Crafting a literature review, especially in the dynamic and ever-evolving field of retail, presents a

unique set of challenges that can be daunting for many. This intricate process demands not only a
deep understanding of the retail landscape but also an ability to critically analyze and synthesize vast
amounts of information from various sources. Given the rapid pace at which retail trends and
consumer behaviors change, staying current and relevant in one's analysis adds another layer of
complexity.

One of the primary hurdles in writing a literature review in retail is the sheer volume of available
literature. From academic journals and industry reports to market analyses and case studies, the range
of sources to sift through is vast. This wealth of information, while beneficial, can easily become
overwhelming, making it difficult to discern which pieces are most critical to include.

Moreover, the interdisciplinary nature of retail, which encompasses elements of economics,

psychology, sociology, and technology, among others, requires reviewers to have a broad yet detailed
understanding of multiple fields. This interdisciplinary approach is necessary to fully grasp how
various factors interact within the retail sector, influencing consumer behavior and retail strategies.

Additionally, the process of critically evaluating and integrating existing literature into a coherent
narrative is a sophisticated skill that takes time to develop. It involves not only summarizing the
current state of research but also identifying gaps, drawing connections between disparate studies,
and suggesting directions for future research. Achieving this level of analysis requires a high degree
of critical thinking and academic writing skills.

Given these challenges, it's understandable why many might seek assistance with their literature
review. For those looking for support, it's important to choose a service that guarantees quality,
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Urde’s Brand Hexagon (1999), shown in Figure 2.2, integrates brand equity and brand. A literature
review is a comprehensive examination and analysis of existing literature and scholarly works on a
specific subject or research topic. Fetch This Document FUTURE OF E-COMMERCE IN INDIA -
Computing This paper gives an overview of the future of E-Commerce in India and discusses the
future growth segments in India’s E-Commerce. SMITH, SCOTT M. AND DAVID S. A LCORN
(1991), “Cause Marketing: A New Direction in the Marketing. Nova has also worked as a technical
and scientific writer. Data were collected with a sample of 400 customers. Utilize reputable
academic databases for literature searches like Google Scholar or your university's library resources.
This paper is a study to determine the consumer preferences towards private label branded apparel in
India, which is an empirical study using conjoint analysis. The aim of this analysis is to research and
build a comparative study of shopper profile in several retail formats. CSR can be defined in terms of
legitimate ethics or from an instrumentalist perspective. Kapferer’s view of brand value is monetary,
and includes intangible assets. “Brands fail. The wide range of product attributes, ambience, fast
billing process, customer service, parking facility, systematic display, attracts the consumers to buy
from organized retail outlet. According to Lassar, Mittal and Sharma (1995), five dimensions
configure brand. In particular, this study has identified the limits of acceptable prices for the
products studied, selected the most appropriate method for pricing products suffering from high
competition and compared the impact produced on price perceptions according to different retail
environments to be able to relate changes in the acceptable prices ranges according to the
geographical location of each point of sale, differentiating between rural or urban environment and
type of client. The paper highlights the demographic characteristics of the customers within the
organized and unorganized place of business. Schmitt’s (1999) experiential marketing concept also
adds to the traditional view of the. In essence, a well-crafted literature review informs and elevates
your research, ensuring its relevance and impact within your academic field. The information was
collected with the assistance of structured form the sample brought about of two hundred
respondents from Panipat, Sonipat, Karnal and Kurkshetra. BERGSTROM (2003), “Brand Councils
That Care: Towards the. Kapferer (1997) mentions that before the 1980’s there was a different
approach towards. Joachimsthaler (2000) define brand equity as brand assets linked to a brand’s
name and. In the current work, the assortment planning problem dealt by various researchers
primarily with shelf-space and substitution effect consideration will be reviewed. Project report on
Brand awareness n Perception of ACC ltd. Identifying Key Social Media Strategies for FMCG
Brands to Influence Consumer. They conclude that corporate brands are leading to the.
Chronological Approach This approach organizes your review based on the temporal progression of
events, theories, or studies. Brand Equity Management: Evidence from Organizations in the Value
Chain”, Journal of Product and. In a subsequent article, a particular perspective for building services
brands is suggested. In their study, they suggest using perceived quality, brand. Talk about the main
points, give your thoughts, and point out any gaps in what's already known.
Urde (1999) presents Brand Orientation as another brand building model that focuses on. To broaden
the subject of superstore literature in Bangladesh, more research is needed to understand customer
behavior patterns, particularly the issue of loyalty. You can download the paper by clicking the
button above. Brand Management: An Introduction to a Special Issue”, Journal of Marketing
Research, 31 (May), 149-. Given these differences, they describe a corporate branding framework,
shown in Figure. Nova has a passion for writing that engages and informs her readers. Concerning
the brand management process as related to the function of a brand as an. For any comments or
further discussion, the author can be reached at. You can download the paper by clicking the button
above. BUKASA, AND RUSSELL A BRATT (2003), “Brand Equity in the Business-to-. Crafting a
literature review is a strategic process encompassing various vital steps to ensure a comprehensive
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how best to support the shopper. It is important for a company to change its state of. Upload Read
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rapid growth of e-commerce in India Over the last two decades, rising internet and mobile phone
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Brand Management: An Introduction to a Special Issue”, Journal of Marketing Research, 31 (May),
149-. The central concern of brand building literature experienced a dramatic shift in the last. These
dimensions have been commonly used and accepted by many researchers (Keller. Upload Read for
free FAQ and support Language (EN) Sign in Skip carousel Carousel Previous Carousel Next What
is Scribd. Based on the objective, exploratory research has been used for exploring new items in
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quality scale. Our team is ready to provide expert guidance, ensuring you craft a strong and effective
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In the final phase, conduct a thorough review, focusing on clarity and coherence. Given the fact that
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Journal of Consumer Marketing, 12 (4), 11-19. Strong income growth, changing lifestyle and
favourable demographics are the key factors for the rapid development of this sector. Please include
what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this
page. Research”, Journal of Consumer Research, 24 (March), 343-373. Example: If reviewing
literature on climate change, themes could include the impact on ecosystems, societal responses, and
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to Keller (2003a), brand awareness consists of brand recognition -the. Ecommerce the existence of
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Retrieve Content Factors Affecting Buying Behavior In E-commerce in India: A. URDE, M ATS
(1999), “Brand Orientation: A Mindset for Building Brands into Strategic Resources”. The choice
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your topic and the goals of your review. In order to address that goal, an expert's opinion qualitative
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stage sampling-judgmental and snowball techniques. E-Commerce or Internet Marketing: A Business
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revenues in India will increase by more than five times by 2016. Read Content Electronic Commerce
- Simple English Wikipedia, The Free. Relate to Your Company and Brands, New York, Free Press. A
AKER, DAVID A. AND ERICH JOACHIMSTHALER (2000), Brand Leadership, London, Free
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The study shows that the respondents are aware of modern retail formats; they prefer to shop,
because they were getting pleasure while shopping. Davis (2002) also talks about a new way of
managing brands. In particular, this study has identified the limits of acceptable prices for the
products studied, selected the most appropriate method for pricing products suffering from high
competition and compared the impact produced on price perceptions according to different retail
environments to be able to relate changes in the acceptable prices ranges according to the
geographical location of each point of sale, differentiating between rural or urban environment and
type of client. This study analyzed the varied factors that have an effect on the customer perception
towards organized and unorganized retail stores. A model explaining the impact of different factors
on online shopping intentions and behavior is developed based on the theory of planned behavior.
Check out the theories, models, and methods used in the research. To maintain track of the scholarly
articles and sources, use a bibliography or reference management software like EndNote or Zotero.
FARQUHAR, PETER H. (1989), “Managing Brand Equity”, Marketing Research, 1 (September),
24-33. The consumers are also now-a-days preferring store brands heavily because they can save on
money. It allows for a comprehensive exploration of various aspects without being bound by a strict
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Stewardship, as Speak (1998) defines it, “is the leadership of and the. According to the author,
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the end, you'll know how to create a compelling literature review and add your own ideas to the mix.
Study of consumer behaviour and perception towards different soap brands in m. The Millennium
Edition, Upper Saddle River, Prentice. Assortment planning (AP) is a process of selecting types and
number of product to be kept from a given product line and also to determine the optimal level of
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Research. According to Balmer and Gray (2003), corporate and product brands are different in. M
UNIZ, ALBERT M. JR. AND THOMAS C. O’GUINN (2001), “Brand Community”, Journal of
Consumer. Addresses Research Gaps: Identifies areas where more knowledge is needed, guiding
your contributions. Various authors have developed models in past that cater to various objectives
associated with shelf-space allocation and assortment decisions. Read Here DETERMINANTS OF
E-COMMERCE CUSTOMER SATISFACTION, TRUST, AND. It is also necessary t clarify what is
offered to the. Make sure you don't just stick to one type of source. BALMER, JOHN M.T. AND
STEPHEN A. GREYSER (Eds.) (2003), Revealing the Corporation: Perspectives. Demographic
characteristics embrace gender, age legal status, occupation, financial gain and variety of dependents.
Brand Equity Scale”. Journal of Business Research, 52, 1-14. Cause-Related Marketing Casey
Fleming Market Research On DOVE.
Now equipped with the essential steps to start your literature review, you're set on the right path.
Assess the methodology, findings, and limitations of each study to showcase your analytical skills.
Retail is presently a flourishing sector of the Indian economy. Keep it simple, keep it diverse, and
keep it relevant to your study. FOURNIER, SUSAN (1998), “Consumers and Their Brands:
Developing Relationship Theory in Consumer. Promotes Theory Development: Evaluates and
combines existing theories, possibly leading to new ones. SIMON, CAROL J. AND M ARY W.
SULLIVAN (1993), “The Measurement and Determinants of Brand. Brand map Brand map Impact
of celebrity endorsement on brand image Impact of celebrity endorsement on brand image Pwc
emerging mhealth report Pwc emerging mhealth report 2013 ka wi india's demographic divident -
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Top 100 brands 2012 Top 100 brands 2012 Literature review brand building 1. The aim of this
analysis is to research and build a comparative study of shopper profile in several retail formats.
SCHULTZ, MAJKEN AND M ARY JO HATCH (2003), “The Cycles of Corporate Branding: The
Case of the. Findings: The study found a strong correlation between Purchase Intention and
consumer awareness, promotional activities, Peer Group influences, and superstore amenities. Nova
has also worked as a technical and scientific writer. Upload Read for free FAQ and support
Language (EN) Sign in Skip carousel Carousel Previous Carousel Next What is Scribd. Step 4:
Create An Outline In this crucial step, determine the organizational structure of your review, which
will serve as the foundation for your written work. Upload Read for free FAQ and support Language
(EN) Sign in Skip carousel Carousel Previous Carousel Next What is Scribd. Uncover connections
and relationships among diverse research pieces to construct a cohesive narrative within your
literature review. Specifically, the purpose of the research is to study the implications of the shopper
marketing approach on brand management, focusing on communication strategies and actions at the
point-of-purchase. Does it agree with what we already know, add new info, or challenge what we
thought. Schmitt’s (1999) experiential marketing concept also adds to the traditional view of the. The
information has been collected with the assistance of structured form containing shut and open over
queries. For each source, consider the following: What's the Author Trying to Do. BALMER, JOHN
M.T. AND EDMUND R. GRAY (2003), “Corporate Brands: What Are They? What of. It acts as
associate degree interface between producers associate degreed customers improve the flow of
products and services and lift the potency of distribution in an economy. CSR can be defined in
terms of legitimate ethics or from an instrumentalist perspective. Brand Management: An
Introduction to a Special Issue”, Journal of Marketing Research, 31 (May), 149-. Javier Rondan
Cataluna Purpose This research enables the authors to highlight the importance of proper pricing for
retailers. Reference and respond to existing research, showcasing your awareness of ongoing
academic discussions. Ecommerce the existence of the wholesalers is at the greatest risk because the
producer can. M CA DAM, RODNEY AND DENIS LEONARD (2003), “Corporate Social
Responsibility in a Total Quality. Brand to Drive Profitable Growth, San Francisco, Josey Bass.