Crafting a Literature Review for Retail Marketing

Writing a literature review is often regarded as one of the most challenging tasks in academic
research. It requires comprehensive knowledge of existing literature, critical analysis, and the ability
to synthesize information effectively. For those delving into the realm of retail marketing, the
complexity only intensifies. Navigating through a vast array of studies, theories, and methodologies
in the dynamic landscape of retail marketing demands diligence, insight, and expertise.

A literature review serves as the foundation of any research endeavor. It not only demonstrates the
researcher's understanding of the subject matter but also provides a roadmap for future
investigations. In the context of retail marketing, a well-crafted literature review elucidates the
evolution of retail concepts, the emergence of new trends, and the impact of various strategies on
consumer behavior and market dynamics.

However, the process of compiling a literature review can be daunting. Researchers often find
themselves grappling with the sheer volume of academic articles, books, and reports scattered across
numerous databases and publications. Distinguishing between relevant and irrelevant sources,
identifying key themes, and synthesizing disparate viewpoints require a considerable investment of
time and effort.

Moreover, ensuring the coherence and flow of the literature review poses another set of challenges.
Striking a balance between providing a comprehensive overview of the existing literature and
offering insightful analysis demands meticulous planning and organization. Failure to synthesize
diverse perspectives coherently can undermine the credibility of the literature review and weaken the
overall research project.

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As an example, department stores (e.g., Kohl’s) in the United States would receive buy-back credits
from some fashion suppliers (e.g., Ralph Lauren) for returning unsold products. This logic suggests
that the production and manufacturing process, as well as the final product, should all be
sustainable. Sustainable Retailing in the Fashion Industry: A Systematic Literature Review. There’re
so many frauds out there, so security concerns are healthy concerns. An inverse relationship between
the UBN index and number of crimes was identified for each type of crime, while positive
relationships were found between crimes and CPU density, and between crimes and population
density. Retailers are the link between the supplier and the consumers. One of the most evident
reasons for sales promotions’. The first step was keyword identification, which selected the studies
related to our purpose. The differences between these terms as well as the main components of e-
marketing are illustrated and discussed in detail within the chapter towards achieving a
conceptualisation of e-marketing as a new marketing philosophy and to build a ground base of
understanding for these different concepts. Paper should be a substantial original Article that
involves several techniques or approaches, provides an outlook for. Teams Enable groups of users to
work together to streamline your digital publishing. Researchers on the return policy between
retailers and suppliers find that the return policy can be used to achieve supply chain coordination.
Results The literature review covers many areas such as: E-business, E-marketplace, Electronic
Commerce, Electronic platforms, Mobile marketing and many other research areas. Before the
survey, there was a brief discussion that aided in developing a descriptive research design regarding
the purchasing behavior of supermarket customers. After that, the articles were further refined by
these themes as the data analysis proceeded. Hence, green fashion marketing efforts will foster a
positive brand image and increase purchase intentions from existing or potential customers who care
about environmental issues. At the beginning of the 20th century, Indian economy was passing
through a relative period of stability. Uva W., 2000. Develop a Successful Promotion Program. If
your review type is absent from the service list on the order page, choose the “Other” option. If you
use competent help writing a literature review, this problem will vanish. We use your LinkedIn
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smooth cooperation with a writing service expert who matches the requirements for your literature
review. Hence, though the size of fashion markets in developing countries is huge, there is a lack of
sufficient studies on relevant sustainability approaches. You can download the paper by clicking the
button above. Dr Jay Prakash Singh, Associate Professor Department of Education Netaji Subh. Low
G. and Mohr J.,2000. Advertising vs sales promotion: a brand management perspective,Journal.
Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. In order to
remain competitive, banks have to take steps to introduce new consumer banking products and
services that will make banking more convenient and accessible to the public. On the other hand, the
writing professional will present original conclusions based on the already conducted research. The
literature on fashion e-retailing has provided insightful examinations of various forms of fashion e-
retailing, such as traditional fashion e-retailing and blog shops.
International Journal of Turbomachinery, Propulsion and Power (IJTPP). Review literature customer
satisfaction project Literature Review on Customer Satisfaction. It's like a masterclass to be explored
at your own pace. Statistics Make data-driven decisions to drive reader engagement, subscriptions,
and campaigns. Social Posts Create on-brand social posts and Articles in minutes. To focus on most
recent articles in the domain of sustainable retailing in the fashion industry, we identified the year
2000 as the starting point and tracked articles up until 2016. In order to effectively communicate
with shoppers, retailers should understand their needs. Upload Read for free FAQ and support
Language (EN) Sign in Skip carousel Carousel Previous Carousel Next What is Scribd. Journal of
Experimental and Theoretical Analyses (JETA). The similarity score of your literature overview will
be low if you use our writing service. To study on maintenance of products and services effective
manner by this customer Literature Review on Customer Satisfaction. The content analysis results
indicate that the most prominent areas in the field are sustainable retailing in disposable fashion, fast
fashion, slow fashion, green branding and eco-labeling; retailing of secondhand fashion; reverse
logistics in fashion retailing; and emerging retailing opportunities in e-commerce. Thus, we believe
the period between 2000 and 2016 covers all relevant articles in this field. The “fast fashion” trend
encouraged this rampant consumerism. With a change in the purchasing power, tastes and
preferences of the Indian retail consumer, read availability of product with the retailer is playing a
major role in the sustainability of the retailers. The literature on fashion e-retailing has provided
insightful examinations of various forms of fashion e-retailing, such as traditional fashion e-retailing
and blog shops. Different from the greedy consumption, bargain prices, and labor exploitation that
fast fashion relies on, slow fashion values quality and long-term thinking. Sethuraman R. and Tellis
G., 1991. An Analysis of the Tradeoff between Advertising and Price. In recent, this change has
been mostly observed in Karnataka where the shoppers are exposed to several shopping formats that
range from local Kirana's shop, supermarkets, convenience stores to hypermarkets (Anon, n.d.). The
aim of this research paper was to investigate the impact of various individual factors on shoppers'
behaviour in modern retail formats viz. To address these challenges, researchers have proposed
various suggestions. Area 1 relates to articles that discuss sustainable retailing in disposable fashion,
fast fashion, and slow fashion. Are you sure you want to Yes No. Joseph Es. Subash Subash. Dipali
Chotaliya. Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. MBA
Final year Project - Customer satisfaction 1. There’re so many frauds out there, so security concerns
are healthy concerns. Therefore, fashion retailers should take action to build sustainability into their
retailing. Hence, green fashion marketing efforts will foster a positive brand image and increase
purchase intentions from existing or potential customers who care about environmental issues.
Miraziz Bazarov Sustainability in Carlsberg Uzbekistan Sustainability in Carlsberg Uzbekistan
Miraziz Bazarov Leader and followers Leader and followers Miraziz Bazarov Employee Relations
over the past 30 years in the UK Employee Relations over the past 30 years in the UK Miraziz
Bazarov What are the methods used and challenges that are faced during the project ma. Download
Free PDF View PDF Inside the Mind of the Shopper The Science of Retailing Darri Tryggvason
Download Free PDF View PDF Consumer Behavior at Retail, Chapter 3 Robert Paul Jones
Consumer patterns have been the dominant point of discussion in retailing and marketing for over 50
years. Thus, green branding in the fashion industry should cover both eco-fashion and ethical
fashion efforts. The results from this review also indicate that there is a lack of research on
sustainable retailing in the fashion industry in the developing market. We found that research in this
field is relatively new and growing.
Feature papers are submitted upon individual invitation or recommendation by the scientific editors
and must receive. This can be seen from our finding on the academic and practical differences of
sustainable retailing between developing and developed countries. The study shows that the
respondents are aware of modern retail formats; they prefer to shop, because they were getting
pleasure while shopping. Customer satisfaction refers to the extent to which customers are happy
and delighted with the products and services provided by a business Literature Review Customer
satisfaction is an evaluation of difference between prior expectations about product and its actual
performance. This logic suggests that the production and manufacturing process, as well as the final
product, should all be sustainable. Faster cycling fashions with much more affordable prices entice
consumers to purchase and dispose garments more frequently. Ordinary least squares regressions and
geographically weighted regressions considering types of crime as dependent variables, were
calculated. The detailed review process is shown in Figure 1, which demonstrates how this study
formed the review process. For example, they can improve the sustainability of their products and
their services, such as delivery, packaging, and assortment. In short, it is a challenge for the fashion
industry to allow the mass market to affordably enjoy fashions sustainably, especially in developing
markets where consumers are more price-sensitive. From the perspective of sustainability, the two
retailers show significant differences in that the leading brand has much more experiential practices
and initiatives than the supermarket retailer. This leads the consumer to move from one brand to
other or even to alternative product. Unlike foreign consumers who also make a visit to Otten Coffee
website and immediately make a purchase. But Is It Possible for Consumers to Make Better
Environmental Choices, or Does the Responsibility Rest with the Fashion Industry. Also, our service
specializing in writing your literature review includes a complete list of literature. An assessment of
sales promotion techniques in the stimulation of toothpaste. In this area, there are a limited number
of studies focusing on the second-life fashion from a retailing perspective. Experts make accurate
citations, use current books, and derive conclusions from them. We use cookies on our website to
ensure you get the best experience. With this information, businesses and marketers may better target
and interact with these categories of consumers while also gaining insight into the areas that still
require significant improvement to maintain their place in the minds of consumers. Subsequently,
banking in India remained the exclusive domain of Europeans for next several decades until the
beginning of the 20th century. Adobe Express Go from Adobe Express creation to Issuu publication.
There are many strategies you can use when it comes to ?marketing. Wise Geek, 2011. What Is a
Price Discount?, Accessed from. To study on maintenance of products and services effective manner
by this customer Research Project on Customer Satisfaction Assignment Slideshare uses cookies to
improve functionality and performance, and to provide you with relevant advertising. This study
provides implications for the field of sustainable fashion retailing through mapping and tracing the
research areas surrounding sustainable fashion retailing. John Hart Havertown, PA: A Legacy of
Academic Excellence, Leadership Prowess. For example, many consumers are motived by the thrill
of the hunt for secondhand luxury fashion consumption, and cherish their heritage and quality.
Journal of Otorhinolaryngology, Hearing and Balance Medicine (JOHBM). When considering green
fashion brands, customers usually focus on two aspects: the “intrinsic characteristics” of the products,
such as the sustainable materials and the production processes that concern the environment, and the
extrinsic business practices that support the environmental causes.
CURRENT SITUATION Currentlybanking in India is generally fairly mature in terms of supply,
product range and reach-even though reach in rural India still remains a challenge for the private
sector and foreign banks. The analysis results show that the field of knowledge advanced primarily
after 2006 and is currently increasing. Though sustainability in the fashion industry has gained
attention from both business practices and academic research, most of the relevant studies focus on
supply chain logistics. An inverse relationship between the UBN index and number of crimes was
identified for each type of crime, while positive relationships were found between crimes and CPU
density, and between crimes and population density. This current review covers studies on the major
fashion business models that are related to sustainable retailing, the popular business practices on
sustainability in fashion retailing, and the trends and opportunities of sustainable retailing in the rapid
growth of e-commerce in the fashion industry. Teams Enable groups of users to work together to
streamline your digital publishing. Beginning in the 1960s, secondhand fashion retailing became a
formal business model with multimillion dollar revenues through retail stores, consignment stores,
and charity shops. Upload Read for free FAQ and support Language (EN) Sign in Skip carousel
Carousel Previous Carousel Next What is Scribd. Therefore, it is meaningful to conduct a systematic
review of the relevant published literature in this field. It’s necessary at least to be a perfect writer,
information seeker, and analyst. Neslin S., Powell C. and Schneider L., 1995. The Effects of Retailer
and Consumer Response on. Besides, the supply chain of fast fashion churns out new styles more
frequently, which makes the fashion cycles move faster than ever. Your order will be completed by a
writing expert who is ready to evidence originality with reliable plagiarism-checking results. Social
Posts Create on-brand social posts and Articles in minutes. The dominant unorganized retailing
started losing its stand in the market and the organized sector is taking its importance in the industry.
This fact is significant for every literature review writing service, and ours isn’t an exception.
Starting is the hardest thing, especially if it’s a literature review. Consumer Brand Choice,Journalof
the Marketing, 34 (2): 248-261. There is a lack of research in developing countries that explores how
to cultivate consumers’ understanding of green fashion and help local fashion companies to build up
a competitive advantage by introducing ethical fashion practices. Sethuraman R. and Tellis G., 1991.
An Analysis of the Tradeoff between Advertising and Price. While “Clicks-and-Mortar” has both e-
retail and offline storefronts, “Pure-Play” operates through online stores only. Yoo, B.,Donthu, N.
and Lee,S., 2000. An examination of selected marketing mix elements and brand. The presidency
banks were like the central banks and discharged most of the functions of central banks. Paper
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outlook for. The first fully Indian owned bank was the Allahabad Bank, review literature customer
satisfaction project, which was established in By the s, review literature customer satisfaction
project, the market expanded with the establishment of banks such as Punjab National Bank, review
literature customer satisfaction project, in in Lahore and Bank of India, in, in Mumbai - both of
which were founded under private ownership. Sustainability in Carlsberg Uzbekistan Sustainability
in Carlsberg Uzbekistan Leader and followers Leader and followers Employee Relations over the
past 30 years in the UK Employee Relations over the past 30 years in the UK What are the methods
used and challenges that are faced during the project ma. Your review also need to be interesting
and professional at the same. Such consumerism is in direct conflict with sustainability. Therefore, it
is worthwhile for researchers to explore further how secondhand fashion retailing could create value
for both companies and societies in the developing countries. Fashion companies could apply two
broad strategies to this business.
This paper addresses the implications of adopting a shopper marketing view on the communication
variable. It becomes visible that research focusing on sustainable retailing in the fashion industry
accelerated after 2011, which suggests that this area is relatively new but growing. As shown in
Figure 2, the United Kingdom, China (including mainland China, Hong Kong, and Taiwan), and the
United States contributed the most relevant research papers, followed by Denmark, Sweden,
Australia, Brazil, and Germany. Final report on Consumer Buying Behavior and Factors Affecting
their Buying B. Kotler, P.,2003. Marketing Insights fromA to Z: 80 ConceptsEvery Manager Needsto
Know. Every writer holds a degree and knows authoritative literature in their subject. Report this
Document Download now Save Save Literature Review about Marketing Strategies and a.
Interestingly, all seven articles investigate fashion e-retailing in developed countries. Specifically, the
purpose of the research is to study the implications of the shopper marketing approach on brand
management, focusing on communication strategies and actions at the point-of-purchase. The
previous part of the review has demonstrated that there is a separation of the sales. Journal of
Otorhinolaryngology, Hearing and Balance Medicine (JOHBM). You can download the paper by
clicking the button above. Approach The paper systematically reviews and categorise the published
literature in the field of E- Marketing depending on the Hanson Internet marketing framework by
implementing a three stages methodology and thereafter analyses and reviews this literature
methodologically. According to that, nobody is allowed to share your information with those from
outside. A couple of decades later, foreign banks like Credit Lyonnais started their Calcutta
operations in the s. Embed Size px. Start on. Show related SlideShares at end. In order to effectively
communicate with shoppers, retailers should understand their needs. Strong income growth,
changing lifestyle and favourable demographics are the key factors for the rapid development of this
sector. Sustainable Retailing in the Fashion Industry: A Systematic Literature Review. In the extant
studies, researchers from different countries have examined consumers’ reactions to the paradoxical
feature of “sustainable fashion” in various markets. With some of the best people working for it, not
only will such a company be able to offer excellent services, but its reputation is likely to grow, since
the internet has become a means through which news travels fast. At that point of time, Calcutta was
the most active trading port, review literature customer satisfaction project, mainly due to the trade
of the British Empire, and due to which banking activity took roots there and prospered. Srinivasan
S. and Anderson R.,1998. Concepts and strategy guidelinesfor designing value enhancing. Literature
reviews use secondary sources, and do not report new or original experimental work. Successful
examples include online banking, online stock. You can download the paper by clicking the button
above. Before the survey, there was a brief discussion that aided in developing a descriptive research
design regarding the purchasing behavior of supermarket customers. College-level literature review
help is at your disposal. See our Privacy Policy and User Agreement for details. This fact is
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