The value of trust and trust people have for walls is for pure milk frozen product.

By adding this
variant Youart glac`e will add new value to the routine use frozen Yogurt. Youart glac`e will be used
by family for daily routine. At the moment we have Nestle Yogurt and walls yogurt variant can
capture value from the market shares. Youart glac`e price for 400 grams is 80 PKR whereas Nestle
price is 85 PKR. We are targeting the consumer psychology for daily routine product. The trust of
having pure and healthy product will be our competitive edge. Kids may also highlight of getting
walls Youart glac`e because walls is famous in the age group of 10 to 25.

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