/auckland/Transport/parking/guide.asp#fees Parking.
fars.nhtsa.dot.gov/Trends/TrendsGeneral.aspx.
"The 'sorry mate I didn't see you' campaign". South Gloucestershire Council.
http://www.southglos.gov.uk/TransportandRoads/Motorcycling/SorryMateIDidntSee
Hurt, H.H., Ouellet, J.V. and Thom, D.R. (January 1981). "The Hurt Report".
"Learner riders licence". Motorcycle Rider Training Scheme, Roads and Traffic
Authority, NSW.
http://163.189.217.150/licensing/tests/motorcycleridertrainingscheme/learnerriderslic
http://www.transport.tas.gov.au/.
http://www.transport.tas.gov.au/licence_information.
2007.
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"MMIC Information". Motorcycle and Moped Industry Council.
usa.org/imsc/proceedings/b-Smith-ThreeDimensionalAnalysisofRiderPosture.pdf.
http://books.google.com/?id=NMokiWY6E00C&pg=PA16.
Duglin Kennedy, Shirley (2005). The Savvy Guide to Motorcycles. Indy Tech
http://books.google.com/?id=kEX7Ncd3hO4C&pg=PA75.
http://books.google.com/?id=NMokiWY6E00C&pg=PA10.
http://www.vespausa.com/wwh/Vespanomics-platform.pdf.
Umbra Fisk (28 May 2003). "On motorcycles - Ask Umbra". Grist.
http://www.grist.org/article/umbra-motorcycles/.
"Certified Highway Motorcycle Test Result Report Data (2007)". US EPA. 8 January
2008. http://www.epa.gov/otaq/crttst.htm.
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