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KNOWLEDGE IS POWER
P1
O
FIG. A Pe 10 20
Q
Cont.…
• For the goods where market exists individuals exercise choice by
comparing their WTP with price of product under consideration.
Suppose if Pe is the equilibrium price and consumers WTP is measured
at P1, then all those consumers whose WTP is presented by P1 will
decide to purchase goods and services.
P1 A
Price ($)
B
P2
D=MDC
FIG. B Q* Q1 Q2
Air Quality Measured
Suppose point ‘A’ on the demand curve represents the situation that
prevailed before the project was initiated. Moving from origin towards
right signals, improvement in the environment quality.
From figure B, it is obvious that area under the curve
Q1ACQ2, represents total benefits, which represents the
societies total WTP for moving from initial point ‘A’ to ‘C’.
The total benefits derived is subjected to various
interpretations.
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