17th April 2019

Nama Social Development Center

Building 231, C Ring Road
P.O. Box: 3509
Doha, Qatar

Dear Ms. Amal Al-Mannai,

Establishing our company ​Above 20k​ has been a breakthrough in 2019. Our company specializes
in creating educational games that are catered towards Arabic sign language. We are committed
to creating awareness about the importance of communication and socializing among different
groups of society. The ever-expanding world of educational games is a field ​Above 20k​ has
entered by launching its first product ​In Hertz​. ​In Hertz​ is a board game designed to encourage
people to master Arabic sign language in a competitive, interactive, and fun way.

Since 1996, Nama has impacted the development of Qatar by constantly providing support for
social entrepreneurs to start up their businesses. Your development center is associated with
bringing a change in the lives of the youth and empowering by helping them overcome obstacles.
Above 20k​ goals bodes well for your vision as our game ​In Hertz​ promotes uniting people
through socializing and communicating effectively in a manner to break barriers and embrace
inclusivity.

By investing in ​In Hertz, ​Nama will continue contributing to Qatar’s 2030 vision which aims to
create a better future by investing in its youth. ​In Hertz​ is aimed at promoting Arabic sign
language as it has the potential to bridge the huge gap in society through communication. ​In
Hertz​ has the power to fill unexplored market gaps as it is designed in a manner that changes the
traditional way of learning and can attract high demand from consumers. This will be a
beneficial tool for your center as it will get the recognition for continuously supporting Qatari
youth.

For years, your development centre has impacted Qatar’s development in tremendous ways. We
appreciate your efforts and valuable time for offering an outlet new start up businesses to grow
and prosper. Thank you for your kind consideration and I hope to hear from you soon.

Regards,

CEO ​Above 20k

 Budget Cost Analysis

This document provides the estimated company income and expenses. The expenses include
production cost of 100 units of ​In Hertz ​per month, salaries for 3 part-time employees and 1
full-time employee, marketing campaigns for the product, and utilities. Co-founders salaries will
be distributed according to the percentage invested initially in the company by each member as
shown in ​Table 1​.

Co-founder Investment Percentage

Fatima Al-Janahi 35%

Noof Al-Sayed 25%

Roqayya AlYousef 25%

Aisha Al-Marzogi 15%

Table 1: Co-founders Investment Rate

The following table shows the estimated cost of production per single unit:

Item Used Cost (in QAR)

Biodegradable Game board 50

Cards (130 pieces) 100

Die 5

Pins (4 pins) 7

Paper packaging 16

Ribbon 3

Instruction manual 20

Total 201

Table 2: Production Cost of One Unit

When purchasing the materials from suppliers in bulk, the estimated discount is 15%. So the cost
of production of a single unit will be 171 QR. Producing 100 units per month will be 17,100 QR.
To gain 20% profit, we will sell one unit at the price of 205 QR. 5% of our profit will be donated
to charity. The following table shows the detailed expenses and income of ​Above 20:​

Cost (in QAR)

Income:

Projected revenue 246,000

Expenses:

Production costs per year 205,200

Employee annual income

Full-time employee 10,000

Part-time employee 5000

Marketing Campaign

Print Advertisement 1190

Commercial Advertisement 3872

Utilities

Rent and storage (warehouse) 4918

Transportation 3934

Expenses Total 234114

Profit 11886

5% donation 594.3

Total Profit 11291.7

Table 3: Expenses and Income of ​Above 20k