Professional Documents
Culture Documents
iHeartRadio
Testing the User Friendliness
of Free Music Streaming
Services
Makendra Patzer
April 5, 2019
University of Idaho
Spotify vs. iHeartRadio 2
Table of Contents
Introduction ........................................................................................................................... 3
Methodology .......................................................................................................................... 3
Environment and Equipment .......................................................................................................... 3
Tasks ............................................................................................................................................... 3
Metrics ................................................................................................................................... 3
Criteria Statements .......................................................................................................................... 3
Likert Scale ...................................................................................................................................... 4
Results-iHeartRadio ................................................................................................................ 4
Task 1: Create new user profile ........................................................................................................ 4
Task 2: Search for popular songs ..................................................................................................... 5
Task 3: Search for complete albums ................................................................................................ 5
Task 4: Save the songs or albums to be accessed again ................................................................... 6
Task 5: Remove songs and albums from saved place ...................................................................... 7
Task 6: Change audio delivery settings ........................................................................................... 7
Task 7: Organize Music .................................................................................................................. 8
Task 8: Change Language ............................................................................................................... 8
Task 9: Stream from a mobile device ............................................................................................... 9
Task 10: Delete account and application from electronic devices .................................................... 9
Results-Spotify ...................................................................................................................... 10
Task 1: Create new user profile ...................................................................................................... 10
Task 2: Search for popular songs ................................................................................................... 11
Task 3: Search for complete albums .............................................................................................. 11
Task 4: Save the songs or albums to be accessed again ................................................................. 12
Task 5: Remove songs and albums from saved place .................................................................... 13
Task 6: Change audio delivery settings ......................................................................................... 13
Task 7: Organize Music ................................................................................................................ 14
Task 8: Change Language ............................................................................................................. 14
Task 9: Stream from a mobile device ............................................................................................. 15
Task 10: Delete account and application from electronic devices .................................................. 15
Conclusions/Recommendations ............................................................................................ 16
Bibliography .......................................................................................................................... 17
Index ..................................................................................................................................... 18
Spotify vs. iHeartRadio 3
Introduction
Americans listen to a lot of music. 91% of all Americans spend nearly 3.5 hours per day listening to
music. 75% of that music is provided by online resources (Perez). Free streaming services have
risen in popularity as a result of the demand for music. In the following report, two streaming
services, Spotify and iHeartRadio, are tested for their usability in providing music as a part of free
streaming services.
Methodology
I will create one account for Spotify and one account for iHeartRadio on their separate websites or
apps. I will be conducting these tests on my personal MacBook at home. I will also be using my
iPhone 7 to conduct the “stream from a mobile device” task of the test.
For testing the usability of the streaming platforms, I will be searching for one song and one album
on both platforms. The song I will be searching for is “Happier” by Marshmello ft. Bastille. The
album I will be searching for is 21 by Adele. I am familiar with both the song and the album.
Tasks
After accessing the music streaming sites through Google Chrome, I will be doing to following tasks
for both iHeartRadio and Spotify:
Metrics
Criteria Statements
The criteria statements for this usability testing is to judge the features are described as
the following:
Spotify vs. iHeartRadio 4
- Efficient: The task needs a minimal amounts of mouse clicks. The program responds
immediately.
- Engaging: The streaming services are easy to use and take minimal familiarizing to be
able to navigate.
- Error Tolerant: Mistakes were easily reversed.
- Effective: The task was completed.
- Easy to Learn: The access of use will be intuitive. This is mainly a personal preference.
Likert Scale
The criteria will all be rated from “1” being “strongly disagree” and “5” meaning “strongly agree.”
Results-iHeartRadio
assures me I can cancel at any time. The cost per monthly subscription is $9.99.
Scoring:
Efficient: 5
Effective: 4
Engaging: 4
Error Tolerant: 5
Easy to learn: 5
Average Score: 4.6
I as choosing to use the song “Happier” by Marshmello ft. Bastille as my song to search for.
Scoring:
Efficient: 2
Effective: 2
Engaging: 4
Error Tolerant: 5
Easy to learn: 3
iHeartRadio’s search results for “Happier”.
Average Score: 3.2
I typed in “21” in the search bar. I didn’t specify albums so I was provided the choice between
songs, podcasts, radio stations all featuring “21”. I scrolled down until I found the album’s list.
Adele’s album was 6th on the list and didn’t appear until I clicked and was redirected to another
search page. The icons were small and hard to see.
Spotify vs. iHeartRadio 6
The entire album was available to listen to. The page also
displayed similar albums to the right side. The bottom of
the page is a chat bar where I can chat about the music I
listen too.
Scoring:
Adele’s 21
Efficient: 2 was not
among the top
Effective: 4 results. I
Engaging: 4 clicked on the
Error Tolerant: 5 “ARTISTS”
tab and it was
Easy to learn: 3 listed under
Average Score: 3.6 there.
Efficient: 4
Effective: 4
Engaging: 4
Error Tolerant: 1
Easy to learn:5
Average Score: 3.6
Spotify vs. iHeartRadio 7
Scoring:
Efficient: 5
Effective: 5
Engaging: 4
Error Tolerant: 5
Easy to learn: 4
Average Score: 4.6
Error Tolerant: 1
Easy to learn:1
Average Score: 1.0
Back in the “My Music” tab, I found a “Create +” button. Immediately, a pop up asked what my
new playlist’s title should be. I typed “Sad Songs” since Adele writes sad songs. The new playlist
icon appeared in the “my Music” dashboard once I hit “create playlist”. The playlist was empty. I
clicked on it. It asked me if I wanted to search songs. I clicked back, chose the Adele album. Using
the same three bubbles as before to add the song to the playlist, I found the option to “add to
playlist”. The “Sad Songs” playlist popped up as one of the options as soon as I pressed “Ok”.
When I clicked that playlist, the Adele song I chose remained in the Adele album and showed up in
my “Sad Songs” playlist.
Scoring:
Efficient: 5
Effective: 5
Engaging: 4
Error Tolerant: 5
Easy to learn:4
Average Score: 4.6
“Create New Playlist” naming textbox.
This is really useful, but it doesn’t provide a lot of options. However, the task did not specify a
specific language. If anyone who speaks Spanish would like to use iHeartRadio, they are in luck.
Scoring:
Efficient: 5
Effective: 2
Engaging: 4
Error Tolerant: 5
Easy to learn: 5
Average Score: 3.2
Scoring:
Efficient: 5
Effective: 4
Engaging: 4
Error Tolerant: 5 This is the screen shot I took when I
Easy to learn: 5 first opened up iHeartRadio’s app
Average Score: 4.6 on my iPhone.
Deleting the account on the app was easy. I waited for the iPhone to walk me through its deletion
option by holding my finger on the app until it started to vibrate.
Spotify vs. iHeartRadio 10
On my
computer, I
went to my
profile settings
on the top right
corner. There
was no option
to delete so I
checked my
profile next.
Still no delete
option. I went Since, I was on a “Free 30 Day Trial”, I was not charged. However, I still could not find a delete account
back to the option for the iHeartRadio account I created.
settings page. I
clicked “update
payment” and then canceled my monthly plan.
The website did not allow me to delete the account. This task was not able to be completed.
Scoring:
Efficient: 1
Effective: 1
Engaging: 1
Error Tolerant: 1
Easy to learn: 1
Average Score: 1.0
Results-Spotify
Task 1: Create new user profile
The sign-up process was straightforward and easily accomplished. The application being directly on
my computer’s tool bar is actually a nice feature. The set up was easy and was finished in under a
minute.
Scoring:
Efficient: 5
Engaging: 4
Error Tolerant: 5
Effective: 5
Easy to Learn: 5
Average Score: 4.8
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant: 5
Effective: 5
Easy to Learn: 5
Average Score: 5.0
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant: 5
Effective: 5
Easy to Learn: 5
Average Score: 5.0
This feature was straightforward and easy to use. Adding Adele’s album to “My Library” was very simple.
Based on previous experience with media, I was able
to deduct that I needed to highlight the three points
to gain access to hidden features. Saving entire albums seemed to be one of these features.
Spotify vs. iHeartRadio 13
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant: 5
Effective: 5
Easy to Learn:5
Average Score: 5.0
In the “My Albums” section, I clicked open 21. I located the three button option again. The tab
opened up and gave me the option to delete the song from my favorite’s list. The song was
immediately removed from the album.
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant: 5
Effective: 5
Easy to Learn: 5
Average Score: 5.0
Deleting songs is not complicated. The “three
dots” indicate an action toolbar is hiding away
Task 6: Change audio delivery settings the actions I need to customize the music.
I checked settings, profile choices and all over buttons looking for this feature. I found a setting that
allows me to “fade” songs at the end to streamline the listening process. However, this is not all that
I was looking for. Spotify does not allow settings to change on their audio delivery.
This is another music streaming service that does not all this service to their customers.
The “Crossfade Songs” feature is the only similar audio setting I could change.
Spotify vs. iHeartRadio 14
Scoring:
Efficient: 1
Engaging: 1
Error Tolerant: 1
Effective: 2
Easy to Learn: 1
Average Score: 1.2
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant:5
Effective: 5
Easy to Learn: 5
Average Score: 5.0
Scoring:
Efficient: 4
Engaging: 4
Error Tolerant: 4
Effective: 5
Easy to Learn: 4
Average Score: 4.2
Scoring:
Efficient: 5
Engaging: 5
Error Tolerant: 5
The home
Effective: 5 page of
Easy to Learn: 5 Spotify is
Average Score: 5.0 similar to the
computer’s
app.
Scoring:
Efficient: 1
Engaging: 1
Even in Settings, Spotify does not have an option to delete
Error Tolerant: 1 your account.
Effective: 1
Spotify vs. iHeartRadio 16
Easy to Learn: 1
Average Score: 1.0
Conclusions/Recommendations
Both streaming services, Spotify and iHeartRadio, have their strengths and weaknesses. Below are
the score totals for each section.
Winner: Spotify
Spotify’s music streaming site is superior in their quality of free streaming accessibility. Their sites
were well designed making them user friendly. They offer a wide range of music to listen to as well
as save to playlists for further listening.
Spotify vs. iHeartRadio 17
Bibliography
Bell Media. “IHeartRadio.” IHeartRadio, Bell Media, www.iheartradio.ca/home.
Perez, Sarah. “Nielsen: Music Streams Doubled In 2015, Digital Sales Continue To
streams-doubled-in-2015-digital-sales-continue-to-fall/.
Index
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Spotify vs. iHeartRadio 19
Additional The profile was easy to create. The profile was easy and straight forward to create. The site
Notes automatically required to have a subscription which was
annoying. Other than that, it was easy to use.
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Spotify vs. iHeartRadio 20
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Task was completed w/o difficulty. The search bar was difficult to locate. It was also inconvenient
Notes that iHeartRadio required a new window to be opened up to
search for music.
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Task was completed easily! Once the search bar was located, this task of searching was
Notes easier. Adele’s album was not right there when I searched.
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Spotify vs. iHeartRadio 22
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Very easy and user friendly to use. Overall, a bit difficult to use. The site is not error tolerant. Will
Notes make you re-login.
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Very useful and easy to use! This task was easy to figure out.
Notes
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Task could not be completed. I could not find setting to change audio, so the task could not be
Notes completed.
Spotify vs. iHeartRadio 25
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Spotify vs. iHeartRadio 26
Additional Playlist was easily created and intuitive to use. Task as easily accomplished with minimal difficulty.
Notes
Efficient The task needs a minimal amounts of mouse clicks. The The task needs a minimal amounts of mouse clicks. The
program responds immediately. program responds immediately.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional Although difficult to find, the action could be completed! Lots Language settings could be changed to Spanish, but there wasn’t
Notes of options too! the options I was looking for.
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Spotify vs. iHeartRadio 28
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional The task was easy to navigate on my phone. Task was easy to navigate on my phone.
Notes
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Engaging The streaming services are easy to use and take minimal The streaming services are easy to use and take minimal
familiarizing to be able to navigate. familiarizing to be able to navigate.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Easy to Learn The access of use will be intuitive. The access of use will be intuitive.
Strongly Somewhat Neutral Somewhat Strongly Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree Agree Agree Disagree Disagree Agree Agree
1 2 3 4 5 1 2 3 4 5
Additional I was not allowed to delete my account, so the task could not be I was not allowed to delete my account, so task could not be
Notes completed. completed.