Sohaib Asim Khan CASE STUDY - TEC L1S19MBAM0025

Summary of Jimmy Two Shoes:

Due to the autocratic behavior of James Waterfield (VP HR) who was on notice period, Carmen
Swayer, the new appointed VP HR didn’t get a warm welcome. Carmen was very excited to be a part
of Jimmy Two Shoes. Jimmy Butterfield (the CEO) was unable to define its company vision and
mission which has cost his employees trust. About 7% of the employees left the company from 1st
quarter of 2010, to the 2nd Quarter of 2011. The company’s produces the flip-flops and sandal at the
overall cost of $8 per sandal. The average working class is getting minimum wages of $7.25 per hour.
The market share declines due to the improper market share.

Reviewing Exhibit A and Exhibit B:

The company has reached to its maturity level in its 3rd quarter of 2010. In all of the tenure the cash
flow is in positive. Also they have fluctuating demand, may involve demand analysis factors where
price are constant.

Problems in Understand:

 Winning trust of their employee.

 To create vision and mission statements of company.
 To create an open culture and avoid managers having altercative behavior.

Vision and Mission:

 Vision: To win hearts by our high quality and high price.

 Mission: To introduce high-quality new product lines and capture the maximum market
shares for the region.

Proposed Solutions:

 Add incentives to the employees to retain them.

 Internal feedback and take notes to fix the gaps shared.
 Introduce new product line when the product is in maturity level.
 Add-up investment when the product is in growing stage.
 To improve industrial reputation, invite your competitors and give them opportunity to
present and give them high regards.

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